It’s here! #Digital2024 has landed, with 550+ pages of digital, social, mobile and ecommerce data and trends - and a major milestone for social media users. Here are some of the highlights: ⭐️ There are now more than 5 billion social media user identities - equivalent to 62% of the world’s population. 📱Social media users spend an average of 2 hours and 23 minutes a day on social platforms. 🥇 Instagram is now the world’s ‘favourite’ social platform, taking the crown from last year’s winner, WhatsApp. 👀TikTok’s most popular hashtag (#fyp) has over 55.5 TRILLION views ⌚TikTok tops the ‘time spent’ charts with an incredible 34 hours per month on average spent in its Android app - that’s more than an hour per day. ⬆️ Average daily time online has risen by 3 minutes over the past twelve months to 6 hours 40 minutes. 🤑 Facebook grew its global ad reach by more than 200 million over the past 12 months, delivering year-on-year growth of 10.5%. There’s a lot more to uncover in the report and the in-depth analysis - check out this, and the full report, now. #Digital2023 #GlobalDigitalReport #SocialMedia #socialplatforms #data #digital #socialtrends #ecommerce #mobile #socialmediastats #WeAreSocial
We Are Social
5mo
Thanks to Kepios & Simon Kemp, as well as our partners Meltwater and the invaluable data from GWI, Statista, data.ai, Semrush, GSMA Intelligence, Similarweb, Ookla, Skai, Locowise, Socialinsider and PPRO for making this report possible. 💡
‘There are now more than 5 billion social media user identities - equivalent to 62% of the world’s population.’ 💫 that’s incredible!
Similarweb
5mo
Thank you for sharing!
PPRO
5mo
Thank you for including our data insights Simon Kemp We Are Social!
Thanks for sharing - very helpful.
Alice Beaden
5mo
👏🏻👏🏻
Socialinsider
5mo
🙏
Mathilde Bossut
1mo
Merci pour le partage 😊
Exciting insights into the digital world!