Archive of all promotional features
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Promotional FeatureCold brew coffee 101: everything you need to know
While the iced coffee category has been performing well in the UK market, it is cold brew coffee that is really stealing the limelight. Discover why it is becoming so popular with consumers and how retailers and brand owners can benefit.
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Promotional FeatureTaste elevated: premium tomato category growth
Robust growth in the canned and ambient tomato category is being driven by price inflation and consumers trading up. Read Mutti’s in-depth review of the sector and how retailers can capitalise.
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Promotional FeatureHow creative automation can change the future and scale of retail marketing
For retail marketing teams, the pressure is on to create content that resonates across multiple channels – and the task is huge. Discover how creative automation can transform and streamline the process, optimising content creation and performance.
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Promotional FeatureWhy innovations in low-sodium foods are still in their infancy despite a centuries-old journey
Educating consumers on the health benefits of reduced sodium intake while delivering on flavour expectations is paramount in shaping future culinary landscapes. MicroSalt Inc traces the journey that has led to this point and discusses why it is so important.
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Promotional FeatureHow artifical intelligence can transform food distribution
Discover how AI is revolutionising food distribution, boosting efficiency and competitiveness in the industry. Dive into the Crowbond story!
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Promotional FeatureInterest from consumers in responsibly sourced seafood is growing
With consumers’ tastes and shopping habits evolving and sustainable sourcing, health and nutrition being crucial to their decision-making, find out how seafood meets these credentials – and how UK retailers can capitalise.
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Promotional FeatureHow ingredients can boost brand sustainability
Pressure is growing on F&B producers to meet sustainability targets in both their own businesses and wider supply chains. Discover how choosing the right functional ingredients supplier can help to boost these environmental credentials.
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Promotional FeatureWhy reformulation to reduce sodium is needed - and why it just got easier
Sodium is widely used in food manufacture to enhance flavour, but overconsumption can carry severe health risks, and replacements to date have come with their own problems. So, how can suppliers reformulate to reduce sodium while retaining the flavours consumers love?
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Promotional FeatureHow Wales is meeting the challenges of a sustainable future
With a need for food and drink businesses across the UK to demonstrate sustainability practices, Wales is showing why B Corp certification has become key in its bid to be one of the most sustainably responsible supply chains in the world.
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Promotional FeatureEnhance both consumer health and retail returns: the value of natural mineral water
As consumers increasingly understand the impact of what they drink and eat on their health & wellbeing, they are looking for solutions. Bottled water offers retailers a customer solution and the opportunity to premiumise the category, with a subsequent boost to their returns.
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Promotional FeatureAchieving greater sustainability in coffee
With around 98m cups of coffee consumed in the UK every day, the pressure is on for the category to improve its sustainability credentials – and one clear way forward is through packaging refill and reuse.
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Promotional FeatureWhy UK consumers are seeking quality chicken
With British shoppers seeking reassurance on the production transparency and provenance of their food, poultry suppliers are having to satisfy these high expectations. And Poland’s poultry industry believes it has a strong card to play.
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Promotional FeatureHow solar can make supermarkets more sustainable
With the rising impact of environmental and economic issues for supermarkets, find out how rooftop solar panels can enhance their sustainable footprint and win kudos with consumers.
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Promotional FeatureHow provenance and quality are influencing food and drink purchase decisions
With British consumers increasingly seeking reassurance and transparency on the origins and production of their food and drink, a study in Wales has highlighted how important this has become – and how it translates back down the chain to the country’s producers.
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Promotional FeatureWhy education is key to tackling the oral health crisis of the nation
With NHS dentistry in the UK facing unprecedented levels of pressure, how can retailers help close the knowledge gap when it comes to shoppers’ oral health? We hear from Haleon on a new project in Tesco stores with this question in mind.
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Promotional FeatureHow to elevate your checkout experience
In an era where self-checkout is the retail norm, discover the keys to meeting shopper needs and creating a frictionless retail experience.
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Promotional FeatureHow brands can meet the call for sustainable packaging
With more manufacturers looking into innovation that will protect the environment, discover how brands can transform their approach with packaging solutions without losing their decorative touch.
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Promotional FeatureBeer: how to maintain long-term success amid the increasing competition
Although the beer category is continuing to flourish in the wake of the pandemic, brands still need to maintain diverse strategies to meet evolving consumer needs and ensure ongoing success. Find out more about how they can brew up a winning strategy.
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Promotional FeatureWhy net revenue management holds the secret to sustainable CPG growth
Revenue growth for consumer-packaged goods is not simply about building value and volume sales. Find out why effective net revenue management is vital to healthy CPG performance.
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Promotional FeatureWhy mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.