Top 5 Highlights Of The 2016 Glassdoor Summit

TOP 5 HIGHLIGHTS OF THE
2016 GLASSDOOR SUMMIT
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1.  Transparency
2.  Employer Brand
3.  Culture
4.  Candidate Experience
5.  Engage with your Employees
But we want to hear
from you too!
#GDChat
TOP 5 HIGHLIGHTS

AL ICIA GARIBALDI
Associate Director of Marketing at Glassdoor
RACHEL BITTE
Chief People Ofﬁcer at Jobvite
OUR PRESENTERS

Of job seekers say that
it's important to work for
a company that
embraces transparency
90%
Of executives believe
"our consumers demand
transparency"
1
2
75%
1) Glassdoor U.S. Site Survey, January 2016
2) Global Consumer Executive Top of Mind Survey, June 2015

With transparency
comes a tremendous
responsibility and an
enormous opportunity.

From Katie Burke, VP of Culture and Experience, HubSpot
The conversation is happening without
you whether or not you like it.

Empower your
employees to truly
own culture, and in
turn it will become
more transparent.
From Kimberlea Kozachenko, Senior Leader,
Talent Attraction & Acquisition, ATB Financial

From Josh Bersin, Principal, Bersin by Deloitte, Deloitte Consulting LLP
If your company has issues, people are talking
about them, and you’ll suffer if you’re not aware of
them or comfortable addressing them.

Of job seekers consider
an employer’s brand
before even applying for
a job
75%
3) CareerArc, 2015 Employer Branding Study
3

From Kimberlea Kozachenko, Senior Leader, Talent Attraction & Acquisition, ATB Financial
Prioritize your employer brand just as much as
you prioritize your consumer brand.

From Rusty Rueff, Former EVP of HR at EA
and PepsiCo, Glassdoor Board Director
Learn from past
employees about what
the employer brand
meant to them.

From Lisa Smith-Strother, Sr. Director & Global Head of Employer Branding
& Diversity Talent Attraction, Ericsson
Employer brand doesn’t just involve HR. Listen to
your employees, and get them involved.

What’s EVP Anyway?
EVP stands for employee !
value proposition."
"
It’s your company’s unique offerings,
associations and values as
experienced by employees."
"
An EVP is built on employee feedback
data both. An EVP will change over
time as a company grows, matures,
and evolves.
Build out the story that
you want to tell
candidates and to
reiterate to employees.
From Andrew Levy, Head of Talent Brand, Uber

4) Deloitte, 2016 Global Human Capital Trends report
Culture has become one
of the most important
business topics of 2016.
4

Of leaders believe
company culture gives
them a competitive
advantage
82%
5) Deloitte 2015 Human Capital Trends
5

It is imperative to
proactively deﬁne culture
and success measures.

GLASSDOOR VALUES
•  We are humble
•  We are not arrogant
•  We are scrappy
•  We are not lazy

JOBVITE VALUES
•  Customers matter most
•  Collaborate openly and honestly to
build trusting relationships
•  Always pursue a better way
•  Perform and your professions peak
•  Be humble, optimistic and joyful

From Leela Srinivasan, CMO, Lever
Every review matters. How you respond
to negative reviews helps people on the
outside understand the quality of the
culture you’re building.

Culture is a business
priority. Investing in
your culture makes you
more human.
From Katie Burke, VP of
Culture and Experience,
HubSpot

From Andrew Chamberlain, Chief Economist, Glassdoor
There’s a correlation between
highest-rated CEOs and companies
with great employee satisfaction.

From Lucia Luce Quinn, Chief
People Ofﬁcer, Forrester
“The soft stuff is the
hard stuff,” so focus on
getting to know
candidates and
creating a great
experience for them.

“Don’t boil the ocean,” meaning don’t
try to tackle changing your entire
candidate experience at once.
From Ana Recio, Global Head of Recruiting at Salesforce

Use candidate
feedback to prioritize
what you need to
improve ﬁrst.
From Kimberlea Kozachenko,
Senior Leader, Talent
Attraction & Acquisition, ATB
Financial
Engage Your Talent
•  Set and stick to your “gold
standard.”
•  Reimagine the decline.
•  Innovate using the tools you
already have.
•  Be unique and authentic.

Engaging and getting comfortable
with transparency early on
provides a competitive
advantage for companies willing
to take that risk.
From Katie Burke, VP of Culture and Experience, HubSpot

From J.T. O’Donnell, Founder & CEO, Work It Daily
Step back, and take a moment to
listen to hear things differently.

From Arianna Hufﬁngton, CEO, Thrive Global
Employee satisfaction
matters because
engaged employees
build stronger, more
successful companies.

Best places to work companies, that
have especially strong cultures,
outperformed the S&P500 by an
average of 122%.
From Andrew Chamberlain, Chief Economist, Glassdoor

Create a company and
culture that you love.
From Lisa Sugar, President &
Founder, POPSUGAR

Of employers believe retention
rates would be higher if
candidates had a clearer picture
of what to expect about
working at the company before
taking the job
67%
95%
Of organizations admit to
making bad hires, and these
decisions can cost
organizations hundreds of
thousands of dollars
6) Interactive Survey for Glassdoor, 2014
7) Brandon Hall Group, 2015
7
6

Top 5 Highlights Of The 2016 Glassdoor Summit

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