The New Breed Culture Code

The New Breed Culture Code
#NBculturecode

Company culture happens
whether it’s planned or not.
There are many misconceptions on what
company culture is and what it is not.

It’s bigger than...
++ Holiday gift exchanges
++ Karaoke nights
++ Bean bag chairs
++ Nerf gun fights
++ Catered lunches
++ Cool offices

Company Culture is...
A way of thinking, behaving, and working
that exists within a particular group.

Companies with great culture
attract awesome people.
Companies with awesome people
have better profitability, more productivity,
and of course, awesome customers.

And at the end of the day our
team is our product and...
WE ARE AWESOME.

This document is the
single most important piece
of content we have.
It represents all that we are and
all that we want to be.


Our Culture Code
#NBculturecode

I need to...
1. Be insanely driven to unify marketing + sales
2. Innovate, educate & empower others
3. Question things & drive positive change
4. Embrace transparency, honesty & selflessness
5. Get sh*t done
6. Turn metrics into action
7. Be awesome

1 Be Insanely
DRIVEN
to Unify Marketing
+ SALES

Humans have fundamentally
changed the way we shop + learn.
But for most companies, their marketing + sales
process has not evolved with their customer.

Our passion to unify marketing
+ sales creates a new level of
customer experience.
Inbound Marketing + Inbound Sales =
Customer Success

2 Innovate
EDUCATE &
Empower
OTHERS

Some companies view
self-education as a drain on the
bank account and a waste of time.
We encourage our team to spend time
researching + educating themselves because it
allows us bring innovative and relevant solutions
to our customers and helps our company grow.

We want our team to
be the best it can be.
We believe that investing in ourselves
allows us to become masters of our craft.


Solve for the customer to
make their lives easier today
and tomorrow.

Don’t find customers for
your services; find services
for your customers.
“
“
— Seth Godin

3 Question Everything
AND DRIVE
Positive Change


Trust yourself
and your ideas.

Our minds are open.
Great ideas can come from anywhere. It
doesn’t matter what your title is or how long
you’ve been with us, your idea is important.
And it will be heard.

Be courageous.
Doubt kills more ideas than failure
ever will. We believe that just because
something is the way it has always
been, it does not mean it’s the best way.

Remember, when you want
to change things, you won’t
please everyone.
“
“
— Sheryl Sandberg

4 Embrace
TRANSPARENCY,
Honesty &
SELFLESSNESS

Tell people not what they
want to hear, but what they
need to hear...
“
“
— Simon Sinek


Avoiding the hard conversation
now, is going to make for a harder
conversation later.

Transparency + honesty allows
all of us to make tough decisions.
And then move on without spending
a long time agonizing over things.


With traditional marketing
agencies you paid for fluff.
At New Breed we are different.

We provide value at every
layer of our process.
From our Inbound Advisors to Web
Designers and every role in between.

We have the autonomy & freedom
to seek our own answers.
If you do not know the answer,
a member of your team does.


Get sh*t done & don’t mess up...
But most importantly, learn
from the times you do.

It’s not just a popularity contest.
Our customers want to grow their businesses and
that doesn’t always mean getting the most traffic.
We focus on converting the right customers.

Your online marketing presence
should serve your business goals.
Tracking and monitoring metrics
online allows us to actually benchmark
our projects against these goals.

So, we benchmark against proven
data points to ensure the work
we’re doing is driving real results
for our customers.

We let data tell the story.
Because in the end, numbers don’t lie. And we
need to be sure we’re making informed decisions
to help our customers reach their goals.


Turn analytics into insights.
Turn metrics into action.
Always be improving.

Attributes of awesome...
++ Digital native
++ Doesn’t always need
++ Self-aware
to be told what to do
++ Self-disciplined
++ Uses good judgement
++Masters of their craft
++ Has positive energy
++ Acts like a leader
++Willingness to help

What’s a digital native?
++ Lives and breathes technology.
++ Quickly learns new platforms + tools.
++ Is always on the search for new things.
++ Deeply involved with social media.

You understand who you are.
Including your strengths, weaknesses and
what motivates you in the context of your
environment. Being self-aware gives you a
deeper understanding of how you affect others.

Self-Dis•ci•pline (noun):
The ability to make yourself do things that
should be done and not being afraid to change
course for the sake of improvement.

No leader - and no company - can
succeed without great people. In fact
you could argue that no leader is great
until after she builds a great team.
“
“
— Dharmesh Shah

People want to be around those
who make them feel better.
A positive attitude helps you be more productive
because you always see the accompanying
opportunity with every challenge.

The New Breed Culture Code is...
1. Be insanely driven to unify marketing + sales
2. Innovate, educate & empower others
3. Question things & drive positive change
4. Embrace transparency, honesty & selflessness
5. Get sh*t done
6. Turn metrics into action
7. Be awesome

Thank you.
Continue the discussion with us!

The New Breed Culture Code

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