The Slifkin Real Estate Team Listing Presentation

Real Estate Expertise That
Delivers Results
Selling Your Home With
The Slifkin Team
1

2
Our Mission
Provide personalized advice and
exceptional service that ensures
success for our clients
Our Goal
Sell your home seamlessly and for
top dollar

Establish Your
Priorities:
Your Initial
Consultation
We want to hear from you first.
What are your plans, expectations,
concerns, questions? Where are you
coming from, and where are you
going?
During our initial consultation, we’ll
visit your home and get your input
on the strengths and weaknesses of
your property. We’ll uncover your
priorities so that we can align
expectations and achieve your
goals.

4
Develop Your
Strategy
Before we put your home on the
market, we’ll create a customized
sales strategy that will include:
Market Analysis
1.
Pricing & Marketing Strategy
2.
Transaction Timeline
3.

Know Your Timeline,
Stress Less
What can you expect when you list your home with us? Knowing
ahead of time helps eliminate the guesswork and stress, leaving
you free to organize the rest of your move.
Here is a general timeline of what you can expect throughout the
sales process:

1 2 3 4 5
6 7 8 9 10
COMPLETE LISTING
PAPERWORK
PREPARE YOUR
PROPERTY FOR
MARKET
PRE-MARKET AND
PROMOTE YOUR PROPERTY
TO BROKERAGE AGENTS
DEVELOP AND
EXECUTE OUR
MARKETING
STRATEGY AND
MEDIA PLAN
LIST PROPERTY
ONLINE
PRE-MARKET
SHOW PROPERTY
AND FOLLOW-UP
WITH LEADS
MONITOR THE
MARKET, PROVIDE
UPDATES AND
ASSESS STRATEGY
REVIEW OFFERS
AND NEGOTIATE
THE OPTIMAL
CONTRACT
CLOSE ON THE
PROPERTY AND
ASSIST WITH
POST-SETTLEMENT
QUESTIONS
SCHEDULE
SETTLEMENT AND
WORK THROUGH
CONTRACT TERMS
CLOSING
ON-MARKET

A home that is priced accurately when it first hits the market will
attract more buyers and increase the perceived value of the
property.
Conversely, pricing a home too high can minimize interest in the
first few weeks, forcing you to drop the price down the road. This
decreases the perceived value of your home and can cost you
thousands of dollars and added time on the market.
We consider available inventory, recent sales, and the present
state of the market to develop your comparative market analysis
so that your home is priced correctly from the start. This is why
we consistently sell homes at the top of the market and for top
dollar compared to other brokerages.
The Importance of
Pricing Your Home Accurately

Our Marketing
Process
In real estate, first impressions are
crucial. Your home will get the
most exposure when it is new to
the market. Our goal at this critical
juncture is to help buyers make an
immediate, emotional connection
to your property.
This is why we created our unique
marketing process. Staging,
beautiful photography, and
design-driven marketing materials
will make the difference between
a listing that captivates the
market and one that languishes
on the sidelines.

10
The Importance of
Staging
A staged home will help potential
buyers better imagine their own
lives in your property. Statistics
show that staged homes sell for
more money in less time than
homes that aren’t staged, with
non-staged homes selling in 145
days and professionally staged
homes in 30 days or less
nationwide.
We will stage your home in order
to help potential buyers make this
important emotional connection
more quickly and intuitively.

The Importance of
Beautiful
Photography
Once your home is staged, we
work with our preferred
photographer to capture the best
elements of your property, both
inside and out. We strive to
portray each home as grounded,
airy, naturally lit, and with a hint at
how life would feel there. These
photos are then incorporated into
an online virtual tour that can have
a dramatic, lasting impact.
Stunning, high-resolution
photography, more than any other
tool in our marketing toolkit, is
what creates the intrigue and
attraction that allows buyers to
fall in love with your home, even
before seeing it in person.

12
The Importance of
Design-Driven
Marketing
Materials
Design continues to build an
emotional connection with
potential buyers, before the in-
person tour and after. Our
marketing materials will be the
first thing that draws a potential
buyer in and the last thing they
look at when making their final
decision.
Our consulting team of graphic
designers, marketers, and
advertising professionals will
create elegantly branded
marketing materials that attract
buyers to your home and leave a
lasting impression.

Market Your Home
for Maximum
Exposure
We use a mix of traditional
and tech-forward methods
of targeting prospective
buyers for your home.
This blended, data-driven
approach allows us to cast a
wide net and simultaneously
target the most highly
qualified potential buyers for
your home.

14
Negotiate to
Maximize Value
The price of a home isn’t fixed.
The value a buyer perceives can
be influenced through the sales
and marketing process. Once
we’ve found a buyer, we work hard
to negotiate on your behalf.

Team Talent
Supporting You
Behind The Scenes
We invest in an exceptional support
staff. This means we have more
time and resources available to
advise you and guide you through
the homebuying process.
Our transaction managers and
agent services assistants are
all part of your dedicated team
working behind the scenes with
your agent to ensure a smooth
path to settlement.

16
Peace of Mind, the
Ultimate Benefit
We offer you these market
advantages for one reason above
all others: to bring you peace of
mind at this important milestone
in your life.
The sale of your home will mark
the end of one phase of your life
and the beginning of another. As
your real estate team, we aim to
make this transition as seamless
as possible.

Richard Rhatigan
Richard assists military
veterans with real estate
needs as a retired U.S.
Army Special Forces
veteran and certified
Military Relocation
Professional. Known for
impeccable customer
service, problem-solving,
and property
management skills, he is a
preferred Realtor for real
estate transactions in the
Treasure Coast.
WILLIAM GILMOUR
Bill, originally from
Michigan, has been a
resident of the Treasure
Coast for over 20 years.
Known for providing
exceptional real estate
experiences, he
understands the
complexities of the
buying and selling
process and gives his
clients excellent
guidance throughout
their transactions.
ERIC SLIFKIN
With vast experience in
real estate, Eric Slifkin is
the founder and team
lead, leveraging his tech
expertise to utilize
cutting-edge real estate
web platforms, social
media channels, and
responsive web design
to streamline the buying
and selling experience.
LISA SANDERS
Lisa Sanders is a retired
registered nurse with
over 30 years of
experience in real estate.
As a 45-year resident of
Martin County, she
deeply understands the
local community. With
her passion for real
estate, Lisa is dedicated
to finding the best fit for
your real estate needs on
the Treasure Coast.
The Slifkin Team at Keller Williams Realty
Treasure Coast #1 Digital Real Estate Team

Thank You For The Opportunity
To Earn Your Business
Eric Slifkin, Broker Associate
Main: 772-678-1600
Eric's Cell: 772-288-1765
Bill's Cell: 772-349-6007
Richard's Cell: 772-708-4055
Lisa's Cell: 772-263-2870
Keller Williams Realty Treasure Coast
2650 SW Matheson Ave, Palm City, FL 34990
Dir: 772-678-1600 Ofc: 772-419-0400

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