We Are Social’s Post

It’s here! #Digital2024 has landed, with 550+ pages of digital, social, mobile and ecommerce data and trends - and a major milestone for social media users. Here are some of the highlights: ⭐️ There are now more than 5 billion social media user identities  - equivalent to 62% of the world’s population. 📱Social media users spend an average of 2 hours and 23 minutes a day on social platforms. 🥇 Instagram is now the world’s ‘favourite’ social platform, taking the crown from last year’s winner, WhatsApp. 👀TikTok’s most popular hashtag (#fyp) has over 55.5 TRILLION views ⌚TikTok tops the ‘time spent’ charts with an incredible 34 hours per month on average spent in its Android app - that’s more than an hour per day. ⬆️ Average daily time online has risen by 3 minutes over the past twelve months to 6 hours 40 minutes. 🤑 Facebook grew its global ad reach by more than 200 million over the past 12 months, delivering year-on-year growth of 10.5%. There’s a lot more to uncover in the report and the in-depth analysis - check out this, and the full report, now. #Digital2023 #GlobalDigitalReport #SocialMedia #socialplatforms #data #digital #socialtrends #ecommerce #mobile #socialmediastats #WeAreSocial

#ThursdayThoughts Reddit reports potential global ad reach of 233 million, which equates to 4.3 percent of the world’s total internet user base. For more data like this, check out our full Digital 2024 report  - link in comments 🔗

Certified Genius ✅🧠 Brooklyn Peltz-Beckham takes on NYC in the latest work from our Amsterdam and Narrative teams for Booking.com.

New work alert!! The Samsung Galaxy S24 Ultra is a powerhouse when it comes to camera and AI features, and we wanted to showcase its potential in a setting where photography is notoriously challenging. So we turned a pop superstar’s live tour into the ultimate product demonstration. We mobilised an army of influencers in three different cities to film three live performances on Tate McRae’s tour. Each influencer shared content to their own channels that we then collated into the first crowd-sourced music video for Tate’s song ‘Think Later’. Check out the music video: #NewWork #InfluencerMarketing #Advertising

🏳️🌈 Breaking Boundaries: Queer Representation in Modern Media – a thoughtfully curated collection of films, TV series, and documentaries, handpicked by our US team at We Are Social + Narrative, to honor and celebrate the diverse voices and stories within the LGBTQIA+ community. 🎬✨ Enjoy and #HappyPride!

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes: 🙋♀️ TikTok introduces new AI avatars and translation tools 💚 Instagram launches “Close Friends on Live” 📲 TikTok adds new UGC options to its ‘Out of Phone’ ads Read more: https://lnkd.in/gHsx8P5S

Un invito a seguire l’istinto, l’impulso, le sensazioni di pancia, a cedere ai pensieri intrusivi: la nostra nuova campagna per #Lemonsoda è un inno alla leggerezza per dare un twist all’estate, un Lemonsoda Twist. Nel TVC, on air dal 9 giugno, prima e sulle property social del brand poi, il nostro messaggio prende vita in tre differenti situazioni, in cui i protagonisti scelgono di non pensarci troppo, e viene enfatizzato dalla colonna sonora che suona “Nessuno mi può giudicare”, dell’iconica Caterina Caselli.