Technical SEO Audit – 15 Point Checklist

Technical SEO Audit – 15
Point Checklist (In-Depth
Presentation)

Presented By: SEO Experts Company India

Technical SEO ensures that your website meets
the technical requirements which modern
search engines demand.

Indexing
Rendering
Crawling
Essential elements of Technical
SEO include
Website architecture.

Why is Technical
SEO Important?
Technical SEO helps you achieve the
goal of better organic rankings.
You have invested in bringing up a
great website design with the best
content. But your technical SEO is
not in place. Sadly, you’re not going
to rank.

Page Canonicalization Issue
1.
Canonical issues generally occur if a
website has more than one URL with
similar or identical content. It may be
the consequence of the absence of
proper redirects. However, canonical
issues are also associated with search
parameters present on e-commerce
sites.

URL Structure
Issue in
Website
Technical
Audit
2. Non-www and www
Versions of Site URLs
Duplicate Home Page
URLs
Dynamic URLs

Unnecessary Subdomains

3.
A domain represents the human-
readable version of the internet
address of a website. Every
website must have a unique
domain. This is because the
domain is the website address.

Generic Folder
Structure
4.
Here are a few expert tips on
managing a practical folder
framework for digital asset
management systems.
Placing SPACES & UNDERSCORES
FOLDERS & KEYWORDS Have a
Deeper Relationship
Folders are POTENTIALLY
REDUNDANT
EMPTY SUBFOLDERS “TEMPLATE".
Sort out VERY DISORGANIZED
FOLDER STRUCTURES

Broken Images in
Technical Site
Audit
5. Several broken images may also cause
the same issues, like broken links, that
we need to look at in greater detail.
You will get broken links that are no
good as they are dead ends for search
engines. Moreover, this issue also leads
to the search engines downgrading your
website and lowering its visibility as they
lead to a poor user experience.

6. 7.
404 Responses
Without Proper
404 Page
Excessive Pop-
up Windows

The 404 error (HTTP 404)
is also known as a
“header response code”
or “HTTP status code” or
just a crawl error.
There are several kinds
of pop-ups that website
owners can use. When
you think of making
things highly creative,
you tend to load it with
pop-ups.

Robots.txt File
is Missing
Robots.txt comprises a text file that
webmasters use to instruct search
engine robots on how to crawl pages on
their websites. The robots.txt file is a part
of the robots exclusion protocol (REP).
8.

Google Search
Console Not Set Up
Google Search Console is important for
businesses that want to get greater
website traffic from search engines. If
you are unsure of what Google Search
Console is and why you require using it.
Read the Google Search Console blog
first.
9.

2
4
3
1
User Interaction Analytics
10.
Organic Click-Through Rate Direct Traffic
Website Visits Page Comments
5 Pogo Sticking

UTM Parameters
are Indexed
11.
Also known by the other
names of query strings or
URL variables, parameters
are the part of a URL
following a question mark.

Tracking – For example ?utm_medium=social, ?
sessionid=123 or ?affiliateid=abc
Identifying – For example ?product=small-blue-widget,
categoryid=124 or itemid=24AU
Reordering – For example ?sort=lowest-price, ?
order=highest-rated or ?so=newest
Filtering – For example ?type=widget, colour=blue or ?
price-range=20-50
Searching – For example, ?query=users-query, ?
q=users-query or ?search=drop-down-option
Paginating – For example, ?page=2, ?p=2 or
viewItems=10-30

No DOCTYPE
Declaration
12.
Missing XML
Sitemap
13.
The HTML standards rely
on doctype or “document
type declaration” (or
“doctype”), which is an
instruction to the web
browser indicating the
version of the markup
language in which the page
is written.
The sitemap is the website
page that directs the
search engines to all the
essential pages on your
site. You can easily add the
sitemap in the Yoast SEO
plugin.

Missing Assets on
XML Sitemap
14.
Google considers various
sitemap formats.
Nevertheless, XML is the
most commonly used
sitemap format. You need
to create sitemaps for
Web pages
XML files
Image and Video Assets
You can generate a sitemap manually
or employ a third-party tool to build
one.

Via an External File that You Link to in
Your Web Page
Inline / On-Page
CSS
15.
The people that created
CSS have, in basic ways, can
use CSS in the web pages.
The three ways to insert
CSS into your web pages.
Create a CSS block in the web page;
insert it at the top of the web page in
between the <head> and </head>
tags:
Insert the CSS Code on the Tag Itself.

This is our comprehensive
technical SEO audit by SEO
company India. If you want to get
an insight personally into how it
will be done for your business
website, feel free to talk to our
experts. We can also conduct a
SEO technical audit for your
website in the minimum possible
time and offer you the best
recommendations to make fixes to
bring you on top.

Feel free to approach us
if you have any questions.
Thank you!
www.seoexpertscompanyindia.com
+1 3479604223
info@seoexpertscompanyindia.com

Technical SEO Audit – 15 Point Checklist

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