This document outlines an eight-step guide for small companies to develop consistent and effective marketing communications. The steps include: 1) understanding market context and company capabilities, 2) defining specific objectives, 3) determining an appropriate strategy, 4) developing powerful key messages, 5) creating valuable supporting content, 6) ensuring consistent presentation, 7) planning implementation, and 8) reviewing results and lessons learned. Following this process helps small marketing teams overcome complexity and generate compelling communications within their resource constraints.