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Technology
Office
Outlook
United States
2015
JLL TECHNOLOGY OFFICE OUTLOOK
tech’s
firmly planted roots
as well as opportunities
for branching out.In examining
markets across
the country for their
attractiveness to the
technology industry,
we hope to showcase…
< 2 0 1 5 >
WHAT WE LEARNED < 2 0 1 5 >
Proximity to a hub is not
necessarily enough: Local
markets with an existing tech
cluster that are also more
affordable than the Bay Area
will likely experience
accelerated industry growth
as firms explore new markets
for expansion.
1. Secondary markets are
quickly catching up:
In 2015, roughly 60% of
unicorn companies were
located in San Francisco
and Silicon Valley, down
from almost 76% in 2014.
2. Startup momentum will
cost you:
Markets with the greatest
startup momentum,
characterized by access to
capital, innovation and top
talent (such as New York,
San Francisco and Silicon
Valley), are also the most
expensive.
3.
EXAMINING 4 QUESTIONS < 2 0 1 5 >
1. Where are
companies leasing
space and
expanding?
3. Where are venture
capitalists placing
their bets?
4. What markets
will become the
next hotspots?
2. Where is the real
estate cost highest
and where can you
find both value and
talent to
grow your
company?
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
TECH is the elusive linchpin that
separates the growing
companies from those that
are shrinking
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
73%
of technology
leases
represented
occupancy
growth
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
Secondary and
tertiary markets are
looking much more
attractive to both young
and mature companies as
industry saturation in the most
mature tech hubs has created
both competitive and costly
leasing environments.
TOTAL TECH LEASING (S.F.) (Q414-Q315) < 2 0 1 5 >
*Data reflects leasing activity from Q4 2014-Q3 2015 for leases 20,000 square feet and larger
Source: JLL Research
-
-
11,141
45,621
75,100
98,946
101,539
115,251
117,115
124,734
146,616
169,132
192,921
199,409
249,906
251,437
303,047
322,664
343,224
426,409
451,879
462,960
465,095
493,469
546,965
899,413
923,339
938,378
1,063,110
1,654,912
1,807,057
2,175,629
2,400,759
5,386,142
0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000
Miami
Salt Lake City
Richmond
Charlotte
Orlando
Houston
Indianapolis
Minneapolis
Suburban Maryland
Northern Virginia
Detroit
Orange County
Baltimore
Phoenix
New Jersey
Dallas
San Diego
Los Angeles
Denver
Raleigh-Durham
Philadelphia
Portland
Pittsburgh
San Francisco Peninsula
Atlanta
Chicago
Washington, DC
Oakland-East Bay
Boston
Seattle-Bellevue
Austin
New York
San Francisco
Silicon Valley
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
Demand toward creative space
is intensifying not only among technology
companies but throughout the office-using
workforce and will
begin to push rents
at a faster rate.
TECH AS % OF LOCAL LEASING < 2 0 1 5 >
*Data reflects share of local market leasing activity from Q4 2014-Q3 2015 for leases 20,000 square feet and larger
Source: JLL Research
0.0%
0.0%
1.6%
2.9%
3.0%
3.3%
3.8%
4.7%
5.8%
8.4%
8.5%
8.8%
9.3%
9.8%
10.6%
11.5%
11.6%
11.7%
12.5%
13.3%
14.6%
15.1%
16.1%
17.5%
18.4%
23.5%
32.3%
34.0%
38.6%
40.2%
48.2%
66.2%
70.7%
81.3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Miami
Salt Lake City
Richmond
Northern Virginia
Houston
Charlotte
New Jersey
Minneapolis
Dallas
Orange County
Denver
Philadelphia
Los Angeles
Indianapolis
Phoenix
Detroit
Suburban Maryland
Orlando
Chicago
Washington, DC
Atlanta
Baltimore
New York
Pittsburgh
Portland
Boston
San Diego
San Francisco Peninsula
Raleigh-Durham
Oakland-East Bay
Seattle-Bellevue
Austin
San Francisco
Silicon Valley
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
Within the primary tech hubs
the technology industry’s
saturation and fast
growth has created
highly competitive
leasing conditions.
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
With an average vacancy rate of 7.6%
in the 15 most expensive tech submarkets,
tech companies in need
of those locations must be
willing to pay.
MOST EXPENSIVE IN-DEMAND SUBMARKETS < 2 0 1 5 >
Market Submarket
Average asking rent
(Q3 2015)
1. Silicon Valley Downtown Palo Alto $98.68
2. Silicon Valley Downtown Mountain View $87.53
3. San Francisco Mission Bay/China Basin $81.50
4. New York Hudson Square $81.50
5. New York SoHo $79.80
6. New York Gramercy Park $76.58
7. San Francisco Peninsula Menlo Park* $73.44
8. San Francisco South Financial District $68.61
9. San Francisco North Financial District $68.53
10. Boston East Cambridge $67.21
11. San Francisco South of Market $66.07
12. Silicon Valley Cupertino $65.52
13. San Francisco Peninsula Redwood City $63.06
14. New York Greenwich Village $61.49
15. Los Angeles Santa Monica $59.75
TOP 15
*Excludes Sand Hill Road
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
Does concentration of brand-name
headquarter location present potential risk to
the market or does it
simply affirm its place
as the epicenter of the
technology industry?
NASDAQ COMPOSITE BY MARKET CAP < 2 0 1 5 >
Mega $200b + Large $10-$200b Mid $2-$10b
Small $300m-$2b Micro $50-$300m Nano <$50m
69
companies
4
companies
154
companies
247
companies
Source: NASDAQ
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
83% of the NASDAQ composite
lies with just
73 tech
companies
# OF MEGA AND LARGE CAP TECH HQs < 2 0 1 5 >
# of mega and large cap technology HQs Total market cap
Silicon Valley 25 $2,151,240,300,303.46
San Francisco Mid-Peninsula 4 $397,150,931,958.84
Chicago 4 $79,506,967,555.90
Boston 3 $89,782,814,898.36
Northern New Jersey 3 $81,165,126,709.76
San Francisco 3 $68,789,917,234.46
New York 3 $42,055,691,881.64
Stamford 2 $208,420,969,436.20
San Diego 2 $144,263,755,709.21
East Bay 2 $26,495,513,492.10
Seattle 1 $366,762,291,334.80
Dallas 1 $51,657,748,144.84
Orange County 1 $23,412,831,364.80
Kansas City 1 $19,105,214,519.04
Milwaukee 1 $15,646,535,660.62
Raleigh-Durham 1 $10,661,251,367.30
International 16 $641,044,818,435.93
All others 643 $895,466,673,458.15
Grand Total 716 $5,312,629,353,465.43
Source: NASDAQ
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
34
technology
companies
opened new
locations across
19
markets,
expanding into a
combined total of
more than
2.1 m.s.f.
in markets like
Atlanta, Detroit,
Orlando and
Phoenix.
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
The number of
unicorns in
the industry has
nearly tripled.
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
The trend of tech growth
in secondary
markets is beginning to
dispel the traditional mentality
that startups need to locate to the
Bay Area in order to have access
to private capital.
VENTURE CAPITAL FUNDING ($ IN MILLIONS) < 2 0 1 5 >
$5.00
$20.95
$24.65
$26.00
$34.85
$69.01
$101.57
$108.78
$128.29
$140.85
$147.79
$158.97
$173.87
$201.29
$203.29
$209.35
$279.19
$348.32
$377.34
$379.32
$412.17
$434.60
$459.40
$500.97
$686.03
$872.77
$946.20
$2,084.54
$2,159.88
$2,561.03
$5,313.10
$5,438.80
$12,621.65
Orlando
Indianapolis
Las Vegas
Phoenix
Miami
Baltimore
Dallas
Minneapolis
Suburban MD
Raleigh-Durham
Portland
Pittsburgh, PA
New Jersey
Boulder
Philadelphia
Washington, DC
San Diego
Denver
Suburban VA
East Bay
Chicago
Atlanta
Austin
Orange County
Florida (entire state)
Utah
Seattle
San Francisco Peninsula
Boston
Los Angeles
New York (region)
Silicon Valley
San Francisco
$3.90
$17.80
$19.50
$38.50
$39.10
$51.90
$59.20
$77.50
$92.10
$104.10
$109.80
$117.90
$121.20
$141.70
$176.30
$264.40
$321.00
$340.80
$359.10
$372.50
$429.90
$437.50
$457.10
$592.60
$738.10
$862.10
$1,258.30
$1,411.60
$2,699.30
$5,528.50
$7,460.70
Miami
Orlando
Las Vegas
Raleigh-Durham
Indianapolis
Boulder
New Jersey
Baltimore
Suburban MD
Phoenix
Minneapolis
Portland
Pittsburgh, PA
Philadelphia
Dallas
Denver
San Diego
Florida (entire state)
East Bay
Suburban VA
Orange County
Austin
Utah
Washington, DC
Chicago
Atlanta
Seattle
Los Angeles
San Francisco Peninsula
Boston
New York (region)
Silicon Valley
San Francisco
Source: PriceWaterhouseCoopers
Q3 2014 – Q2 2015 Q3 2013 – Q2 2014
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
The Locator Matrix is a tool for
growing startups and established
tech firms to determine the
best location for
continued company
expansion.
THE JLL LOCATOR MATRIX < 2 0 1 5 >
We looked at several factors to quantify
the best prospects for tech firms when
considering their next office location:
STARTUP OPPORTUNITY:
▼LOW TO HIGH ▲
FACTORS include:
• Tech economic opportunity, as measured
by employment and wage growth
• Depth of talent, measured by share of
Millennial workforce and education levels
• Innovation, measured by patent activity
• Startup agglomeration, or thickness of the
startup community, and presence of an
existing tech cluster or major tech anchor
• Access to venture capital
COST FACTORS:
▼LOW TO HIGH ▲
FACTORS include:
• Average cost of office real estate
• Average cost of housing
• Average tech wage to measure cost
of talent
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
The results of our model divide the
markets into four different quadrants,
making it clear which markets present the best
opportunity for growth based on the cost and
startup momentum.
THE JLL LOCATOR MATRIX < 2 0 1 5 >
Atlanta
Austin
Baltimore
Boston
Boulder
Charlotte
Chicago
Dallas
Denver
Detroit
Indianapolis
Las Vegas
Los
Angeles
Miami
Minneapolis-St.Paul
Nashville
New Jersey
New York City
-Brooklyn
Northern
Virginia
Oakland-
East Bay
Orange
County
Orlando
Philadelphia
Phoenix
Pittsburgh
Portland
Raleigh Durham
Richmond Virginia Salt Lake City
San Diego
San Francisco
Seattle-Bellevue
San Francisco
Peninsula
Silicon Valley
Suburban
Maryland
Washington, DC
Houston
Low startup opportunity
Low cost
High cost
High startup opportunity
▼Low startup opportunity, high cost ▼
▲High startup opportunity, low cost ▲
▲High startup opportunity, high cost ▲
▼Low startup opportunity, low cost ▼
Explore the
interactive version:
us.jll.com/top-tech-cities
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
The Market Score is a tool for real estate
investors to determine momentum and
potential investment opportunity in a
particular market with tech in mind.
T
THE MARKET SCORE
L
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
Our ranking model revealed that
San Francisco provides
real estate investors the best mix
of favorable attributes for those
already invested in a tech market
or targeting tech markets for
acquisition opportunities.
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
As the traditional tech markets like
San Francisco and New York become
increasingly unaffordable
for younger firms, markets
like Denver, Boulder,
Nashville and Salt Lake City
are poised to capture the
next wave of tech demand.
JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 >
As for the bottom five
markets in this year’s ranking, the
biggest surprise may be the
San Francisco Peninsula’s
position toward the bottom.
THE JLL MARKET SCORE < 2 0 1 5 >
San Francisco 93.4
Washington, DC 89.4
New York City 81.9
Denver 79.8
Chicago 79.2
Boulder 79.0
Nashville 78.8
Seattle-Bellevue 78.3
Salt Lake City 77.3
Northern Virginia 75.7
Oakland-East Bay 75.1
Austin 75.0
Atlanta 74.6
Las Vegas 73.9
Raleigh-Durham 73.4
Boston 73.1
Portland 72.1
San Diego 71.9
Silicon Valley 71.8
Los Angeles 71.8
Orlando 71.3
Dallas 71.2
Minneapolis 70.5
Suburban Maryland 70.3
Orange County 68.9
Richmond 68.4
Pittsburgh 68.2
Houston 67.2
Philadelphia 66.8
Miami 66.5
New Jersey 66.0
Indianapolis 65.4
Phoenix 64.6
Charlotte 63.6
San Francisco Peninsula 60.6
Detroit 60.2
Baltimore 60.0
us.jll.com/tech-outlook
Technology
Office
Outlook
United States
2015
© Copyright 2015 Jones Lang LaSalle
CONTACTS:
1. Amber Schiada
Vice President, Director of Research
Northern California & Rocky Mountain Region
+1 415 395 4924
amber.schiada@am.jll.com
2. Julia Georgules
Vice President, Director of U.S. Office Research
Americas Research
+1 415 354 6908
julia.georgules@am.jll.com
FOR MORE INFO ON THE:
<TECHNOLOGY OFFICE OUTOOK>
REACH OUT TO:
OR VISIT:
us.jll.com/tech-outlook

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  • 2. JLL TECHNOLOGY OFFICE OUTLOOK tech’s firmly planted roots as well as opportunities for branching out.In examining markets across the country for their attractiveness to the technology industry, we hope to showcase… < 2 0 1 5 >
  • 3. WHAT WE LEARNED < 2 0 1 5 > Proximity to a hub is not necessarily enough: Local markets with an existing tech cluster that are also more affordable than the Bay Area will likely experience accelerated industry growth as firms explore new markets for expansion. 1. Secondary markets are quickly catching up: In 2015, roughly 60% of unicorn companies were located in San Francisco and Silicon Valley, down from almost 76% in 2014. 2. Startup momentum will cost you: Markets with the greatest startup momentum, characterized by access to capital, innovation and top talent (such as New York, San Francisco and Silicon Valley), are also the most expensive. 3.
  • 4. EXAMINING 4 QUESTIONS < 2 0 1 5 > 1. Where are companies leasing space and expanding? 3. Where are venture capitalists placing their bets? 4. What markets will become the next hotspots? 2. Where is the real estate cost highest and where can you find both value and talent to grow your company?
  • 5. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > TECH is the elusive linchpin that separates the growing companies from those that are shrinking
  • 6. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > 73% of technology leases represented occupancy growth
  • 7. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > Secondary and tertiary markets are looking much more attractive to both young and mature companies as industry saturation in the most mature tech hubs has created both competitive and costly leasing environments.
  • 8. TOTAL TECH LEASING (S.F.) (Q414-Q315) < 2 0 1 5 > *Data reflects leasing activity from Q4 2014-Q3 2015 for leases 20,000 square feet and larger Source: JLL Research - - 11,141 45,621 75,100 98,946 101,539 115,251 117,115 124,734 146,616 169,132 192,921 199,409 249,906 251,437 303,047 322,664 343,224 426,409 451,879 462,960 465,095 493,469 546,965 899,413 923,339 938,378 1,063,110 1,654,912 1,807,057 2,175,629 2,400,759 5,386,142 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 Miami Salt Lake City Richmond Charlotte Orlando Houston Indianapolis Minneapolis Suburban Maryland Northern Virginia Detroit Orange County Baltimore Phoenix New Jersey Dallas San Diego Los Angeles Denver Raleigh-Durham Philadelphia Portland Pittsburgh San Francisco Peninsula Atlanta Chicago Washington, DC Oakland-East Bay Boston Seattle-Bellevue Austin New York San Francisco Silicon Valley
  • 9. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > Demand toward creative space is intensifying not only among technology companies but throughout the office-using workforce and will begin to push rents at a faster rate.
  • 10. TECH AS % OF LOCAL LEASING < 2 0 1 5 > *Data reflects share of local market leasing activity from Q4 2014-Q3 2015 for leases 20,000 square feet and larger Source: JLL Research 0.0% 0.0% 1.6% 2.9% 3.0% 3.3% 3.8% 4.7% 5.8% 8.4% 8.5% 8.8% 9.3% 9.8% 10.6% 11.5% 11.6% 11.7% 12.5% 13.3% 14.6% 15.1% 16.1% 17.5% 18.4% 23.5% 32.3% 34.0% 38.6% 40.2% 48.2% 66.2% 70.7% 81.3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Miami Salt Lake City Richmond Northern Virginia Houston Charlotte New Jersey Minneapolis Dallas Orange County Denver Philadelphia Los Angeles Indianapolis Phoenix Detroit Suburban Maryland Orlando Chicago Washington, DC Atlanta Baltimore New York Pittsburgh Portland Boston San Diego San Francisco Peninsula Raleigh-Durham Oakland-East Bay Seattle-Bellevue Austin San Francisco Silicon Valley
  • 11. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > Within the primary tech hubs the technology industry’s saturation and fast growth has created highly competitive leasing conditions.
  • 12. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > With an average vacancy rate of 7.6% in the 15 most expensive tech submarkets, tech companies in need of those locations must be willing to pay.
  • 13. MOST EXPENSIVE IN-DEMAND SUBMARKETS < 2 0 1 5 > Market Submarket Average asking rent (Q3 2015) 1. Silicon Valley Downtown Palo Alto $98.68 2. Silicon Valley Downtown Mountain View $87.53 3. San Francisco Mission Bay/China Basin $81.50 4. New York Hudson Square $81.50 5. New York SoHo $79.80 6. New York Gramercy Park $76.58 7. San Francisco Peninsula Menlo Park* $73.44 8. San Francisco South Financial District $68.61 9. San Francisco North Financial District $68.53 10. Boston East Cambridge $67.21 11. San Francisco South of Market $66.07 12. Silicon Valley Cupertino $65.52 13. San Francisco Peninsula Redwood City $63.06 14. New York Greenwich Village $61.49 15. Los Angeles Santa Monica $59.75 TOP 15 *Excludes Sand Hill Road
  • 14. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > Does concentration of brand-name headquarter location present potential risk to the market or does it simply affirm its place as the epicenter of the technology industry?
  • 15. NASDAQ COMPOSITE BY MARKET CAP < 2 0 1 5 > Mega $200b + Large $10-$200b Mid $2-$10b Small $300m-$2b Micro $50-$300m Nano <$50m 69 companies 4 companies 154 companies 247 companies Source: NASDAQ
  • 16. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > 83% of the NASDAQ composite lies with just 73 tech companies
  • 17. # OF MEGA AND LARGE CAP TECH HQs < 2 0 1 5 > # of mega and large cap technology HQs Total market cap Silicon Valley 25 $2,151,240,300,303.46 San Francisco Mid-Peninsula 4 $397,150,931,958.84 Chicago 4 $79,506,967,555.90 Boston 3 $89,782,814,898.36 Northern New Jersey 3 $81,165,126,709.76 San Francisco 3 $68,789,917,234.46 New York 3 $42,055,691,881.64 Stamford 2 $208,420,969,436.20 San Diego 2 $144,263,755,709.21 East Bay 2 $26,495,513,492.10 Seattle 1 $366,762,291,334.80 Dallas 1 $51,657,748,144.84 Orange County 1 $23,412,831,364.80 Kansas City 1 $19,105,214,519.04 Milwaukee 1 $15,646,535,660.62 Raleigh-Durham 1 $10,661,251,367.30 International 16 $641,044,818,435.93 All others 643 $895,466,673,458.15 Grand Total 716 $5,312,629,353,465.43 Source: NASDAQ
  • 18. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > 34 technology companies opened new locations across 19 markets, expanding into a combined total of more than 2.1 m.s.f. in markets like Atlanta, Detroit, Orlando and Phoenix.
  • 19. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > The number of unicorns in the industry has nearly tripled.
  • 20. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > The trend of tech growth in secondary markets is beginning to dispel the traditional mentality that startups need to locate to the Bay Area in order to have access to private capital.
  • 21. VENTURE CAPITAL FUNDING ($ IN MILLIONS) < 2 0 1 5 > $5.00 $20.95 $24.65 $26.00 $34.85 $69.01 $101.57 $108.78 $128.29 $140.85 $147.79 $158.97 $173.87 $201.29 $203.29 $209.35 $279.19 $348.32 $377.34 $379.32 $412.17 $434.60 $459.40 $500.97 $686.03 $872.77 $946.20 $2,084.54 $2,159.88 $2,561.03 $5,313.10 $5,438.80 $12,621.65 Orlando Indianapolis Las Vegas Phoenix Miami Baltimore Dallas Minneapolis Suburban MD Raleigh-Durham Portland Pittsburgh, PA New Jersey Boulder Philadelphia Washington, DC San Diego Denver Suburban VA East Bay Chicago Atlanta Austin Orange County Florida (entire state) Utah Seattle San Francisco Peninsula Boston Los Angeles New York (region) Silicon Valley San Francisco $3.90 $17.80 $19.50 $38.50 $39.10 $51.90 $59.20 $77.50 $92.10 $104.10 $109.80 $117.90 $121.20 $141.70 $176.30 $264.40 $321.00 $340.80 $359.10 $372.50 $429.90 $437.50 $457.10 $592.60 $738.10 $862.10 $1,258.30 $1,411.60 $2,699.30 $5,528.50 $7,460.70 Miami Orlando Las Vegas Raleigh-Durham Indianapolis Boulder New Jersey Baltimore Suburban MD Phoenix Minneapolis Portland Pittsburgh, PA Philadelphia Dallas Denver San Diego Florida (entire state) East Bay Suburban VA Orange County Austin Utah Washington, DC Chicago Atlanta Seattle Los Angeles San Francisco Peninsula Boston New York (region) Silicon Valley San Francisco Source: PriceWaterhouseCoopers Q3 2014 – Q2 2015 Q3 2013 – Q2 2014
  • 22. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > The Locator Matrix is a tool for growing startups and established tech firms to determine the best location for continued company expansion.
  • 23. THE JLL LOCATOR MATRIX < 2 0 1 5 > We looked at several factors to quantify the best prospects for tech firms when considering their next office location: STARTUP OPPORTUNITY: ▼LOW TO HIGH ▲ FACTORS include: • Tech economic opportunity, as measured by employment and wage growth • Depth of talent, measured by share of Millennial workforce and education levels • Innovation, measured by patent activity • Startup agglomeration, or thickness of the startup community, and presence of an existing tech cluster or major tech anchor • Access to venture capital COST FACTORS: ▼LOW TO HIGH ▲ FACTORS include: • Average cost of office real estate • Average cost of housing • Average tech wage to measure cost of talent
  • 24. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > The results of our model divide the markets into four different quadrants, making it clear which markets present the best opportunity for growth based on the cost and startup momentum.
  • 25. THE JLL LOCATOR MATRIX < 2 0 1 5 > Atlanta Austin Baltimore Boston Boulder Charlotte Chicago Dallas Denver Detroit Indianapolis Las Vegas Los Angeles Miami Minneapolis-St.Paul Nashville New Jersey New York City -Brooklyn Northern Virginia Oakland- East Bay Orange County Orlando Philadelphia Phoenix Pittsburgh Portland Raleigh Durham Richmond Virginia Salt Lake City San Diego San Francisco Seattle-Bellevue San Francisco Peninsula Silicon Valley Suburban Maryland Washington, DC Houston Low startup opportunity Low cost High cost High startup opportunity ▼Low startup opportunity, high cost ▼ ▲High startup opportunity, low cost ▲ ▲High startup opportunity, high cost ▲ ▼Low startup opportunity, low cost ▼ Explore the interactive version: us.jll.com/top-tech-cities
  • 26. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > The Market Score is a tool for real estate investors to determine momentum and potential investment opportunity in a particular market with tech in mind. T THE MARKET SCORE L
  • 27. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > Our ranking model revealed that San Francisco provides real estate investors the best mix of favorable attributes for those already invested in a tech market or targeting tech markets for acquisition opportunities.
  • 28. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > As the traditional tech markets like San Francisco and New York become increasingly unaffordable for younger firms, markets like Denver, Boulder, Nashville and Salt Lake City are poised to capture the next wave of tech demand.
  • 29. JLL TECHNOLOGY OFFICE OUTLOOK < 2 0 1 5 > As for the bottom five markets in this year’s ranking, the biggest surprise may be the San Francisco Peninsula’s position toward the bottom.
  • 30. THE JLL MARKET SCORE < 2 0 1 5 > San Francisco 93.4 Washington, DC 89.4 New York City 81.9 Denver 79.8 Chicago 79.2 Boulder 79.0 Nashville 78.8 Seattle-Bellevue 78.3 Salt Lake City 77.3 Northern Virginia 75.7 Oakland-East Bay 75.1 Austin 75.0 Atlanta 74.6 Las Vegas 73.9 Raleigh-Durham 73.4 Boston 73.1 Portland 72.1 San Diego 71.9 Silicon Valley 71.8 Los Angeles 71.8 Orlando 71.3 Dallas 71.2 Minneapolis 70.5 Suburban Maryland 70.3 Orange County 68.9 Richmond 68.4 Pittsburgh 68.2 Houston 67.2 Philadelphia 66.8 Miami 66.5 New Jersey 66.0 Indianapolis 65.4 Phoenix 64.6 Charlotte 63.6 San Francisco Peninsula 60.6 Detroit 60.2 Baltimore 60.0
  • 32. Technology Office Outlook United States 2015 © Copyright 2015 Jones Lang LaSalle CONTACTS: 1. Amber Schiada Vice President, Director of Research Northern California & Rocky Mountain Region +1 415 395 4924 amber.schiada@am.jll.com 2. Julia Georgules Vice President, Director of U.S. Office Research Americas Research +1 415 354 6908 julia.georgules@am.jll.com FOR MORE INFO ON THE: <TECHNOLOGY OFFICE OUTOOK> REACH OUT TO: OR VISIT: us.jll.com/tech-outlook
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