New work alert!! The Samsung Galaxy S24 Ultra is a powerhouse when it comes to camera and AI features, and we wanted to showcase its potential in a setting where photography is notoriously challenging. So we turned a pop superstar’s live tour into the ultimate product demonstration. We mobilised an army of influencers in three different cities to film three live performances on Tate McRae’s tour. Each influencer shared content to their own channels that we then collated into the first crowd-sourced music video for Tate’s song ‘Think Later’. Check out the music video: #NewWork #InfluencerMarketing #Advertising
Love that concept! An awesome way to showcase the product's capabilities but make it enjoyable/organic content.
This is so good! What a refreshing way to leverage creator content — feels so aligned to Tate’s personal vibe.
Great service!
Founder & Managing Director of Lorg Media
4dLoving this idea and approach on so many levels, genius.