This document outlines the agenda and goals of a workshop on developing bicycle tourism in the McKenzie River Valley in March 2011. The workshop will cover an introduction to bicycle tourism, developing a strategy, partnerships, funding opportunities, and next steps. It will aim to help participants understand bicycle tourism markets, characteristics of successful destinations, opportunities and constraints, and determine initial steps. Presenters will discuss Oregon scenic bikeways, events like Cycle Oregon, and the wants and needs of cycle tourists including infrastructure, services, marketing and experiences. The workshop seeks to help the region determine what experience it can offer visitors and what it will be known for in bicycle tourism.