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ELIZABETH YIN
PARTNER
#saastrannual
11 Funding Secrets Learned
from 1600 Startups
Presentation Title
#saastrannual
ABOUT ME
• Partner at 500 Startups
• Have seen 20k+ pitches in ~2 years
• Co-founded / CEO of LaunchBit (acq BuySellAds)
• Raise $1m+
Presentation Title
#saastrannual
HOW MANY OF YOU
HAVE RAISED
MONEY?
• Seed round?
• Series A?
• Series B?
• Series C or above?
11 Funding Secrets Learned from 1600 StartupsNEED EVERY
STARTUP TO WIN IN
ORDER TO MAKE
MONEY
• Approximate breakdown of 500
Startups seed program batches
• Sample size: 30-50 companies
per batch
• 2011-present
Presentation Title
#saastrannual
2) WINNERS
MUST WIN BIG
• ~10% of portfolio are breakout companies
• Investors make money ONLY if breakouts are BIG
breakouts
• E.g. 50-100x vs 5-10x
Estimated as of 1/31/2017 based on the General Partners' current valuations of portfolio companies who completed the seed program across 500 Startups funds in line with the 500 Startups Valuation Policy.
Presentation Title
#saastrannual
3) IN FACT, WHICH
BATCH IS DOING
BETTER?
Estimated as of 1/31/2017 based on the General Partners' current valuations of portfolio companies who completed the seed program across 500 Startups funds in line with the 500 Startups Valuation Policy.
11 Funding Secrets Learned from 1600 Startups
4) THIS IS WHERE
THE UNICORN
OBSESSION
COMES FROM
Unicorns are companies that:
• Have raised money at $1B+
valuations
• Have exited for $1B+
Img credit: clipartfest.com
#saastrannual
Presentation Title
#saastrannual
5) HOW DO YOU
BECOME
“FUNDABLE”?You
• Are in a hot space
• Have a “hot” team
• Are growing above-and-beyond-quickly
• Have built a really difficult technology
• …
Presentation Title
#saastrannual
6) BUT MOST
STARTUPS DON’T HAVE
THESE
CHARACTERISTICS
The best entrepreneurs get funded because…
They execute their
fundraising process well
Presentation Title
#saastrannual
7) CREATE
FORCING
FUNCTIONSHow to create urgency the right way with concrete
timelines
• “I’m moving into 3 all-partner meetings next week
on Sand Hill”
• “I’m taking 4 investor meetings per day”
Presentation Title
#saastrannual
8) WRONG: THIS DOES
NOT CREATE
URGENCY
How NOT to create urgency
• “My round is closing next week”
• “We have lots of investor interest”
• “I need the money now”
Presentation Title
#saastrannual
9) THIS MEANS YOU
NEED TO LINE UP ALL
YOUR INVESTOR
MEETINGS TOGETHERCondense your fundraising meetings to
• Create urgency
• Drive up your valuation / create competition
Start scheduling these meetings 4 weeks in advance
• Do your research / build a list
• Investors have busy schedules - set your meetings up in
advance
Presentation Title
#saastrannual
10) DRIVE MEETINGS
FORWARD AND
CLOSEGet a concrete next step
Presentation Title
#saastrannual
11) KNOW
WHERE YOU
STANDRough SaaS fundraising metrics
• Revenue:
• Seed: $100k ARR
• Post seed: $500k ARR
• Series A: $2M ARR
• Growth:
• 10-30% MoM
• Churn:
• 1-3% Monthly
Presentation Title
#saastrannual
THANKS (& READ MY
BLOG ON
FUNDRAISING)
• blog.elizabethyin.com
• @dunkhippo33
11 Funding Secrets Learned From 1,600 Startups

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11 Funding Secrets Learned From 1,600 Startups

  • 1. ELIZABETH YIN PARTNER #saastrannual 11 Funding Secrets Learned from 1600 Startups
  • 2. Presentation Title #saastrannual ABOUT ME • Partner at 500 Startups • Have seen 20k+ pitches in ~2 years • Co-founded / CEO of LaunchBit (acq BuySellAds) • Raise $1m+
  • 3. Presentation Title #saastrannual HOW MANY OF YOU HAVE RAISED MONEY? • Seed round? • Series A? • Series B? • Series C or above?
  • 4. 11 Funding Secrets Learned from 1600 StartupsNEED EVERY STARTUP TO WIN IN ORDER TO MAKE MONEY • Approximate breakdown of 500 Startups seed program batches • Sample size: 30-50 companies per batch • 2011-present
  • 5. Presentation Title #saastrannual 2) WINNERS MUST WIN BIG • ~10% of portfolio are breakout companies • Investors make money ONLY if breakouts are BIG breakouts • E.g. 50-100x vs 5-10x Estimated as of 1/31/2017 based on the General Partners' current valuations of portfolio companies who completed the seed program across 500 Startups funds in line with the 500 Startups Valuation Policy.
  • 6. Presentation Title #saastrannual 3) IN FACT, WHICH BATCH IS DOING BETTER? Estimated as of 1/31/2017 based on the General Partners' current valuations of portfolio companies who completed the seed program across 500 Startups funds in line with the 500 Startups Valuation Policy.
  • 7. 11 Funding Secrets Learned from 1600 Startups 4) THIS IS WHERE THE UNICORN OBSESSION COMES FROM Unicorns are companies that: • Have raised money at $1B+ valuations • Have exited for $1B+ Img credit: clipartfest.com #saastrannual
  • 8. Presentation Title #saastrannual 5) HOW DO YOU BECOME “FUNDABLE”?You • Are in a hot space • Have a “hot” team • Are growing above-and-beyond-quickly • Have built a really difficult technology • …
  • 9. Presentation Title #saastrannual 6) BUT MOST STARTUPS DON’T HAVE THESE CHARACTERISTICS The best entrepreneurs get funded because… They execute their fundraising process well
  • 10. Presentation Title #saastrannual 7) CREATE FORCING FUNCTIONSHow to create urgency the right way with concrete timelines • “I’m moving into 3 all-partner meetings next week on Sand Hill” • “I’m taking 4 investor meetings per day”
  • 11. Presentation Title #saastrannual 8) WRONG: THIS DOES NOT CREATE URGENCY How NOT to create urgency • “My round is closing next week” • “We have lots of investor interest” • “I need the money now”
  • 12. Presentation Title #saastrannual 9) THIS MEANS YOU NEED TO LINE UP ALL YOUR INVESTOR MEETINGS TOGETHERCondense your fundraising meetings to • Create urgency • Drive up your valuation / create competition Start scheduling these meetings 4 weeks in advance • Do your research / build a list • Investors have busy schedules - set your meetings up in advance
  • 13. Presentation Title #saastrannual 10) DRIVE MEETINGS FORWARD AND CLOSEGet a concrete next step
  • 14. Presentation Title #saastrannual 11) KNOW WHERE YOU STANDRough SaaS fundraising metrics • Revenue: • Seed: $100k ARR • Post seed: $500k ARR • Series A: $2M ARR • Growth: • 10-30% MoM • Churn: • 1-3% Monthly
  • 15. Presentation Title #saastrannual THANKS (& READ MY BLOG ON FUNDRAISING) • blog.elizabethyin.com • @dunkhippo33
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