This document discusses the vision for MXM (Multimedia eXchange Middleware), which aims to create a global digital media market through standardization. It outlines how MXM will enable applications to run across all MXM-compliant devices through standard APIs, and how MXM components will allow for competitive innovation through open standards. The document also discusses how MXM builds upon technologies like MPEG-21 and could eventually lead to the development of a common standard for Advanced IPTV Terminals.