The document summarizes the top 10 most trusted Indian brands in 2009 according to a survey conducted by Brand Equity and Nielsen. Nokia ranked as the most trusted brand, followed by Colgate, Lux, Lifebuoy, Dettol, Horlicks, Tata Salt, Pepsodent, Britannia, and Reliance Mobile. The document provides details about each brand such as advertising agency, company information, and brief descriptions of each brand. Executives from some of the top brands like Nokia, HUL, and GSK also shared thoughts on building trust in brands.
Dabur is a 134-year-old FMCG company headquartered in India. It has a wide range of Ayurvedic and personal care products. Dabur has a revenue of Rs. 7,800 crores annually and a market capitalization of Rs. 46,600 crores, making it one of the largest FMCG companies in India. It has over 260 products across categories such as health supplements, home care, foods, and personal care. Dabur follows a strategy of competitive pricing for mass products while targeting premium segments with specialized products.
Dabur is an Indian consumer goods company founded in 1884 that offers around 250 ayurvedic and FMCG products. It is ranked 7th in India's FMCG sector with a revenue of over 7,680 crores and market capitalization of 48,800 crores. The company's CEO, Sunil Duggal, launched two new products - Ratnaprash and Hridyasava - at the 8th World Ayurveda Congress in an effort to compete with the growing market share of Patanjali Ayurveda. Dabur utilizes product customization, a dedicated R&D team, and tools like SAP to manage its product portfolio through various stages of the common product
Dabur India Limited is a 120-year old Indian FMCG company with a turnover of over Rs. 2,233 crores. It operates through three subsidiaries across healthcare, personal care, home care, and foods segments. The company is family owned but professionally managed. It maintains a strong brand equity through strategic interventions to adapt to business environments over the years.
Dabur is India's largest Ayurvedic medicine manufacturer founded in 1884 in Kolkata by Dr. SK Burman. It has emerged as a true Indian transnational company with a portfolio of over 250 herbal/Ayurvedic products sold in over 60 countries. Dabur is now India's fifth largest FMCG company operating in key categories like health care, oral care, hair care, skin care, home care, and foods. It has a wide distribution network of over 3.4 million retail outlets and flagship brands like Dabur Honey, Dabur Vatika, Dabur Hajmola, and Dabur Real with distinct identities in their categories.
Dabur ppt on Organisation, marketing mix, strategyParas Vohra
This document provides an overview of Dabur, an Indian FMCG company. It discusses Dabur's vision, mission, organizational structure, supply chain, appraisal process, marketing mix, and corporate strategy. Some key points:
- Dabur is India's 4th largest FMCG company with a presence in healthcare, personal care, and food products across over 50 countries.
- Its organizational structure consists of 3 strategic business units and aims for a flatter, more efficient structure.
- Dabur's corporate strategy focuses on vertical integration, diversification, and horizontal integration through acquisitions and expansion into new markets and categories over its 100+ year history.
Dabur India Ltd is India's leading FMCG company with revenues of about US$750 million annually. Dabur Chyawanprash enjoys a market share of 61% in the chyawanprash category. The report analyzes the marketing strategies and mix of Dabur Chyawanprash, focusing on how Dabur pioneered the branded chyawanprash category in the 1950s and has invested heavily in product development, clinical studies, and consumer awareness since. Various recommendations are provided based on analyses like BCG matrix, Ansoff's product grid, and SWOT analysis.
The document discusses Dabur India Limited, a leading FMCG company in India. It provides an overview of Dabur's business portfolio, leadership, vision, strategic business units and brands. It also summarizes Dabur's key milestones, sustainability initiatives, IT projects and discusses the importance of market research for the company.
Dabur India Limited is India's leading FMCG company that was founded in 1884. It has grown to have a turnover of Rs. 7,073 crore in FY 2013-14. The company's vision is dedicated to the health and well-being of every household. It has a strong presence in India with over 5000 distributors and 2.8 million retail outlets, and also operates in over 60 countries worldwide with key international markets being Africa, the Middle East, and Asia. The presentation provides an overview of Dabur's business units, product categories, market share, sales performance and recommendations for future growth.
Dabur is a 134-year-old FMCG company headquartered in India. It has a wide range of Ayurvedic and personal care products. Dabur has a revenue of Rs. 7,800 crores annually and a market capitalization of Rs. 46,600 crores, making it one of the largest FMCG companies in India. It has over 260 products across categories such as health supplements, home care, foods, and personal care. Dabur follows a strategy of competitive pricing for mass products while targeting premium segments with specialized products.
Dabur is an Indian consumer goods company founded in 1884 that offers around 250 ayurvedic and FMCG products. It is ranked 7th in India's FMCG sector with a revenue of over 7,680 crores and market capitalization of 48,800 crores. The company's CEO, Sunil Duggal, launched two new products - Ratnaprash and Hridyasava - at the 8th World Ayurveda Congress in an effort to compete with the growing market share of Patanjali Ayurveda. Dabur utilizes product customization, a dedicated R&D team, and tools like SAP to manage its product portfolio through various stages of the common product
Dabur India Limited is a 120-year old Indian FMCG company with a turnover of over Rs. 2,233 crores. It operates through three subsidiaries across healthcare, personal care, home care, and foods segments. The company is family owned but professionally managed. It maintains a strong brand equity through strategic interventions to adapt to business environments over the years.
Dabur is India's largest Ayurvedic medicine manufacturer founded in 1884 in Kolkata by Dr. SK Burman. It has emerged as a true Indian transnational company with a portfolio of over 250 herbal/Ayurvedic products sold in over 60 countries. Dabur is now India's fifth largest FMCG company operating in key categories like health care, oral care, hair care, skin care, home care, and foods. It has a wide distribution network of over 3.4 million retail outlets and flagship brands like Dabur Honey, Dabur Vatika, Dabur Hajmola, and Dabur Real with distinct identities in their categories.
Dabur ppt on Organisation, marketing mix, strategyParas Vohra
This document provides an overview of Dabur, an Indian FMCG company. It discusses Dabur's vision, mission, organizational structure, supply chain, appraisal process, marketing mix, and corporate strategy. Some key points:
- Dabur is India's 4th largest FMCG company with a presence in healthcare, personal care, and food products across over 50 countries.
- Its organizational structure consists of 3 strategic business units and aims for a flatter, more efficient structure.
- Dabur's corporate strategy focuses on vertical integration, diversification, and horizontal integration through acquisitions and expansion into new markets and categories over its 100+ year history.
Dabur India Ltd is India's leading FMCG company with revenues of about US$750 million annually. Dabur Chyawanprash enjoys a market share of 61% in the chyawanprash category. The report analyzes the marketing strategies and mix of Dabur Chyawanprash, focusing on how Dabur pioneered the branded chyawanprash category in the 1950s and has invested heavily in product development, clinical studies, and consumer awareness since. Various recommendations are provided based on analyses like BCG matrix, Ansoff's product grid, and SWOT analysis.
The document discusses Dabur India Limited, a leading FMCG company in India. It provides an overview of Dabur's business portfolio, leadership, vision, strategic business units and brands. It also summarizes Dabur's key milestones, sustainability initiatives, IT projects and discusses the importance of market research for the company.
Dabur India Limited is India's leading FMCG company that was founded in 1884. It has grown to have a turnover of Rs. 7,073 crore in FY 2013-14. The company's vision is dedicated to the health and well-being of every household. It has a strong presence in India with over 5000 distributors and 2.8 million retail outlets, and also operates in over 60 countries worldwide with key international markets being Africa, the Middle East, and Asia. The presentation provides an overview of Dabur's business units, product categories, market share, sales performance and recommendations for future growth.
Dabur is a 125-year-old Indian consumer goods company and one of the largest in India. It has a wide product portfolio across FMCG, healthcare, and ayurvedic products. Dabur has a strong brand portfolio and distribution network within India and a growing international presence. It faces competition from other large Indian consumer goods companies and manages various environmental, economic, and technological factors that impact its business.
Dabur is a leading FMCG company in India with over 100 years of history. It has strategic business units in healthcare, personal care, and food products. Dabur markets products in over 60 countries and is one of the largest producers of herbal digestives in India. It has five flagship brands with distinct identities in hair care, skin care, oral care, home care, and foods. Dabur's food products focus on providing high nutrition and strengthening immunity. The company aims to fulfill consumer needs better than competitors through superior understanding of consumers. Key competitors include Patanjali, Himalaya, Zandu, and local manufacturers for direct competitors, and Revital, Yakult, and energy/
Dabur India Case Study 2014 By Subin KannanSubin Snk
Mba Degree University
Dabur india
Case study
Alternatives
Suggestion
Conclusion
Managerial Economics
Business Environment
indian University
Calicut university
Research
First Prize
School Of Management Studies
In this project i have done a business analysis of India's well renowned company naming Dabur. now first of all i have given basic info, of company then applied PESTEL analysis, life cycle analysis of one product, marketing mix strategy, company's KPI and CSF, porter five forces and finally conclusion.
Dabur India Limited is India's leading FMCG company with over 100 years of history. It has two major business units: Consumer Care and Consumer Health. Dabur follows a strategy of focusing on its core brands, being professionally managed, providing innovative yet natural products, and building its platform as a global Ayurvedic leader. A key achievement was entering a joint venture with Agrolimen of Spain in 1992 to manufacture confectionary in India. Dabur continues its strategic focus on expansion, acquisition, and innovation across global markets and product segments.
Dabur India is the 4th largest FMCG company in India with over 130 years of history. It has strategic business units in healthcare, personal care, and food products with a turnover of INR 7,800 crore in 2014-15. Dabur markets its ayurvedic and herbal products in over 100 countries and is the leader in herbal digestives with 90% market share. Its product portfolio includes hair care, oral care, skin care, foods, ayurvedic health products, and pharmaceuticals. Dabur continues to innovate, expand into new categories and markets, and faces competition from other FMCG and medical companies.
Dabur is one of India's leading FMCG companies known for its Ayurvedic and natural products portfolio. It has five flagship brands with distinct identities covering healthcare, personal care, and beverages. Dabur was established in 1884 and has grown over the decades through new product launches, acquisitions, and repositioning itself as an FMCG company in 2004. It uses an expansion, acquisition, innovation, and regional branding strategy. Hajmola is one of Dabur's major brands and digestive product with over 60% market share that is promoted through integrated strategies targeting rural consumers. Porter's five forces analysis indicates threats from substitutes but lower risks of new competition or supplier power given Dab
Dabur is a leading consumer goods company in India that is looking to strategically expand its product portfolio and global presence. In Nigeria, Dabur has traditionally focused on oral care, skin care, hair care, health care, and home care products. However, to be successful in Nigeria, Dabur will need to adapt its strategy to local consumer markets and avoid over-standardization. It is recommended that Dabur focus on oral care, health care, and home care in Nigeria, leveraging its herbal platform to develop new product categories tailored to local needs and consumer preferences.
Dabur repositioned itself as an FMCG company to target young consumers in India. It modernized its old brand equity and streamlined operations. It diversified its portfolio across consumer care, health care, and food. Dabur introduced five power brands with different positioning and price points. It also focused on growing its market share in South India, which contributed only 7% previously, through customized promotions, packaging, and product launches. Dabur also expanded internationally and implemented an ERP system to improve operations.
Dabur is the 4th largest FMCG company in India with over 100 years of history. It has strategic business units in healthcare, personal care, and food products. The document discusses Dabur's brand portfolio, brand equity analysis, reasons for restructuring, branding strategy, SWOT analysis, and marketing mix. It provides details of Dabur's product offerings, growth over the decades, repositioning from an ayurvedic to herbal specialist company, key brand strategy, and goals to double revenue by 2010.
This document summarizes Dabur India Limited, a leading FMCG company in India. It discusses Dabur's origins in 1884 as a health care products manufacturer. Over time, Dabur expanded its Ayurvedic products and research laboratories. By 2000, Dabur achieved a turnover of Rs. 1000 crores and established market leadership in India. The document also outlines Dabur's major product categories including health care, oral care, foods, hair care and skin care. It positions Dabur as one of the leading FMCG companies in India with a presence in over 60 overseas countries.
advertising an effective promotional tool for marketing new product Rupesh Gangwar
This document is a summer training project report submitted by Mr. Rupesh Chandra to fulfill requirements for an MBA degree. The report focuses on the distribution channel relationship and sales promotion tools of Dabur Foods. It includes an introduction to Dabur India Limited, which is one of India's leading consumer goods companies with interests in healthcare, personal care, and food products. It also provides information on Dabur's objectives, leadership, research foundation, timeline of achievements, product categories, and research methodology used in the study.
The document summarizes information about Dabur Ltd., an Indian consumer goods company founded in 1884 by Dr. S.K. Burman to produce Ayurvedic medicines. It discusses Dabur's vision, products, acquisitions, market share, financial performance and CSR initiatives like projects to improve access to water and sanitation for women and girls. Dabur has a presence across India and international markets and maintains high credit ratings due to its leadership in the consumer products industry.
This document summarizes Dabur's sales management practices in Pakistan. It outlines Dabur's product lines, vision, sales channels, processes, and strategies. Key points include Dabur's 7 step sales process, compensation structure for sales teams, focus on training and development, and recruitment emphasizing traits like ethics and persistence. It concludes with recommendations like increasing product SKUs in small stores and promoting through malls and social media campaigns.
The document discusses consumer perception of Dabur products like honey. It provides an analysis of data collected from a survey of 100 consumers on their motivations for and satisfaction with Dabur honey. Key findings include: 1) Major motivations were brand name, product information from TV, and reasonable price. 2) Consumers were highly satisfied with quality, availability, and packaging. 3) While price was important, quality was the top driver of satisfaction. The data provides insights into how Dabur can increase market potential among consumers.
This document is a project report submitted by Anil Kumar for his MBA degree. The report focuses on studying the sales promotion tools used by Dabur Foods. It includes an acknowledgement, preface, table of contents, and executive summary outlining Dabur's history, products, research methodology used in the study, and analysis and interpretation of findings. The report was conducted under the guidance of Mr. Nikhil Srivastava.
Dabur undertook various growth strategies as part of its repositioning to achieve its target of Rs 200 billion in sales by 2006. This would require annual growth of 15-20%. Key strategies included competitive pricing and introducing smaller packs to increase accessibility. Products were divided into 5 power brands to target different age groups. New products and flavors were launched regularly. Geographic reach was expanded domestically and internationally. Promotional campaigns featuring celebrities helped increase brand awareness. These coordinated strategies across different elements helped Dabur achieve its ambitious sales targets.
Patanjali Ayurved Limited is an Indian consumer goods company established in 2006 that manufactures Ayurvedic and herbal products. It has 3 manufacturing units in Haridwar and is a public limited company led by a board of directors chaired by Acharya Balkrishna, who owns 93% of the company. The company aims to connect rural communities with healthcare products while pursuing profit and nation building. It strives to provide only natural and herbal products without negative side effects.
The document provides an overview of Dabur India Ltd, a leading FMCG company in India. It discusses Dabur's product offerings, brand equity, reasons for restructuring, branding strategy, SWOT analysis, and marketing mix. Some key points include: Dabur has a portfolio of healthcare, personal care, and food products marketed in over 50 countries. It restructured in 2004 to focus on five power brands and target new customers. Its branding strategy shifted from an umbrella approach to emphasizing key brands. Dabur analyses its strengths, weaknesses, opportunities and threats and aims to double revenue by 2010 through new markets and products.
Este proyecto busca realizar retratos que reflejen las seis emociones básicas de personas de diferentes culturas para comprobar si los gestos asociados a cada emoción son universales. Los estudiantes aprenderán técnicas fotográficas y de iluminación para tomar los retratos y luego etiquetarán las fotos del otro país para ver si identifican las emociones de la misma manera. El resultado será un álbum digital y un blog que muestren los hallazgos sobre la universalidad de los gestos emocionales entre culturas.
Dabur is a 125-year-old Indian consumer goods company and one of the largest in India. It has a wide product portfolio across FMCG, healthcare, and ayurvedic products. Dabur has a strong brand portfolio and distribution network within India and a growing international presence. It faces competition from other large Indian consumer goods companies and manages various environmental, economic, and technological factors that impact its business.
Dabur is a leading FMCG company in India with over 100 years of history. It has strategic business units in healthcare, personal care, and food products. Dabur markets products in over 60 countries and is one of the largest producers of herbal digestives in India. It has five flagship brands with distinct identities in hair care, skin care, oral care, home care, and foods. Dabur's food products focus on providing high nutrition and strengthening immunity. The company aims to fulfill consumer needs better than competitors through superior understanding of consumers. Key competitors include Patanjali, Himalaya, Zandu, and local manufacturers for direct competitors, and Revital, Yakult, and energy/
Dabur India Case Study 2014 By Subin KannanSubin Snk
Mba Degree University
Dabur india
Case study
Alternatives
Suggestion
Conclusion
Managerial Economics
Business Environment
indian University
Calicut university
Research
First Prize
School Of Management Studies
In this project i have done a business analysis of India's well renowned company naming Dabur. now first of all i have given basic info, of company then applied PESTEL analysis, life cycle analysis of one product, marketing mix strategy, company's KPI and CSF, porter five forces and finally conclusion.
Dabur India Limited is India's leading FMCG company with over 100 years of history. It has two major business units: Consumer Care and Consumer Health. Dabur follows a strategy of focusing on its core brands, being professionally managed, providing innovative yet natural products, and building its platform as a global Ayurvedic leader. A key achievement was entering a joint venture with Agrolimen of Spain in 1992 to manufacture confectionary in India. Dabur continues its strategic focus on expansion, acquisition, and innovation across global markets and product segments.
Dabur India is the 4th largest FMCG company in India with over 130 years of history. It has strategic business units in healthcare, personal care, and food products with a turnover of INR 7,800 crore in 2014-15. Dabur markets its ayurvedic and herbal products in over 100 countries and is the leader in herbal digestives with 90% market share. Its product portfolio includes hair care, oral care, skin care, foods, ayurvedic health products, and pharmaceuticals. Dabur continues to innovate, expand into new categories and markets, and faces competition from other FMCG and medical companies.
Dabur is one of India's leading FMCG companies known for its Ayurvedic and natural products portfolio. It has five flagship brands with distinct identities covering healthcare, personal care, and beverages. Dabur was established in 1884 and has grown over the decades through new product launches, acquisitions, and repositioning itself as an FMCG company in 2004. It uses an expansion, acquisition, innovation, and regional branding strategy. Hajmola is one of Dabur's major brands and digestive product with over 60% market share that is promoted through integrated strategies targeting rural consumers. Porter's five forces analysis indicates threats from substitutes but lower risks of new competition or supplier power given Dab
Dabur is a leading consumer goods company in India that is looking to strategically expand its product portfolio and global presence. In Nigeria, Dabur has traditionally focused on oral care, skin care, hair care, health care, and home care products. However, to be successful in Nigeria, Dabur will need to adapt its strategy to local consumer markets and avoid over-standardization. It is recommended that Dabur focus on oral care, health care, and home care in Nigeria, leveraging its herbal platform to develop new product categories tailored to local needs and consumer preferences.
Dabur repositioned itself as an FMCG company to target young consumers in India. It modernized its old brand equity and streamlined operations. It diversified its portfolio across consumer care, health care, and food. Dabur introduced five power brands with different positioning and price points. It also focused on growing its market share in South India, which contributed only 7% previously, through customized promotions, packaging, and product launches. Dabur also expanded internationally and implemented an ERP system to improve operations.
Dabur is the 4th largest FMCG company in India with over 100 years of history. It has strategic business units in healthcare, personal care, and food products. The document discusses Dabur's brand portfolio, brand equity analysis, reasons for restructuring, branding strategy, SWOT analysis, and marketing mix. It provides details of Dabur's product offerings, growth over the decades, repositioning from an ayurvedic to herbal specialist company, key brand strategy, and goals to double revenue by 2010.
This document summarizes Dabur India Limited, a leading FMCG company in India. It discusses Dabur's origins in 1884 as a health care products manufacturer. Over time, Dabur expanded its Ayurvedic products and research laboratories. By 2000, Dabur achieved a turnover of Rs. 1000 crores and established market leadership in India. The document also outlines Dabur's major product categories including health care, oral care, foods, hair care and skin care. It positions Dabur as one of the leading FMCG companies in India with a presence in over 60 overseas countries.
advertising an effective promotional tool for marketing new product Rupesh Gangwar
This document is a summer training project report submitted by Mr. Rupesh Chandra to fulfill requirements for an MBA degree. The report focuses on the distribution channel relationship and sales promotion tools of Dabur Foods. It includes an introduction to Dabur India Limited, which is one of India's leading consumer goods companies with interests in healthcare, personal care, and food products. It also provides information on Dabur's objectives, leadership, research foundation, timeline of achievements, product categories, and research methodology used in the study.
The document summarizes information about Dabur Ltd., an Indian consumer goods company founded in 1884 by Dr. S.K. Burman to produce Ayurvedic medicines. It discusses Dabur's vision, products, acquisitions, market share, financial performance and CSR initiatives like projects to improve access to water and sanitation for women and girls. Dabur has a presence across India and international markets and maintains high credit ratings due to its leadership in the consumer products industry.
This document summarizes Dabur's sales management practices in Pakistan. It outlines Dabur's product lines, vision, sales channels, processes, and strategies. Key points include Dabur's 7 step sales process, compensation structure for sales teams, focus on training and development, and recruitment emphasizing traits like ethics and persistence. It concludes with recommendations like increasing product SKUs in small stores and promoting through malls and social media campaigns.
The document discusses consumer perception of Dabur products like honey. It provides an analysis of data collected from a survey of 100 consumers on their motivations for and satisfaction with Dabur honey. Key findings include: 1) Major motivations were brand name, product information from TV, and reasonable price. 2) Consumers were highly satisfied with quality, availability, and packaging. 3) While price was important, quality was the top driver of satisfaction. The data provides insights into how Dabur can increase market potential among consumers.
This document is a project report submitted by Anil Kumar for his MBA degree. The report focuses on studying the sales promotion tools used by Dabur Foods. It includes an acknowledgement, preface, table of contents, and executive summary outlining Dabur's history, products, research methodology used in the study, and analysis and interpretation of findings. The report was conducted under the guidance of Mr. Nikhil Srivastava.
Dabur undertook various growth strategies as part of its repositioning to achieve its target of Rs 200 billion in sales by 2006. This would require annual growth of 15-20%. Key strategies included competitive pricing and introducing smaller packs to increase accessibility. Products were divided into 5 power brands to target different age groups. New products and flavors were launched regularly. Geographic reach was expanded domestically and internationally. Promotional campaigns featuring celebrities helped increase brand awareness. These coordinated strategies across different elements helped Dabur achieve its ambitious sales targets.
Patanjali Ayurved Limited is an Indian consumer goods company established in 2006 that manufactures Ayurvedic and herbal products. It has 3 manufacturing units in Haridwar and is a public limited company led by a board of directors chaired by Acharya Balkrishna, who owns 93% of the company. The company aims to connect rural communities with healthcare products while pursuing profit and nation building. It strives to provide only natural and herbal products without negative side effects.
The document provides an overview of Dabur India Ltd, a leading FMCG company in India. It discusses Dabur's product offerings, brand equity, reasons for restructuring, branding strategy, SWOT analysis, and marketing mix. Some key points include: Dabur has a portfolio of healthcare, personal care, and food products marketed in over 50 countries. It restructured in 2004 to focus on five power brands and target new customers. Its branding strategy shifted from an umbrella approach to emphasizing key brands. Dabur analyses its strengths, weaknesses, opportunities and threats and aims to double revenue by 2010 through new markets and products.
Este proyecto busca realizar retratos que reflejen las seis emociones básicas de personas de diferentes culturas para comprobar si los gestos asociados a cada emoción son universales. Los estudiantes aprenderán técnicas fotográficas y de iluminación para tomar los retratos y luego etiquetarán las fotos del otro país para ver si identifican las emociones de la misma manera. El resultado será un álbum digital y un blog que muestren los hallazgos sobre la universalidad de los gestos emocionales entre culturas.
The Energy Technology Career Academy's mission is to prepare students for careers focused on energy sustainability and efficiency through project-based learning enhanced by community partnerships. The academy is a partnership between local schools, colleges, and energy companies. Students take dual enrollment classes and learn skills like critical thinking and collaboration through hands-on projects, field trips, and guest speakers from local energy businesses. The curriculum covers topics like engineering, business, and renewable energy. The goal is to decrease rural dropout rates and create a model for career academies in other rural areas.
Ahss Application Guidelines 4 1 June 2009guest2c71857
This document provides guidelines for applying advanced high strength steels (AHSS) in the automotive industry. It describes various types of AHSS, including dual phase steels, transformation-induced plasticity steels, complex phase steels, martensitic steels, ferritic-bainitic steels, and others. The document covers topics such as forming, joining, mechanical properties, press requirements, tooling design, and other considerations for using AHSS in automotive manufacturing. It is intended as a resource for engineers and manufacturing personnel working with AHSS.
The document summarizes the author's experiences working at a hotel in Wisconsin through a work and travel program in 2008. It describes working in different roles in the hotel kitchen over 3 months, including as a helper, making omelets and pizza, and eventually finding her favorite role as the baker. It mentions baking 100 buns each morning, preparing foods for breakfast, and making pizza dough. It also talks about her best friend Jessica teaching her to be a good baker and enjoying making cookies, as well as going downtown on a day off with her friend Jordan.
This document contains short phrases alluding to natural phenomena and locations from around the world, including ice crystals, bird lights, the interior of Earth, a flowery path, Porco Rosso's secret base, sea shells, a misty forest, lenticular clouds, wind marks, dawn rays, a wave of clouds, a yellow stream, a dreamscape, paradise, and the blue planet Earth.
Ringkasan dokumen tersebut adalah sebagai berikut:
Model Akibat Logikal Dreikurs menjelaskan empat premis teori sosial Adler dan fokusnya mewujudkan suasana bilik darjah yang demokratik. Ia mengenal pasti motif-motif tingkah laku murid seperti ingin perhatian, menggunakan kuasa, membalas dendam dan memaparkan kekurangan. Prinsip utamanya memberikan pilihan kepada murid untuk membetulkan tingkah laku
Services create the vast majority of jobs in the US and around the world, accounting for 70% of global GDP. Jobs in services like software and engineering pay well, with wages 20% higher than manufacturing. The US is the world's largest exporter of services, with $716 billion in exports in 2015 and a $227 billion trade surplus. A new trade agreement called the Trade in Services Agreement between 50 countries has the potential to significantly increase US services exports and create millions of new American jobs by eliminating barriers to trade in services.
Social Leaderboard_Indian Luxury Car Brands_20 July 2012Shack Co.
Shack evaluated India's three top-selling luxury car brands – BMW, Audi and Mercedes-Benz – to derive a comparative benchmark of their standing on social platforms.
To request for a detailed report, you can reach us at info@shack.co.in
John Partilla is a web developer based in New York City. He specializes in building responsive websites using modern technologies like HTML5, CSS3, and JavaScript. John has over 10 years of experience designing and developing websites for a variety of clients.
Money Saving Is The Most Common Question But Still People Are Finding The Different Kinds of Ways, This Presentation Will Guide You Some of The Saving Money Tips & Ways That Really Help You To Develop Your Financial Status.
This document lists the top 10 luxury car brands, including their country of origin and slogans where provided. It includes Italian brands Alfa Romeo and Ferrari, British brands Aston Martin, Bentley Motors, and Jaguar, German brands Audi and BMW, French brand Bugatti, American brand Cadillac, and Italian brand Lamborghini. Many of the brands have long histories in the luxury car industry, with some founded in the early 20th century.
Brands are more important than ever when working in export markets. They are valuable assets - having a strong brand in an export market is a powerful tool to protect and strengthen your intellectual property. However, you are having to manage them from a distance and your precious identity is often in the hands of third parties.
Here are ten top tips to make the most of your international brand, protect and grow your reputation.
More about doing international business - http://bit.ly/1yNE7mF
What people really think about native advertising [Research]Headstream
As part of our recent brand storytelling research, we asked UK consumers a handful of questions about their experience and opinion of native advertising and brand-sponsored content.
Luxury Wars On Social Media - Ten Top Luxury Brands Go Head to HeadTalkwalker
Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. This stereotype is no more. Today, 75% of luxury shoppers use social media, according to a 2014 study by the Blackstone Digital Agency. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception.
Our latest report used Talkwalker’s social listening platform to analyze how ten giants of the luxury industry, from Dior and Chanel to Tesla and Ferrari, are using Twitter, Facebook and Instagram to see what worked and what didn’t work.
The document summarizes the results of Phase I of a brand tracking project for Colgate conducted by students. It includes a brief history of Colgate and describes using the Brand Asset Valuator (BAV) model and Zaltman Metaphor Elicitation Technique (ZMET) to evaluate Colgate's brand image and identity. The BAV found Colgate has the highest scores in relevance and esteem, and is in the leadership category. ZMET identified Colgate as a brand that promises satisfaction, confidence, love, care and value for money, and is a trusted family brand.
The document provides a summary of the Brand Asset Valuator (BAV) analysis conducted for Colgate and its competitors (Pepsodent, Close Up, Anchor, Dabur) in India. A questionnaire was used to collect data from 31 respondents on the four BAV pillars: differentiation, relevance, esteem, and knowledge. Scores were calculated for each brand on each pillar. The analysis found that Colgate has the highest scores for relevance and esteem. On the BAV power grid, Colgate is in the leadership category. Pepsodent and Close Up were found to be declining brands, while Anchor is unfocused and Dabur has low brand stature. The BAV provided insights
The document summarizes public relations strategies used by various companies including building goodwill, promoting brands, countering negative publicity, and influencing target groups. It discusses PR tools like websites, news, speeches and events. It provides examples of PR campaigns run by Himalaya Drug Company focusing on quizzes and contests to engage with students. It also summarizes Dabur's brand positioning and a campaign launched to promote Dabur Honey. Finally, it briefly discusses security issues faced by Blackberry in India and worldwide communication outages.
The document discusses the Indian FMCG sector, noting that it is the fourth largest sector in the Indian economy, generating over $50 billion in revenues by 2017. It provides an overview of key FMCG companies like Hindustan Unilever, ITC, and Nestle, as well as market segments like household and personal care which account for 50% of the market. The growth of the FMCG sector is expected to continue, driven by increasing incomes, awareness, and changing lifestyles in India.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, with a heritage of over 75 years in India. HUL markets over 35 brands across 20 categories such as soaps, detergents, shampoos, skin care products, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers. HUL is a subsidiary of Unilever, one of the world's largest suppliers of fast moving consumer goods. The water purifier market in India is growing rapidly due to increasing awareness of water safety issues. HUL's water purifier brand Pure It uses advanced Germ Kill battery technology to
Consumer Trends driving FMCG Innovation in India.pptxArvind Kaila
Urban Indian consumers are increasingly demanding premium products due to rising incomes and urbanization. Companies are responding by launching premium product variants across categories like personal care, food, and beverages. Consumer health consciousness is also shaping product development, with growing demand for herbal and natural products. As consumers adopt digital technologies, companies are using digitization and personalized experiences to engage customers. Major trends expected to impact the FMCG sector include a focus on health and wellness, growth of e-commerce and private labels, and smaller packaging sizes. The Lifebuoy soap brand was able to significantly increase its market share through product innovations, repositioning its messaging around germ protection rather than general health, and expanding into rural markets.
Comparison of marketing and promotionsl strategy between dove and pantene sha...Bhavin Agrawal
This document compares the promotional strategies of Pantene and Dove hair care brands. It provides background on both companies and their portfolios. For Dove, it outlines their marketing objectives, mix, target groups, and communication strategy which focuses on telling hair problems and product benefits in a simple, elegant tone. For Pantene, it discusses their various shampoo lines and marketing through television, radio, magazines and more to target female consumers aged 18-34 concerned with hair health, beauty and fashion.
ITC Limited is an Indian conglomerate company headquartered in Kolkata with diversified businesses including cigarettes, FMCG, hotels, software, packaging, paperboards, and agribusiness. ITC has a long history dating back to 1910 and has expanded into new business segments through strategic acquisitions and diversification. Today, ITC has over 35,000 employees and exports products to over 90 countries.
Himalaya Drug Company is an Indian pharmaceutical company established in 1930 in Dehradun, producing ayurvedic healthcare products. It has over 10,000 employees and distributes products to 106 countries worldwide. Himalaya focuses on high-quality herbal products across pharmaceutical, personal care
Colgate is a world renowned brand that has been in India since 1937. It dominates the oral care market with 48% share and earns 93% of its revenues from oral care products like toothpaste. While urban penetration of oral care products is high, in rural India traditional products like neem and ash are still commonly used. To increase rural penetration, Colgate launched programs like 'Sampark' that used door-to-door campaigns, mobile vans, and partnerships with local leaders and retailers to educate consumers and improve access to products. Colgate's long presence and focus on rural markets have contributed significantly to its market leadership position in India.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians with brands in home and personal care. As the market leader in India, HUL owns brands like Lux, Lifebuoy, Surf Excel, and Brooke Bond tea. While facing competition from companies like ITC and Procter & Gamble, HUL aims to strengthen its rural distribution network through projects like Project Shakti and expand its product portfolio from soaps to food and beverages.
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation founded in 1837 and headquartered in Cincinnati, Ohio. P&G manufactures a wide range of consumer products including pet foods, cleaning agents, and personal care items that are sold in over 180 countries worldwide. With over 100,000 employees and annual sales of $83.68 billion in 2012, P&G is one of the largest consumer goods companies in the world.
The document analyzes the financial ratios of HUL and its competitor Dabur India. It includes the balance sheets of both companies for the past few years. The analysis aims to understand the strengths and weaknesses of each company by comparing their current ratio, debt equity ratio, and price earning ratio. The purpose is to help investors understand the financial position and future prospects of HUL and Dabur India. Recommendations will be provided based on the findings of the financial ratio analysis.
The document discusses the experiences of multinational companies like P&G, Kellogg's, and Fiat in entering and establishing themselves in the Indian market. It notes that many companies initially failed to succeed because they did not properly understand differences in Indian consumer behavior and applied theories and strategies directly from other markets without adapting to the local context in India. Over time, companies that learned to truly localize their products, marketing, and distribution were able to achieve better results in the Indian market. The document also highlights examples of successful localized strategies adopted by companies like ITC, Unilever, and LG Electronics.
Procter & Gamble (P&G) is an American multinational consumer goods corporation founded in 1837 and headquartered in Cincinnati, Ohio. It is the world's largest consumer goods company, marketing over 300 brands in more than 180 countries. In India, P&G operates through subsidiaries and has a wide range of popular brands such as Ariel, Tide, Head & Shoulders, Gillette, Oral-B, and Pampers. It aims to improve lives through various corporate social responsibility initiatives in India such as Shiksha, which focuses on education.
Procter & Gamble (P&G) is an American multinational consumer goods company headquartered in Cincinnati, Ohio. P&G sells a variety of food, beverages, cleaning agents and personal care products. In India, P&G sells brands like Tide, Ariel, Whisper, Olay, Gillette and more, and is one of the largest consumer goods companies in the country. Tide is P&G's flagship brand and market leader in laundry detergent in 23 countries. In India, Tide offers detergent bars and powder and provides outstanding whiteness and excellent cleaning.
Procter & Gamble's Tide is the world's oldest and most trusted detergent brand, leading the market in 23 countries. In India, Tide provides outstanding whiteness on whites and excellent cleaning on colors. It uses marketing strategies tailored to different regions, employing various advertising methods and ensuring wide product availability in the US and India. While Tide dominates the US market through superior brand, quality, and pricing, it has steadily gained urban popularity in India's price-sensitive market through effective campaigns and product offerings.
Procter & Gamble is a large multinational consumer goods company headquartered in Cincinnati, Ohio. It produces a wide range of products including foods, beverages, cleaning agents and personal care items. P&G has a long history dating back to 1837 and is one of the largest consumer goods companies worldwide with over 300 brands and operations in over 80 countries. The company is a leader in corporate social responsibility and runs programs in India focused on education, health, and hygiene.
The document discusses Shaukat Khanum Memorial Cancer Hospital and Research Centre (Shaukat Khanum), which was established in 1994 in Lahore, Pakistan with a mission to provide cancer care regardless of patients' ability to pay. Over the next decade, Shaukat Khanum successfully treated thousands of poor cancer patients. By 2008, it had spent $100 million on treatment and established itself as a regional leader in cancer care. Shaukat Khanum was founded by Imran Khan and was named after his mother. It sustained high quality care and its mission over 14 years despite challenges. In 2008, only 10% of patients had negative feedback, showing it was trusted despite being unable to accept all patients.
2. Brand Equity unveils the most comprehensive article of faith in the Indian brandworldand
the most unique listing of its kind, Brand Equity Most Trusted Brands 2009, in a
glittering event held in Mumbai.
The who’s who of the Indian marketing and advertising
Nitin Paranjpe, CEO, Hindustan Unilever,
D Shivakumar, MD, Nokia,
Shantanu Khosla, MD, P&G,
Piyush Pandey, chairman, O&M and
Sam Balsara, chairman, Madison
to name but a feattended the event. This independent nationwide survey conducted for
Brand Equity by Nielsen is the benchmark for Trust, an ageless virtue and the ultimate
pinnacle that every marketer and every brand wants to achieve. And this, the single-
biggest study of its kind, has now become the gold standard for the entire marketing and
advertising fraternity
Rank 1: Nokia
Advertising Agency: JWT/W+K
D Shivakumar, MD Nokia: Continued trust
in challenging times is earned by consistent
performance, delivering 'more' than the
promise, everyday. This reinforces the bond
between the consumer and the brand.
Delivering 'more' than the promise requires
brands and firms to be transparent in this era of the internet, media scrutiny and word of
mouth. Putting more information helps trust; opacity will hurt trust in a brand.
About the brand:
Nokia has established itself as the market and brand leader in the mobile devices market
in India. The company has built a diverse product portfolio to meet the needs of different
consumer segments and therefore offers devices across five categories i.e. Entry, Live,
Connect, Explore and Achieve. With the global launch of Ovi, the company's Internet
3. services brand name, Nokia is renewing itself to be at the forefront of the convergence of
internet and mobility. It has three Research & Development centers in India, based in
Hyderabad, Bangalore and Mumbai. (Content: www.nokia.co.in)
Rank 2: Colgate
Advertising Agency: Ridiffusion YR
About the brand:
From a modest start in 1937, when hand-
carts were used to distribute Colgate Dental
Cream, Colgate-Palmolive (India) today has one of the widest distribution networks in
India, a logistical marvel that spans around 4.5 million retail outlets across the country, of
which the Company services 1.5 million outlets directly.
The Company has grown to a Rs 1300 crore plus organization with an outstanding record
of enhancing value for its strong shareholder base. The company dominates the Rs 2400
crore Indian toothpaste market by commanding close to 50% of the market share. Colgate
was ranked as India’s Most Trusted Brand across all categories by Brand Equity’s Most
Trusted Brand Survey for four consecutive years from 2003 to 2007. (Content:
www.colgate.co.in)
]
Rank 3: Lux
4. Advertising Agency: JWT
Company: Hindustan Unilever Ltd
Nitin Paranjpe, MD & CEO, HUL: Excitement can be created; trust must be earned.
And the challenge before marketers is to deliver excitement in a manner that does not
violate trust, but enhances it.
About the brand:
Lux stands for the promise of beauty and glamour as one of India's most trusted personal
care brands. Since 1929, Lux in step with the changing trends and evolving beauty needs
of the consumers, offers an exciting range of soaps and Body Washes with unique
elements to make bathing time more pleasurable. (Content: www.hul.co.in)
Rank 4: Lifebuoy
Advertising Agency: Lowe
Company: Hindustan Unilever Ltd
About the brand:
Launched in 1895, Lifebuoy, for over 100 years, has been synonymous with health and
5. value. The relaunch of the soap in 2002, 2004 & again in 2006 have been turning points
in its history. It is now in a superior formulation offering a new health fragrance and a
contemporary shape. It’s vision is, “Making a billion Indians feel safe and secure by
meeting all their health and hygiene needs”. Lifebuoy also offers specific health benefits
through specialised product formats like Lifebuoy HandWash & Lifebuoy Clearskin,
which provides treatment and protection against acne. (Content: www.hul.co.in)
Rank 5: Dettol
Advertising Agency: Euro RSCG
About the brand:
Dettol is the gold standard of effective germ kill
recommended by medical experts and healthcare
professionals for its proven ability to protect families
from germs. The brand remains up to date through
the launch of new products relevant to changing
lifestyles such as hand sanitizer, liquid hand wash, shower gel, all purpose cleaners, and
antibacterial wipes.
FMCG major Reckitt Benckiser is expecting sales from its popular antiseptic brand
6. 'Dettol' to cross Rs 1,000-crore mark by the end of this year. "The company expects that
sales of Dettol, which is the top selling antiseptic brand in the country to cross Rs 1,000-
cr mark by the end of current year," Reckitt Benckiser India Regional Director-South
Asia Chander Mohan Sethi said.
The company operates on a calendar year basis and had closed 2008 with revenue
earnings around Rs 1,800 cr. The company is mulling to add several new products in its
portfolio to achieve the target. According to industry experts, if the company is able to
achieve Rs 1,000-cr sales from Dettol in the current year, it would become the second
company after Hindustan Uniliver Ltd (HUL) to achieve the milestone.
Rank 6: Horlicks
Advertising Agency: JWT
Company: GlaxoSmithKline
About the brand:
Horlicks is the leading health food drink in India and
enjoys more than half of the health food drink market. Although it has been a popular
brand in Indian market since 1930s, Horlicks underwent a revamp in 2003 to further
increase its relevance.
The modern and contemporary Horlicks offers pleasurable nourishment with a delicious
range of flavours including vanilla, toffe, elaichi and chocolate. It is a favourite with both
mothers for its nourishment and kids for its great taste and variety. (Content: www.gsk-
ch.in)
7. Rank 7: Tata Salt
Advertising Agency: Leo Burnett
Company: Tata Group
About the brand:
Tata Salt pioneered the branded salt movement in India in 1983. It was the first salt in
India to be manufactured using vacuum evaporation technology.
The desh ka namak (salt of the nation) advertising campaign lent voice to the emotional
connect and warmth that people associate with salt. In espousing the cause of the
common man, through its insistence on saltiness for taste and the adequacy of iodine to
ensure complete wellness, it earned for itself the epithet of desh ka namak and the trust of
consumers across the country. Today the brand is seen as reliable and trustworthy and
promoting the health of customers. Its appeal cuts across regions and it has become an
integral component of a majority of Indian kitchens. (Content: www.tata.com)
Rank 8: Pepsodent
Advertising Agency: Lowe
About the brand:
Pepsodent, launched in 1993, was the first toothpaste with a unique anti-bacterial agent to
address the consumer need of checking germs even hours after brushing.
Pepsodent packs included a Germ Indicator in February-May 2002, which allowed
consumers to see the efficacy in fighting germs for themselves. As a follow-up, in
8. October 2002, Pepsodent offered Dental Insurance to all its consumers to demonstrate the
confidence the company has in the technical superiority of the product.
The relaunch campaign in October 2003 widened the context to "sweet and sticky" food
and leveraged the truth that children do not rinse their mouths every time they eat,
demonstrating that this makes their teeth vulnerable to germ attack.
Pepsodent's most recent campaign aims at educating consumers on the need for germ
protection through the night. (Content: www.hul.co.in)
]
Rank 9: Britannia
Advertising Agency: Lowe/McCann Erickson
About the brand:
Britannia strode into the 21st century as one of India's biggest brands and the pre-eminent
food brand of the country. It was equally recognised for its innovative approach to
products and marketing: the Lagaan Match was voted India's most successful
promotional activity of the year 2001 while the delicious Britannia 50-50 Maska-Chaska
became India's most successful product launch.
In 2002, Britannia's New Business Division formed a joint venture with Fonterra, the
world's second largest Dairy Company, and Britannia New Zealand Foods Pvt Ltd was
born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia
'One amongst the Top 200 Small Companies of the World', and The Economic Times
pegged Britannia India's 2nd Most Trusted Brand. (Content: www.britannia.co.in)
Rank 10: Reliance Mobile
Advertising Agency: Cartwheel Creative
Company: Reliance Communications
9. About the brand:
Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002,
coinciding with the joyous occasion of the late Dhirubhai Ambani’s 70th birthday, was
among the initial initiatives of Reliance Communications.
It marked the auspicious beginning of Dhirubhai’s dream of ushering in a digital
revolution in India. Today, we can proudly claim that we were instrumental in harnessing
the true power of information and communication, by bestowing it in the hands of the
common man at affordable rates.
Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group
(ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock
Exchange, it is India’s leading integrated telecommunication company with over 80
million customers.