(First, grab a copy of the Brand Strategy Canvas at brandstrategycanvas.com) Branding is hard for startups. News flash: It’s hard for everyone. So we built a tool to make it easier. A clear-cut path for startups toward a rock-solid foundation for their brand. It’s the Brand Strategy Canvas—a single-page, step-by-step formula that serves as a starting point for a stronger brand. Who are we? Advertising-slash-startup vets at one of the largest independent agencies around. We’ve spun years of experience into the Canvas, turning brand strategy into a process, not a philosophy.