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The 3 musketeers in the era of convergence

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ThinkDigital
ThinkDigital

This keynote was delivered by Adda Kirkili, Thinkdigital's Regional Head of Business Development, at IAB Serbia's Forum and focuses, among others, on the emergence of Media Convergence, the challenges and opportunities that come with it for advertisers, whereas it offers 7+1 tips for the era of multichannel advertising.

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Digital Day 2013 One for all, all for one! The 3 musketeers in the era of convergence
In the era of convergence
Transformers: “Dark of the Moon & the 3 musketeers”
Multiscreen is Reality!? Connected TV is Changing the Digital & Television Landscape
User behaviour is radically changing Multiscreen is a fact of life in digital media use When they want it Where they want it
Connectivity via mobile phones increases engagement EU: 44% WE:47% NE:50% SE:46% CEE:40% 40% of CEE users own a smartphone
Media multi-tasking = more active consumers 44% of CEE users are online whilst watching TV EU: 48% WE:58% NE:59% SE:39% CEE:44% of CEE Internet users watch TV online81% EU: 73% WE:67% NE:81% SE:65% CEE:81%
Video isn’t just for TV anymore!
Global Ad Economy has spoken! US Major Ad Spending, by Media (Billions) Global Ad Economy
Display Search Social BRANDS ARE TAPPING INTO MULTIDEVICE & CROSS CHANNELS Mobile
Display SearchSocial Mobile
VIDEO
How do brands & the advertising market react? They face challenges when they plan, execute & optimize across screens
How do brands & the advertising market react? -There is more data, than information -Have to make sense of it so as to utilize it
Imagine managing your brand message over TV, PCs, laptops, tablets, mobile phones, even out-of-home In real time Imagine you're not imagining
Even out-of-home ?
Ad partnerships Cross TV & Online
Unique Value Proposition ©2013 DG Inc. All rights reserved Open APIs with automated data feeds Unified reporting and analytics Industry standard currency for TV and online Robust proprietary online video data and metrics Configurable campaign monitor alerts Integrate online, offline & proprietary data Easy-to-read reports Customizable, dashboard with multiple visualizations
©2013 Digital Generation Inc. All rights reserved
Something new is on the horizon Any Spot, Any Screen
7+1 tips to diving into convergence
1. High Definition Matters 2. Content is King
3. Sharing means Caring
4. Don’t be late to the (3rd) Party
5. Who is & Where is the consumer
6. Don’t Sell Dog Food to Cat People
 Optimize on the Fly 7. Optimize on the fly
This Screen, That Screen, Just Make Sure it Works
Thank you, Adda Kirkili Regional Head of Business Development Email: addak@thinkdigital.net Find us in Social Media:

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