The Minionistas campaign aimed to create a viral fashion marketing campaign around the popular Minions characters. Stylight transformed iconic fashion influencers into Minions, generating significant social media buzz and global media coverage. Over 700 websites featured the Minionistas, reaching over 80 million people across 54 countries. Traffic to Stylight's websites increased 400% and the hashtag #minionistas was used over 400 times on Instagram. The simple, culturally relevant idea demonstrated the power of storytelling and helped build long-lasting influencer relationships.
La música es importante en la vida de las personas y puede inspirar sentimientos de amor, alegría y tristeza. Los artistas se inspiran en las musas y componen canciones como una forma de arte y expresión. Existen diferentes géneros musicales y muchos artistas talentosos que escriben sus propias letras para transmitir emociones a través de la música.
La polea es una máquina simple que consiste en una rueda con un canal por el que pasa una cuerda para transmitir y cambiar la dirección de las fuerzas. Las poleas pueden ser fijas o móviles y combinarse en sistemas para disminuir la fuerza necesaria para realizar un trabajo. Las poleas dobles y triples dividen la fuerza requerida entre 2 y 4 respectivamente.
El documento define el software libre como un programa cuya licencia garantiza al usuario acceso al código fuente y permite ejecutar, modificar y redistribuir el software sin pagar regalías. Venezuela emitió un decreto en 2004 que declara obligatorio el uso de software libre en la administración pública para ahorrar costos, lograr independencia tecnológica, y adaptar el software a las necesidades del país.
Este documento describe una solicitud de nuevos artículos para la Plataforma Logística Sanitaria de Granada. Explica el proceso de solicitud en tres pasos que incluye una evaluación inicial por la Unidad de Gestión Clínica, luego por el Comité Delegado, y finalmente por la Comisión Provincial de Nuevas Tecnologías. También proporciona estadísticas sobre el uso del sistema hasta la fecha, con más de 300 solicitudes, la mayoría aprobadas en las primeras etapas del proceso.
AppHotels es la primera aplicación en el mundo para sistemas Móvil con la cual tu hotel administrará autónomamente los contenidos, las ofertas y un sistema de reserva en línea para que tus clientes reserven en tiempo real. Todas las informaciones y toda la interacción posible entre tus clientes y tú directamente en sus teléfonos.
Tu hotel siempre en el bolsillo de tus clientes.
Nuestra plataforma única en el mundo permite administrar rápida y fácilmente la customización de la App y es suficientemente versátil como para permitir tener un producto personalizado al mismo precio de un producto industrializado.
¡Tenemos los precios más baratos! Consulta nuestro listín de precios en www.ithotelsolutions.com
Otra novedad absoluta es el manejo de las informaciones turísticas de tu territorio; AppHotels las administrará directamente en varios idiomas. Excelencias turísticas, eventos, museos y todo lo que el territorio ofrece siempre estará actualizado, geolocalizado hasta con realidad aumentada y con función de navegador.
La App ha sido desarrollada para funcionar en sistemas operativos iOS (Apple) y Android (Google, HTC, Samsung, LG, Acer, Sony Ericsson, Motorola)
La App está traducida en dos idiomas (italiano e inglés) pero se puede traducir a todos los idiomas que el hotel desee.
El grafismo de la App se puede escoger entre los tres skins Tourist, Business o Luxury o se puede elegir uno personalizado.
La App estará dividida en 4 macroáreas: Reserva en línea, Ofertas y Servicios, Informaciones, Público.
¡Cuidado! Nuestra App es auténtica, no es ni una WEB-APP ni un sitio Móvil.
Supporting epidemic intelligence, personalised and public health with advance...Joao Pita Costa
Today, our everyday access to technology permits a health monitoring that can complement the traditional methods in Healthcare and Public Health. In this paper, we present some of this available technology, with a particular focus on disease detection, topological data analysis, and media monitoring tools, made available by the AILAB at the JSI and the ISI Foundation. This technology is ready to be adapted to research and commercial problems in the context of health systems.
The document discusses the emergence of "The Second Web" which will converge all media across all networks, devices, languages, and formats. It will be accessible through intuitive interfaces like gesture and voice recognition, adapting content seamlessly to each user's personal environment. This new web aims to work like the real world by responding to human senses and behaviors through sensors, location awareness, and interactive experiences. It will be a globally connected, real-time network where the web is fully integrated into daily life.
La música es importante en la vida de las personas y puede inspirar sentimientos de amor, alegría y tristeza. Los artistas se inspiran en las musas y componen canciones como una forma de arte y expresión. Existen diferentes géneros musicales y muchos artistas talentosos que escriben sus propias letras para transmitir emociones a través de la música.
La polea es una máquina simple que consiste en una rueda con un canal por el que pasa una cuerda para transmitir y cambiar la dirección de las fuerzas. Las poleas pueden ser fijas o móviles y combinarse en sistemas para disminuir la fuerza necesaria para realizar un trabajo. Las poleas dobles y triples dividen la fuerza requerida entre 2 y 4 respectivamente.
El documento define el software libre como un programa cuya licencia garantiza al usuario acceso al código fuente y permite ejecutar, modificar y redistribuir el software sin pagar regalías. Venezuela emitió un decreto en 2004 que declara obligatorio el uso de software libre en la administración pública para ahorrar costos, lograr independencia tecnológica, y adaptar el software a las necesidades del país.
Este documento describe una solicitud de nuevos artículos para la Plataforma Logística Sanitaria de Granada. Explica el proceso de solicitud en tres pasos que incluye una evaluación inicial por la Unidad de Gestión Clínica, luego por el Comité Delegado, y finalmente por la Comisión Provincial de Nuevas Tecnologías. También proporciona estadísticas sobre el uso del sistema hasta la fecha, con más de 300 solicitudes, la mayoría aprobadas en las primeras etapas del proceso.
AppHotels es la primera aplicación en el mundo para sistemas Móvil con la cual tu hotel administrará autónomamente los contenidos, las ofertas y un sistema de reserva en línea para que tus clientes reserven en tiempo real. Todas las informaciones y toda la interacción posible entre tus clientes y tú directamente en sus teléfonos.
Tu hotel siempre en el bolsillo de tus clientes.
Nuestra plataforma única en el mundo permite administrar rápida y fácilmente la customización de la App y es suficientemente versátil como para permitir tener un producto personalizado al mismo precio de un producto industrializado.
¡Tenemos los precios más baratos! Consulta nuestro listín de precios en www.ithotelsolutions.com
Otra novedad absoluta es el manejo de las informaciones turísticas de tu territorio; AppHotels las administrará directamente en varios idiomas. Excelencias turísticas, eventos, museos y todo lo que el territorio ofrece siempre estará actualizado, geolocalizado hasta con realidad aumentada y con función de navegador.
La App ha sido desarrollada para funcionar en sistemas operativos iOS (Apple) y Android (Google, HTC, Samsung, LG, Acer, Sony Ericsson, Motorola)
La App está traducida en dos idiomas (italiano e inglés) pero se puede traducir a todos los idiomas que el hotel desee.
El grafismo de la App se puede escoger entre los tres skins Tourist, Business o Luxury o se puede elegir uno personalizado.
La App estará dividida en 4 macroáreas: Reserva en línea, Ofertas y Servicios, Informaciones, Público.
¡Cuidado! Nuestra App es auténtica, no es ni una WEB-APP ni un sitio Móvil.
Supporting epidemic intelligence, personalised and public health with advance...Joao Pita Costa
Today, our everyday access to technology permits a health monitoring that can complement the traditional methods in Healthcare and Public Health. In this paper, we present some of this available technology, with a particular focus on disease detection, topological data analysis, and media monitoring tools, made available by the AILAB at the JSI and the ISI Foundation. This technology is ready to be adapted to research and commercial problems in the context of health systems.
The document discusses the emergence of "The Second Web" which will converge all media across all networks, devices, languages, and formats. It will be accessible through intuitive interfaces like gesture and voice recognition, adapting content seamlessly to each user's personal environment. This new web aims to work like the real world by responding to human senses and behaviors through sensors, location awareness, and interactive experiences. It will be a globally connected, real-time network where the web is fully integrated into daily life.
This document provides an overview and analysis of the European standard EN 50160, which specifies the characteristics of voltages in public distribution systems.
The standard defines various voltage parameters and provides permissible ranges for things like voltage magnitude, frequency, dips, interruptions, harmonics and more. However, the limits in EN 50160 are quite broad to allow for technical and economic feasibility. The standard also does not apply under abnormal conditions.
EN 50160 requirements differ significantly from EMC standards which apply more stringent limits, as they concern voltage at the user equipment rather than the supply point. Overall, EN 50160 gives general guidelines for suppliers but more rigorous agreements may be needed between specific suppliers and customers depending on power quality needs
The document provides information about several protected areas in Panama, including Barro Colorado Island, Palo Seco Forest, Ciénaga de las Macanas wetland, and Lago Gatún Recreational Area. It describes the location, climate, flora, and fauna of each area. The protected areas help conserve tropical forests, wildlife habitat, and wetland ecosystems in Panama.
Este documento describe el desarrollo de un software para gestionar la información de los periodistas de la Unión de Periodistas de Cuba en Sancti Spíritus. Actualmente la gestión de información se realiza de forma manual y los datos digitalizados se encuentran en diferentes formatos, lo que dificulta el acceso a la información. El objetivo es desarrollar un software que mejore la gestión de información mediante el uso de tecnologías como UML, Java y PostgreSQL. El software se diseñará y desarrollará siguiendo el Proceso Unificado de Desarrollo
El documento resume la farmacología de la neurotransmisión adrenérgica. Describe las etapas de la biosíntesis, almacenamiento, liberación y terminación de la acción de las catecolaminas noradrenalina y adrenalina. También explica los receptores adrenérgicos alfa y beta, así como agonistas y antagonistas adrenérgicos y sus usos terapéuticos.
El documento presenta al Instituto de Capacitación y Adiestramiento Especializado en Seguridad (ICAESEG), el cual ofrece una variedad de cursos y servicios relacionados con la seguridad privada, incluyendo análisis de riesgos, protección civil, capacitación y consultoría. ICAESEG busca servir y formar a los clientes a través de su experiencia de 20 años en el sector de seguridad privada.
This document contains questions and answers related to embedded systems. It covers topics like introduction to embedded systems, processor and memory management, devices and buses for device networks, and I/O programming and scheduling mechanisms.
Some key points covered include definitions of embedded systems, microcontrollers and their components; classifications of embedded systems; memory types; processor architecture; communication protocols like I2C and CAN; parallel and serial interfaces; scheduling concepts like tasks, threads, interrupts, semaphores and mutex; and programming languages for embedded systems like C and Java.
Detailed explanations are required for concepts like structural units of a processor, cache mapping techniques, memory mapping, DMA operation, timer devices, communication buses, I/O
Ox in a box: A virtual private cloud with Open-XchangeUnivention GmbH
At Univention, we have found a way to build a self-contained Open-Xchange environment for Docker-based containers and virtual machines, which is easy to install and operate for large customers.
The document discusses big data challenges and opportunities. It provides examples of companies like Moovit and MediSafe that are addressing opportunities in transportation and healthcare. It also discusses how technologies like mobile, cloud, and the commoditization of IT have enabled big data. The document outlines some assumptions about relational databases that may no longer apply and how NoSQL databases can provide faster, cheaper solutions for modern data and analytics needs.
Nuevas experiencias y nuevas formas de trabajar con Office 365Juan Carlos Gonzalez
Presentación realizada en CEUS By Iberian SharePoint Conference 2015 sobre las nuevas experiencias y formas de trabajar con Office 365 en torno a los nuevos escenarios de productividad que se habilitan con Delve, Office 365 Video u Office 365 Groups
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
O documento apresenta uma palestra sobre pesquisa de tendências e coolhunting ministrada por Ana Carol Campos. O resumo contém:
1) Ana Carol Campos é uma especialista em marketing e tendências com mais de 12 anos de experiência que atualmente escreve para a Revista Lançamentos e leciona em cursos de pós-graduação.
2) A palestra aborda conceitos básicos de tendências, como a diferença entre inovação, tendência e moda, e explica a importância do reconhecimento de padrões e sina
The document discusses several recent news stories:
1) A campaign called "Digital Death" where celebrities stop posting on social media to raise money for charity.
2) Growing moustaches in November to support prostate cancer research.
3) Victoria's Secret displaying wings worn by models in their New York store so people can pose with them.
4) An Irish designer creating posters with the message "it'll be grand" to lift spirits during economic struggles.
5) Gap running an online ad campaign featuring an "Add To Foursquare" button to drive foot traffic and offer discounts.
Fever is a top 20 UK consumer PR agency specializing in lifestyle, retail and consumer tech clients. They have long term partnerships with global brands like Amazon, Canon, and Toshiba. Their work includes strategic brand planning, press office management, product launches, and integrated campaigns utilizing PR, social media, events, and ATL strategies to drive media coverage and sales. Recent successes include a Christmas campaign for Amazon that delivered record reach and value, and positioning Canon cameras as must-have lifestyle accessories.
1. Case studies - capabilities/campaigns with ‘big retail brands’
2. Consumer Technology experience
3. Building brands
4. Information/examples on how we run integrated campaigns
Fever is a top 20 UK consumer PR agency specializing in lifestyle, retail and consumer tech clients. They have long term partnerships with global brands like Amazon, Canon, and Toshiba. Their work includes strategic brand planning, press office management, product launches, and integrated campaigns leveraging PR, social media, events and more. Recent successes include driving record Amazon Christmas sales in 2010 and making Friends the number one DVD box set that year through a pop-up cafe campaign.
The document summarizes the 2009 Trend Hunter trend report which analyzes over 2,200 micro-trends clustered into 150 categories of trends. It describes how the trends are crowd-sourced and filtered from Trend Hunter's global network of over 20,000 trend spotters. The report breaks down trends into niche presentations and industry reports to provide inspiration for innovating new products and services. It also includes guides on unleashing innovation potential and infecting products with cool.
Students learn the basics of design and brand strategy but somewhere along the line we need to teach passion.
Digital Strategy is art, not science
Humans love stories. Selfies are better than Facebook status updates and they disappear that is why they are better
Benevolent Societies presentation on WK social media, 8 July 2010Rob Dyson
Some of this overlaps with other presentations I have uploaded - *but* there is lots new content and it's serves as a 'summary' of how Whizz-Kidz employs all of it's social media platforms; including some experimentation in fundraising via Soc Med.
Fashion-Led Digital Innovation - Cult LDN Trend ReportCult LDN
In our latest trends presentation we look at the key ways that The Fashion Weeks impact long-term digital strategy.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
At PRCA, we launched our Schools Outreach Programme to inspire and educate students from all backgrounds to find a pathway into PR.
It's a 16-page magazine with jargon-free insight on #PR, and features case studies and best practice advice on how to secure entry-level positions.
Let's widen the talent pool. #PRjobs #career #schools #university
This document provides an overview and analysis of the European standard EN 50160, which specifies the characteristics of voltages in public distribution systems.
The standard defines various voltage parameters and provides permissible ranges for things like voltage magnitude, frequency, dips, interruptions, harmonics and more. However, the limits in EN 50160 are quite broad to allow for technical and economic feasibility. The standard also does not apply under abnormal conditions.
EN 50160 requirements differ significantly from EMC standards which apply more stringent limits, as they concern voltage at the user equipment rather than the supply point. Overall, EN 50160 gives general guidelines for suppliers but more rigorous agreements may be needed between specific suppliers and customers depending on power quality needs
The document provides information about several protected areas in Panama, including Barro Colorado Island, Palo Seco Forest, Ciénaga de las Macanas wetland, and Lago Gatún Recreational Area. It describes the location, climate, flora, and fauna of each area. The protected areas help conserve tropical forests, wildlife habitat, and wetland ecosystems in Panama.
Este documento describe el desarrollo de un software para gestionar la información de los periodistas de la Unión de Periodistas de Cuba en Sancti Spíritus. Actualmente la gestión de información se realiza de forma manual y los datos digitalizados se encuentran en diferentes formatos, lo que dificulta el acceso a la información. El objetivo es desarrollar un software que mejore la gestión de información mediante el uso de tecnologías como UML, Java y PostgreSQL. El software se diseñará y desarrollará siguiendo el Proceso Unificado de Desarrollo
El documento resume la farmacología de la neurotransmisión adrenérgica. Describe las etapas de la biosíntesis, almacenamiento, liberación y terminación de la acción de las catecolaminas noradrenalina y adrenalina. También explica los receptores adrenérgicos alfa y beta, así como agonistas y antagonistas adrenérgicos y sus usos terapéuticos.
El documento presenta al Instituto de Capacitación y Adiestramiento Especializado en Seguridad (ICAESEG), el cual ofrece una variedad de cursos y servicios relacionados con la seguridad privada, incluyendo análisis de riesgos, protección civil, capacitación y consultoría. ICAESEG busca servir y formar a los clientes a través de su experiencia de 20 años en el sector de seguridad privada.
This document contains questions and answers related to embedded systems. It covers topics like introduction to embedded systems, processor and memory management, devices and buses for device networks, and I/O programming and scheduling mechanisms.
Some key points covered include definitions of embedded systems, microcontrollers and their components; classifications of embedded systems; memory types; processor architecture; communication protocols like I2C and CAN; parallel and serial interfaces; scheduling concepts like tasks, threads, interrupts, semaphores and mutex; and programming languages for embedded systems like C and Java.
Detailed explanations are required for concepts like structural units of a processor, cache mapping techniques, memory mapping, DMA operation, timer devices, communication buses, I/O
Ox in a box: A virtual private cloud with Open-XchangeUnivention GmbH
At Univention, we have found a way to build a self-contained Open-Xchange environment for Docker-based containers and virtual machines, which is easy to install and operate for large customers.
The document discusses big data challenges and opportunities. It provides examples of companies like Moovit and MediSafe that are addressing opportunities in transportation and healthcare. It also discusses how technologies like mobile, cloud, and the commoditization of IT have enabled big data. The document outlines some assumptions about relational databases that may no longer apply and how NoSQL databases can provide faster, cheaper solutions for modern data and analytics needs.
Nuevas experiencias y nuevas formas de trabajar con Office 365Juan Carlos Gonzalez
Presentación realizada en CEUS By Iberian SharePoint Conference 2015 sobre las nuevas experiencias y formas de trabajar con Office 365 en torno a los nuevos escenarios de productividad que se habilitan con Delve, Office 365 Video u Office 365 Groups
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
O documento apresenta uma palestra sobre pesquisa de tendências e coolhunting ministrada por Ana Carol Campos. O resumo contém:
1) Ana Carol Campos é uma especialista em marketing e tendências com mais de 12 anos de experiência que atualmente escreve para a Revista Lançamentos e leciona em cursos de pós-graduação.
2) A palestra aborda conceitos básicos de tendências, como a diferença entre inovação, tendência e moda, e explica a importância do reconhecimento de padrões e sina
The document discusses several recent news stories:
1) A campaign called "Digital Death" where celebrities stop posting on social media to raise money for charity.
2) Growing moustaches in November to support prostate cancer research.
3) Victoria's Secret displaying wings worn by models in their New York store so people can pose with them.
4) An Irish designer creating posters with the message "it'll be grand" to lift spirits during economic struggles.
5) Gap running an online ad campaign featuring an "Add To Foursquare" button to drive foot traffic and offer discounts.
Fever is a top 20 UK consumer PR agency specializing in lifestyle, retail and consumer tech clients. They have long term partnerships with global brands like Amazon, Canon, and Toshiba. Their work includes strategic brand planning, press office management, product launches, and integrated campaigns utilizing PR, social media, events, and ATL strategies to drive media coverage and sales. Recent successes include a Christmas campaign for Amazon that delivered record reach and value, and positioning Canon cameras as must-have lifestyle accessories.
1. Case studies - capabilities/campaigns with ‘big retail brands’
2. Consumer Technology experience
3. Building brands
4. Information/examples on how we run integrated campaigns
Fever is a top 20 UK consumer PR agency specializing in lifestyle, retail and consumer tech clients. They have long term partnerships with global brands like Amazon, Canon, and Toshiba. Their work includes strategic brand planning, press office management, product launches, and integrated campaigns leveraging PR, social media, events and more. Recent successes include driving record Amazon Christmas sales in 2010 and making Friends the number one DVD box set that year through a pop-up cafe campaign.
The document summarizes the 2009 Trend Hunter trend report which analyzes over 2,200 micro-trends clustered into 150 categories of trends. It describes how the trends are crowd-sourced and filtered from Trend Hunter's global network of over 20,000 trend spotters. The report breaks down trends into niche presentations and industry reports to provide inspiration for innovating new products and services. It also includes guides on unleashing innovation potential and infecting products with cool.
Students learn the basics of design and brand strategy but somewhere along the line we need to teach passion.
Digital Strategy is art, not science
Humans love stories. Selfies are better than Facebook status updates and they disappear that is why they are better
Benevolent Societies presentation on WK social media, 8 July 2010Rob Dyson
Some of this overlaps with other presentations I have uploaded - *but* there is lots new content and it's serves as a 'summary' of how Whizz-Kidz employs all of it's social media platforms; including some experimentation in fundraising via Soc Med.
Fashion-Led Digital Innovation - Cult LDN Trend ReportCult LDN
In our latest trends presentation we look at the key ways that The Fashion Weeks impact long-term digital strategy.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
At PRCA, we launched our Schools Outreach Programme to inspire and educate students from all backgrounds to find a pathway into PR.
It's a 16-page magazine with jargon-free insight on #PR, and features case studies and best practice advice on how to secure entry-level positions.
Let's widen the talent pool. #PRjobs #career #schools #university
bmibaby #myeurope Instagram case study - Eye For Travel Conference 2012Visible
As presented at the Eye For Travel Social Media and Marketing Conference 2012 in Amsterdam. How bmibaby and The Rabbit Agency used Instagram to create #myeurope - an award winning social media campaign.
#myeurope Instagram case study - bmibaby and The Rabbit AgencyZoë Baker
As presented at the Eye For Travel Social Media and Marketing Conference 2012 in Amsterdam. How bmibaby and The Rabbit Agency used Instagram to create #myeurope - an award winning social media campaign.
Victoria's Secret dominates the lingerie market with a 61.8% share in 2015 and $1.1 billion in revenues, operating stores worldwide and offering a wide range of products. Intimissimi has become the leading underwear brand in Europe since 1996 and partners with Victoria's Secret to sell in 240 US stores. La Perla focuses on sophisticated women ages 30-55 and offers luxury lingerie, achieving 25% revenue growth to $150 million in 2015.
Neckermann asked an agency to develop an online campaign to promote early booking bonuses for summer vacations. The agency created two games - TasMania and Tassanova - centered around a weekend bag motif used in Neckermann's TV ads. TasMania allowed users to collect bags on their Hyves profiles and win prizes, while Tassanova was a Valentine's Day game. Both were very successful, driving over 100,000 unique visitors and exceeding Neckermann's sales targets.
Which visual social media channels are most fit for beauty brands? Which channel do you pick for what kind of content? Check out these examples of beauty brands on social media!
The document proposes launching an annual "ChildLine Takeover" event to raise funds and awareness for ChildLine. It would involve partnering with Transport for London to rebrand the Victoria tube line as the "ChildLine" for one day, and hosting various fundraising events along the line with celebrities, local businesses, and the public. The goal is to generate awareness across multiple channels by empowering people to create and share content about the event on social media. The budget proposed is £45,000 to cover event planning, media outreach, photography/videography, and influencer engagement over 6 months leading up to the first takeover event.
Todd's Interactive Marketing Course: Summer 2016Todd Van Hoosear
The marketing world is changing rapidly, and many businesses are rethinking how they organize and execute the marketing function. This course explores the evolution of interactive marketing communications – specifically about the increasingly integrated marketing and corporate communications roles. We’ll touch on advertising, PR, corporate communications, SEO, social media, interactive and digital content and many other topics.
6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
The document discusses several projects focused on genderless design in retail spaces, including a conceptual unisex department within John Lewis stores and a capsule wardrobe. It also outlines projects involving trend forecasting, fashion communication through publications and exhibitions, street style photography, and a startup snack business. The document provides credits for photography, styling, writing, and other work by Kizzy Strodder for the various projects.
2. The Brief
Create a viral fashion content marketing campaign
with global newsworthiness
Drive traffic to
Stylight’s
global
domains
Generate links in
top publications
around the world
both online
and offline
Create social
media buzz
Build
long lasting
relationships with
influencers
1. 2. 3. 4.
1Stylight.co.uk – Case Study: Minions – October 2015
4. Visual Evolution
We kept the drawings bold and eye catching and created an initial
campaign featuring 9 of the most iconic fashion influencers around.
We aimed to choose fashion icons who had an instantly recognisable style
and really sought to emphasize their distinguishable features within their
Minion characters.
Initial
Minionista
drawings
3
5. Visual Evolution
It was released in two formats:
one table style for press and then a separated
style with each Minionista in a square for social
media users allowing them to pick and choose
their favourite character.
4Stylight.co.uk – Case Study: Minions – October 2015
6. Campaign Execution
The social ripple
Wed
15th
Fri
17th
Mon
20th
Fri
24th
Sun
26th
Tue
28th
Tue
11th
Thu
23rd
Sat
25th
Mon
27th
Fri
30th
July 2015
Campaign
idea
is born
Second round of
design mock ups
sent – graphics
style decided on
and first Karl
Lager-minion born.
Dedicated PR
managers for UK & FR
outreach to journalists in
prospective regions.
This worked particularly
well in the UK where we
promoted it as some
‘Friday fun’ on a very
grey, rainy day.
Significant global coverage
building up thanks to
German news site Bild and
Russian fashion site Buro247
which catapulted the
campaign across Eastern
Europe.
Shortly after, every # feed of
an icon featured in the
campaign was taken over by
The Minionistas.
It soon became clear that
both social users and
journalists wanted more
Minionistas. With requests
coming in thick and fast
we created our follow up
campaign ‘Minionistas #2’
featuring the likes of Iris Apfel and Victoria
Beckham. These requests allowed us to
spark conversation with some top online
influencers from Nina Garcia, Creative Di-
rector of Marie Claire to Karl Largerfeld’s
cat, Choupette.
In addition to the
‘Minionistas #2’ we
also created
‘Minionistas: Blogger
Edition’ featuring
top blogger talent
such as Garance Dore
and Chiara Ferragni. Our inclusion of
iconic menswear blogger Bryan Boy
lead to even further influential social
coverage from his personal account.
Over the weekend the
campaign got picked by
leading online menswear and
editorial site Hypebeast - their
Instagram post quickly
generated 33k likes and
instantly sparked the use of the
‘#minionistas’ across both
Instagram and Twitter.
Reached out in 11 countries
that Stylight is present in.
In the UK, continued to reach
out to our core media segment
and fashion titles aimed at
‘Millennial women’ e.g. Cosmo-
politan, Grazia and Look.
Marc Jacobs tweeted his
personal Minionista tagging
Stylight to his 3.5 million
followers. Creating a snowball
effect across social media as
182 people retweeted it.
A second wave of
important coverage then
came a few days after the
release of our ‘Minionistas #2’
thanks to Victoria Beckham
who both Tweeted and
Instagrammed a picture of
her Minionista which led to
magazines such as
Cosmopolitan, Elle and Paper
Magazine picking up the
campaign and organically
linking to Stylight.
Campaign featured on
German television news show
Sat 1. Offline coverage then
began to go in the likes of
UK’s Look Magazine,
German InStyle and French-
speaking Swiss newspaper
20 Minutes. However, there
was notably less offline
coverage as many of the print
publications couldn’t keep up
with the ever growing social
buzz!
First mock ups are
sent by designers
Final
artwork
designed
Final
artwork
designed
#minionistas
MARC
oui
VICTORIA
August
2015
KARL
5Stylight.co.uk – Case Study: Minions – October 2015
7. Results so far
The Minionistas was Stylight’s most successful content marketing campaign
to date with a reach of 80 million. It was featured on 700+ websites with
over 60% of these linking back to a Stylight domain.
They were featured in a huge range of influential publications including
11 Elle regions and 5 Cosmopolitan regions.
Featured on:
Shared by:
Choupette Marc JacobsVictoria BeckhamNina Garcia Karl Lagerfeld
48.5k
followers
3.06M
followers
8.89M
followers
923K
followers
3.81M
followers
71.3k
followers
274k
followers
7.1M
followers
6Stylight.co.uk – Case Study: Minions – October 2015
9. Summary
The Minionistas demonstrated the power of a culturally
relevant, easily accessible idea as well as simple storytelling.
The audience of the the campaign was interestingly
almost an even split between males and females
Total reach by the start of October was +80 million with 47+ million
social media impressions. On Instagram the hashtag ‘minionistas’
was used 400+ times and ‘fashion minions’ 760+ times.
Traffic to the landing page was +400% more than average
Money spent: €150 on thank you doughnuts and cinema tickets
to see the Minions film for the team!
41% 59%♂ ♀:
8Stylight.co.uk – Case Study: Minions – October 2015
10. “Every time there’s a new minion I have a new
favourite. Tanned Valentino is so good!”
Charlotte Stringer (Head of social media)
“Elle Spain is really picking up
on social - already 30 me gustas!”
Martijn Burgman (Head of content & PR)
“ I think I need to go
to Minion rehab”
Sian O’Flaherty (UK content manager)
“Jean Paul Gaultier with one
minion eye - Genius!”
Sian O’Flaherty (UK content manager)
“This is better
than Christmas.”
Charlotte Stringer (Head of social media)
9Stylight.co.uk – Case Study: Minions – October 2015
11. One month later
The Minionistas’ populairty is still growing with both our fan base
and the media. In fact, our audience is also continuing to develop
the campaign themselves, taking it to another level by creating
quizzes, purses and even notebooks emblazoned with our designs.
And the reach continues to grow!
10Stylight.co.uk – Case Study: Minions – October 2015