The document summarizes the Big Data Value Public-Private Partnership (BDV PPP) and the role of standards in technology adoption. It describes the BDV PPP and Big Data Value Association (BDVA), which represents the private side of the partnership launched in 2014 between the EU and industry. It discusses how standards can improve technology adoption by helping select dominant designs when technologies move from an "era of ferment" to incremental change. The presentation argues that standards are essential for creating a data economy and that the BDV PPP will support establishing both formal and informal standards by leveraging existing standards and integrating national efforts internationally.