AWS captured about 30% of the IaaS and PaaS market by 2014 through continuous innovation and low pricing. However, in 2014 major tech companies like Microsoft, Google, and IBM declared war on AWS by dedicating massive resources to cloud services. The document outlines four scenarios that could define victory for AWS or its competitors: 1) all companies continue growing at 2014 rates, 2) new market borders are drawn after 3 years, 3) Amazon runs out of supply, 4) AWS defends its territory while others slow growth. The outcome of this "war of attrition" between cloud providers remains uncertain.