This document discusses how to make a strong business case for adopting cloud technology. It outlines hot trends compelling cloud adoption like talent attraction and data-driven decision making. Key elements of an effective business case are presented, including connecting it to objectives, doing homework, and outlining the financial analysis and implementation plan. Presentation tips are provided like knowing the audience, customizing benefits, and demonstrating business knowledge. The presenter offers a free quick start guide to building a business case and takes questions from the audience.