The ppt is about the Telecomm Market's Strong players Jio and Airtel. History of how they thrived to be the best and how telecomm market withstood the competition with giant's arrival
Jio has disrupted the Indian telecom market through its cheap data plans and large network coverage. It aims to acquire 100 million subscribers within a year by offering affordable 4G services across 18,000 cities and towns. Jio's strategies include predatory pricing to kill competition, focusing on high quality subscribers through good service, and using VoLTE technology. It has quickly grown to over 50 million subscribers in just over 3 months by continuing welcome offers and expanding its retail network. However, some issues with Jio include high ping times, low call success rates, and having the slowest reported 4G speeds.
One of the most recognized brand names in the world today, Sony Corporation, Japan, established its India operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span of 19 years, Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country’s foremost consumer electronics brand. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.
Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 20,000 dealers and distributors, more than 300 exclusive Sony outlets and 25 branch locations. Sony India also has a strong service presence across the country with 365 service outlets. Manned by customer friendly and informed sales persons, Sony’s exclusive stores ‘Sony Canter’ are fast becoming the most visible face of the company in India. A distinctive feature of Sony’s service is their highly motivated and well-trained staffs that provide the kind of attentive and sensitive service that is rare today.
Sony is committed to ensuring that both the products and the marketing activities employed truly make a difference to people’s lifestyles and offer them new dimensions of enjoyment. Relentless commitment to quality, continuous dedication to customer satisfaction and unparalleled standards of service is what differentiates us from countless competitors and reflects a true image of all that is Sony.
Oligpoly in telecommunication industryMohitSekhon1
The document provides an overview of the telecommunication industry in different countries from an oligopoly perspective. It discusses key characteristics of oligopolistic markets and provides examples of oligopolies in various industries including telecom. For the telecom industry, it summarizes the market structure and key players in countries like India, USA, Canada, Malaysia, China and discusses the effects of new entrants like Jio in India. It also compares strategies used by telecom companies in different markets and highlights future challenges for the industry.
Airtel faces competition from Reliance Jio in India. Airtel outsources operations except marketing, sales and finance. Equipment is provided by Ericsson and Nokia, IT support by IBM. Transmission towers maintained by subsidiaries.
While Airtel and Jio both have resources and brands, Airtel has a more effective process which is most difficult for competitors to copy. Airtel has advantages over Jio as India's largest telecom player with market leadership, global recognition, and pan-India presence through strategic alliances.
Airtel's CRM strategy focuses on long-term customer connectivity and service to increase revenue through acquisition, cross-selling, and more efficient call centers
The Price War of Telecommunication Giants in IndiaSubham Chauhan
This document provides an overview of the price war between major telecommunication companies in India. It discusses the growth of the telecom industry in India in recent decades, with subscriber numbers increasing rapidly. This substantial growth in demand has led to intense competition between companies like Bharti Airtel, Vodafone, Idea Cellular, and Reliance as they try to acquire more subscribers by continually lowering prices for services like calls and internet access, resulting in a price war. The document analyzes how this price war impacts both customers, who benefit from lower prices, and the companies' profits.
This document outlines a project report on Bharat Sanchar Nigam Limited (BSNL), a state-owned telecommunications company in India. The objectives of the study are to analyze BSNL's financial performance over five years, evaluate its financial position in terms of ratios, identify strengths and weaknesses, and suggest improvements. Key findings include increasing debt levels, declining revenues and profits, and high operating costs. Suggestions focus on improving efficiency, increasing revenue streams, maintaining assets, and conducting brand revitalization. The conclusion states that BSNL is facing financial difficulties but has potential to overcome challenges through management reforms.
This is all you need for all the 12th class student a good marketing mix report on LG electronics, India for more project just mail me shu.dani.558@gmail.com
i hope this will help you a lot thanks
by :- shubhanshu Dani
Jio has disrupted the Indian telecom market through its cheap data plans and large network coverage. It aims to acquire 100 million subscribers within a year by offering affordable 4G services across 18,000 cities and towns. Jio's strategies include predatory pricing to kill competition, focusing on high quality subscribers through good service, and using VoLTE technology. It has quickly grown to over 50 million subscribers in just over 3 months by continuing welcome offers and expanding its retail network. However, some issues with Jio include high ping times, low call success rates, and having the slowest reported 4G speeds.
One of the most recognized brand names in the world today, Sony Corporation, Japan, established its India operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span of 19 years, Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country’s foremost consumer electronics brand. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.
Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 20,000 dealers and distributors, more than 300 exclusive Sony outlets and 25 branch locations. Sony India also has a strong service presence across the country with 365 service outlets. Manned by customer friendly and informed sales persons, Sony’s exclusive stores ‘Sony Canter’ are fast becoming the most visible face of the company in India. A distinctive feature of Sony’s service is their highly motivated and well-trained staffs that provide the kind of attentive and sensitive service that is rare today.
Sony is committed to ensuring that both the products and the marketing activities employed truly make a difference to people’s lifestyles and offer them new dimensions of enjoyment. Relentless commitment to quality, continuous dedication to customer satisfaction and unparalleled standards of service is what differentiates us from countless competitors and reflects a true image of all that is Sony.
Oligpoly in telecommunication industryMohitSekhon1
The document provides an overview of the telecommunication industry in different countries from an oligopoly perspective. It discusses key characteristics of oligopolistic markets and provides examples of oligopolies in various industries including telecom. For the telecom industry, it summarizes the market structure and key players in countries like India, USA, Canada, Malaysia, China and discusses the effects of new entrants like Jio in India. It also compares strategies used by telecom companies in different markets and highlights future challenges for the industry.
Airtel faces competition from Reliance Jio in India. Airtel outsources operations except marketing, sales and finance. Equipment is provided by Ericsson and Nokia, IT support by IBM. Transmission towers maintained by subsidiaries.
While Airtel and Jio both have resources and brands, Airtel has a more effective process which is most difficult for competitors to copy. Airtel has advantages over Jio as India's largest telecom player with market leadership, global recognition, and pan-India presence through strategic alliances.
Airtel's CRM strategy focuses on long-term customer connectivity and service to increase revenue through acquisition, cross-selling, and more efficient call centers
The Price War of Telecommunication Giants in IndiaSubham Chauhan
This document provides an overview of the price war between major telecommunication companies in India. It discusses the growth of the telecom industry in India in recent decades, with subscriber numbers increasing rapidly. This substantial growth in demand has led to intense competition between companies like Bharti Airtel, Vodafone, Idea Cellular, and Reliance as they try to acquire more subscribers by continually lowering prices for services like calls and internet access, resulting in a price war. The document analyzes how this price war impacts both customers, who benefit from lower prices, and the companies' profits.
This document outlines a project report on Bharat Sanchar Nigam Limited (BSNL), a state-owned telecommunications company in India. The objectives of the study are to analyze BSNL's financial performance over five years, evaluate its financial position in terms of ratios, identify strengths and weaknesses, and suggest improvements. Key findings include increasing debt levels, declining revenues and profits, and high operating costs. Suggestions focus on improving efficiency, increasing revenue streams, maintaining assets, and conducting brand revitalization. The conclusion states that BSNL is facing financial difficulties but has potential to overcome challenges through management reforms.
This is all you need for all the 12th class student a good marketing mix report on LG electronics, India for more project just mail me shu.dani.558@gmail.com
i hope this will help you a lot thanks
by :- shubhanshu Dani
Idea Cellular provides wireless services in India and has grown from 7 million subscribers in 2006 to over 89 million in 2011; it aims to rollout 3G services to 200 towns by 2011 and 4,000 towns by 2012 to offer higher data services. The internship report discusses Idea's operations, competition, pricing strategies for 2G and 3G services, and the intern's targets and achievements in promoting Idea's products and services.
Reason for Success and Failure
Trade Cycle of Nokia
Comeback of Nokia
SWOT Analysis
Marketing Mix
Porter's Five Force Model
Comeback Strategies
Recommendations
A study on brand awareness brand perception of fertilizers in factSandhya John
This document is a project report submitted by Sandhya John to the Bharathiar University in partial fulfillment of the requirements for the degree of Master of Business Administration. The project examines brand awareness and brand perception of fertilizers produced by Fertilizers and Chemicals Travancore Limited (FACT) in Ernakulam district of Kerala, focusing on Eloor and Muvattupuzha areas. The introduction provides background information on FACT as a company, its various divisions and products. It outlines the objectives and limitations of the study. The remaining chapters will cover literature review, research methodology, data analysis and findings/conclusions.
Nokia and Samsung both went through typical product life cycles of introduction, growth, maturity, and decline. Nokia saw high growth rates during its growth stage from 2002-2009 while Samsung saw even higher growth from 2006-2011 as it expanded its product portfolio beyond basic phones. Both companies faced increasing competition in later stages as local brands and each other cut into their market share. They responded with strategies like lowering prices, expanding distribution channels, and offering promotions and bundles to sustain sales during maturity.
A STUDY ON CUSTOMERS SATISFACTION OF BARTI AIRTEL TELECOMMUNICATION IN TIRUPU...saravana vel.k
This document provides a literature review on customer satisfaction studies related to the telecommunications industry. It discusses several past studies that have found a direct relationship between increasing customer satisfaction and improved profits, market share, positive recommendations and lower marketing costs for companies. The review also summarizes various past studies that have analyzed customer satisfaction and perceptions of services from telecom providers in India such as BSNL, analyzing factors like promotional strategies, service quality and meeting customer expectations.
India is the booming market for telecom sector. It is ranked second in telecom network provider all around the world. This industry has witnessed significant growth in subscriber base over the last decade, with better network coverage and competition induced decline in tariffs. This attracted various foreign companies to invest in this sector.
Falguni Nayar is the founder and CEO of Nykaa, an Indian beauty and personal care e-commerce platform. She was inspired to start Nykaa after seeing the success of Sephora and realizing there was an opportunity in the online beauty space in India. Nykaa specializes in selling a wide range of cosmetics, skincare, haircare, and other beauty products from various brands online and through retail stores. As a former investment banker, Nayar understood how to raise funds and invest in growing the business over phases that included developing the website, sourcing genuine products, and marketing the brand. What makes Nykaa unique is that it is a multi-branded marketplace that
KAPL solely created the liquid vaporizer mosquito repellant segment in India, gaining a market share of 69% by 1999 as the brand All Out. All Out was a pioneer product using Japanese technology and had premium pricing starting at Rs. 225, which was later reduced. KAPL's marketing mix included unique animated frog advertisements across various media and sales promotions. While the mosquito repellant market in India was expected to grow due to health awareness, concerns over chemical effects could hamper growth, and KAPL faced challenges competing against larger multi-product companies.
Vodafone Group is the world's leading mobile telecommunications company with operations in Europe, the Middle East, Africa, Asia Pacific and the United States. Vodafone has a market capitalization of approximately £71.2 billion and equity interests in 31 countries across five continents. Vodafone Essar is Vodafone's Indian subsidiary with over 85.82 million customers across India. The Indian telecom market is the fastest growing in the world and the second largest market globally in terms of wireless and wireline subscribers. Vodafone's business strategy in India focuses on leveraging its generic strategy and addressing the threats from new competitors through diversification and a focus on rural markets, infrastructure sharing, and
Nokia is facing significant financial losses and declining market share. To address this, Nokia plans to relook its mission and vision, consider new mobile trends, pay attention to competitors, and implement strategies like developing low-cost smartphones, changing to a new OS, pursuing an NFC strategy, and further developing Meego. Nokia aims to regain its top position in the mobile market with 34% market share by 2014 and 40% by 2015.
This document provides an overview of Reliance Jio, including its organizational profile and products. Reliance Jio is a subsidiary of Reliance Industries focused on providing 4G mobile and broadband services in India. It holds pan-India licenses and spectrum and aims to provide high-speed internet connectivity and digital services. Reliance Jio offers various apps and services and is building out a next-generation network to handle increasing demand for data and voice.
Vodafone is the world's largest mobile telecommunications company operating in 26 countries with over 130 million customers. To promote brand awareness globally, Vodafone uses celebrity endorsements including David Beckham. Market research found Beckham's campaign promoting Vodafone's live! service significantly increased awareness and recall of the Vodafone brand. The campaign showcasing Beckham's everyday use of the live! features was widely successful in communicating the brand's message and values to customers.
Reliance Jio has undertaken an aggressive marketing strategy that includes:
- Offering free data, voice calls, and apps until March 2017 as part of their welcome offer
- Promoting affordable data plans starting at Rs. 50 per GB and 8GB of free WiFi access
- Reaching over 18,000 cities and 2 lakh villages across India through their extensive distribution network
- Engaging in promotional activities using celebrities and providing free services at cricket stadiums
- Maintaining a strong online presence on platforms like Facebook, Twitter, blogs, and their own website and portal
This document discusses product systems and mixes for LG Electronics. It provides details on LG's 13 product lines which include refrigerators, televisions, washing machines, air conditioners, computers, and more. The total number of products across all lines is 1579. On average, each product line has around 121 items. The document also examines the depth, or number of variants, for some product lines like air conditioners. It notes that LG products have high consistency since they are closely related and can be obtained from the same outlets.
This document analyzes Vodafone's strategy for developing total communications in the UK market. It provides an overview of Vodafone, including its mission, vision, and growth objectives. It then performs a PESTEL analysis, Porter's Five Forces analysis, and SWOT analysis to evaluate the market environment and Vodafone's position. Recommendations are made, such as partnering with BT, tapping into rural markets, and diversifying services. The value chain and bibliography are also included.
- Ola was founded in 2010 in India and has grown to operate in 110 cities, employing over 8,000,000 driver-partners and 6,000 employees.
- It offers a wide range of vehicle options for rides within cities as well as between cities. It also offers related services like Ola Money for payments and Ola Play for in-ride entertainment.
- Ola uses a dynamic pricing model that factors in demand and supply as well as peak pricing periods. It has partnerships to expand its services and uses both online and offline channels to promote itself.
The document discusses segmentation, targeting, and positioning strategies for Hindustan Unilever's soap and detergent brands. It outlines how HUL segments the soap and detergent market based on factors like hygiene, beauty, price, and quality. It then discusses which segments HUL targets for its different brands. The document also provides examples of how HUL positions its brands through concepts, branding, and packaging that appeal to targeted segments.
India’s Telecom War: Blue Ocean Strategy in India’s telecom industryAshutosh Gaiha
What exactly did Jio do, to cause the telecom revolution and even manage to beat decade-old companies like Airtel and Vodafone? They took the unexpected route by betting on a new technology at a time when competitors were betting on existing technology…
The slides is about Indian Telecom Industry and its components.
The slides have case study about Jio, Airtel and BSNL
Indian telecom industry underwent a high pace of market liberalisation and growth since the 1990s and now has become the world's most competitive and one of the fastest growing telecom markets. The Industry has grown over twenty times in just ten years, from under 37 million subscribers in the year 2001 to over 846 million subscribers in the year 2011. India has the world's second-largest mobile phone user base with over 1183.04 million users as of September 2017. It has the world's second-largest Internet user-base with over 324 million as of September 2017.
Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited, is India's largest telecommunications company. It owns wireless telecommunications brands including Jio and provides 4G/LTE mobile data and voice services, fiber internet (JioFiber), and apps. RJIL has over 350 million subscribers, a market share of 29.2%, and aims to reach 45% by 2022. It competes primarily with Airtel, Vodafone, and Idea and has invested heavily to build its network infrastructure. Through promotions and partnerships, Jio positions itself as providing high-quality, affordable services to customers across India.
Idea Cellular provides wireless services in India and has grown from 7 million subscribers in 2006 to over 89 million in 2011; it aims to rollout 3G services to 200 towns by 2011 and 4,000 towns by 2012 to offer higher data services. The internship report discusses Idea's operations, competition, pricing strategies for 2G and 3G services, and the intern's targets and achievements in promoting Idea's products and services.
Reason for Success and Failure
Trade Cycle of Nokia
Comeback of Nokia
SWOT Analysis
Marketing Mix
Porter's Five Force Model
Comeback Strategies
Recommendations
A study on brand awareness brand perception of fertilizers in factSandhya John
This document is a project report submitted by Sandhya John to the Bharathiar University in partial fulfillment of the requirements for the degree of Master of Business Administration. The project examines brand awareness and brand perception of fertilizers produced by Fertilizers and Chemicals Travancore Limited (FACT) in Ernakulam district of Kerala, focusing on Eloor and Muvattupuzha areas. The introduction provides background information on FACT as a company, its various divisions and products. It outlines the objectives and limitations of the study. The remaining chapters will cover literature review, research methodology, data analysis and findings/conclusions.
Nokia and Samsung both went through typical product life cycles of introduction, growth, maturity, and decline. Nokia saw high growth rates during its growth stage from 2002-2009 while Samsung saw even higher growth from 2006-2011 as it expanded its product portfolio beyond basic phones. Both companies faced increasing competition in later stages as local brands and each other cut into their market share. They responded with strategies like lowering prices, expanding distribution channels, and offering promotions and bundles to sustain sales during maturity.
A STUDY ON CUSTOMERS SATISFACTION OF BARTI AIRTEL TELECOMMUNICATION IN TIRUPU...saravana vel.k
This document provides a literature review on customer satisfaction studies related to the telecommunications industry. It discusses several past studies that have found a direct relationship between increasing customer satisfaction and improved profits, market share, positive recommendations and lower marketing costs for companies. The review also summarizes various past studies that have analyzed customer satisfaction and perceptions of services from telecom providers in India such as BSNL, analyzing factors like promotional strategies, service quality and meeting customer expectations.
India is the booming market for telecom sector. It is ranked second in telecom network provider all around the world. This industry has witnessed significant growth in subscriber base over the last decade, with better network coverage and competition induced decline in tariffs. This attracted various foreign companies to invest in this sector.
Falguni Nayar is the founder and CEO of Nykaa, an Indian beauty and personal care e-commerce platform. She was inspired to start Nykaa after seeing the success of Sephora and realizing there was an opportunity in the online beauty space in India. Nykaa specializes in selling a wide range of cosmetics, skincare, haircare, and other beauty products from various brands online and through retail stores. As a former investment banker, Nayar understood how to raise funds and invest in growing the business over phases that included developing the website, sourcing genuine products, and marketing the brand. What makes Nykaa unique is that it is a multi-branded marketplace that
KAPL solely created the liquid vaporizer mosquito repellant segment in India, gaining a market share of 69% by 1999 as the brand All Out. All Out was a pioneer product using Japanese technology and had premium pricing starting at Rs. 225, which was later reduced. KAPL's marketing mix included unique animated frog advertisements across various media and sales promotions. While the mosquito repellant market in India was expected to grow due to health awareness, concerns over chemical effects could hamper growth, and KAPL faced challenges competing against larger multi-product companies.
Vodafone Group is the world's leading mobile telecommunications company with operations in Europe, the Middle East, Africa, Asia Pacific and the United States. Vodafone has a market capitalization of approximately £71.2 billion and equity interests in 31 countries across five continents. Vodafone Essar is Vodafone's Indian subsidiary with over 85.82 million customers across India. The Indian telecom market is the fastest growing in the world and the second largest market globally in terms of wireless and wireline subscribers. Vodafone's business strategy in India focuses on leveraging its generic strategy and addressing the threats from new competitors through diversification and a focus on rural markets, infrastructure sharing, and
Nokia is facing significant financial losses and declining market share. To address this, Nokia plans to relook its mission and vision, consider new mobile trends, pay attention to competitors, and implement strategies like developing low-cost smartphones, changing to a new OS, pursuing an NFC strategy, and further developing Meego. Nokia aims to regain its top position in the mobile market with 34% market share by 2014 and 40% by 2015.
This document provides an overview of Reliance Jio, including its organizational profile and products. Reliance Jio is a subsidiary of Reliance Industries focused on providing 4G mobile and broadband services in India. It holds pan-India licenses and spectrum and aims to provide high-speed internet connectivity and digital services. Reliance Jio offers various apps and services and is building out a next-generation network to handle increasing demand for data and voice.
Vodafone is the world's largest mobile telecommunications company operating in 26 countries with over 130 million customers. To promote brand awareness globally, Vodafone uses celebrity endorsements including David Beckham. Market research found Beckham's campaign promoting Vodafone's live! service significantly increased awareness and recall of the Vodafone brand. The campaign showcasing Beckham's everyday use of the live! features was widely successful in communicating the brand's message and values to customers.
Reliance Jio has undertaken an aggressive marketing strategy that includes:
- Offering free data, voice calls, and apps until March 2017 as part of their welcome offer
- Promoting affordable data plans starting at Rs. 50 per GB and 8GB of free WiFi access
- Reaching over 18,000 cities and 2 lakh villages across India through their extensive distribution network
- Engaging in promotional activities using celebrities and providing free services at cricket stadiums
- Maintaining a strong online presence on platforms like Facebook, Twitter, blogs, and their own website and portal
This document discusses product systems and mixes for LG Electronics. It provides details on LG's 13 product lines which include refrigerators, televisions, washing machines, air conditioners, computers, and more. The total number of products across all lines is 1579. On average, each product line has around 121 items. The document also examines the depth, or number of variants, for some product lines like air conditioners. It notes that LG products have high consistency since they are closely related and can be obtained from the same outlets.
This document analyzes Vodafone's strategy for developing total communications in the UK market. It provides an overview of Vodafone, including its mission, vision, and growth objectives. It then performs a PESTEL analysis, Porter's Five Forces analysis, and SWOT analysis to evaluate the market environment and Vodafone's position. Recommendations are made, such as partnering with BT, tapping into rural markets, and diversifying services. The value chain and bibliography are also included.
- Ola was founded in 2010 in India and has grown to operate in 110 cities, employing over 8,000,000 driver-partners and 6,000 employees.
- It offers a wide range of vehicle options for rides within cities as well as between cities. It also offers related services like Ola Money for payments and Ola Play for in-ride entertainment.
- Ola uses a dynamic pricing model that factors in demand and supply as well as peak pricing periods. It has partnerships to expand its services and uses both online and offline channels to promote itself.
The document discusses segmentation, targeting, and positioning strategies for Hindustan Unilever's soap and detergent brands. It outlines how HUL segments the soap and detergent market based on factors like hygiene, beauty, price, and quality. It then discusses which segments HUL targets for its different brands. The document also provides examples of how HUL positions its brands through concepts, branding, and packaging that appeal to targeted segments.
India’s Telecom War: Blue Ocean Strategy in India’s telecom industryAshutosh Gaiha
What exactly did Jio do, to cause the telecom revolution and even manage to beat decade-old companies like Airtel and Vodafone? They took the unexpected route by betting on a new technology at a time when competitors were betting on existing technology…
The slides is about Indian Telecom Industry and its components.
The slides have case study about Jio, Airtel and BSNL
Indian telecom industry underwent a high pace of market liberalisation and growth since the 1990s and now has become the world's most competitive and one of the fastest growing telecom markets. The Industry has grown over twenty times in just ten years, from under 37 million subscribers in the year 2001 to over 846 million subscribers in the year 2011. India has the world's second-largest mobile phone user base with over 1183.04 million users as of September 2017. It has the world's second-largest Internet user-base with over 324 million as of September 2017.
Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited, is India's largest telecommunications company. It owns wireless telecommunications brands including Jio and provides 4G/LTE mobile data and voice services, fiber internet (JioFiber), and apps. RJIL has over 350 million subscribers, a market share of 29.2%, and aims to reach 45% by 2022. It competes primarily with Airtel, Vodafone, and Idea and has invested heavily to build its network infrastructure. Through promotions and partnerships, Jio positions itself as providing high-quality, affordable services to customers across India.
Reliance Jio Infocomm Limited is an Indian telecommunications company owned by Reliance Industries. It launched commercial operations in September 2016 and has over 227 million subscribers as of 2022. The document provides details about Jio's history, mission, objectives, SWOT analysis using Porter's Five Forces model, competitive advantage, impact on the telecom industry, and data usage growth in India post Jio's launch. It establishes Jio's leadership position through affordable services, high-speed network coverage, and disruption of traditional pricing models in the country.
The document provides information about Reliance Jio, an Indian telecommunications company. Some key points:
- Jio was registered in 2007 and is a subsidiary of Reliance Industries. It launched 4G services in 2016 and crossed 50 million subscribers within 83 days.
- Jio owns spectrum bands and fiber infrastructure across India. Major tech companies like Meta and Google have invested in Jio.
- Jio launched various multimedia apps for services like music, movies, and payments. As of 2020, Jio had over 130 million subscribers and launched home broadband services.
This document provides a SWOT analysis of Reliance Jio Industries. It introduces the company and provides details on its strengths, weaknesses, opportunities, and threats. Some of Jio's key strengths include its use of an advanced 4G network, integration of technology companies, and strong branding strategies. Weaknesses include an inability to attract 2G users and occasional connectivity issues. Opportunities lie in expanding to foreign markets and supporting future 5G/6G technologies. Threats include potential loss of customers if prices increase or free offers end. In conclusion, Jio has seen strong growth through investments and marketing but faces challenges in maintaining customers and resolving disputes.
The document is a major project report submitted by a student named Narender Singh Bhandari to fulfill requirements for a BBA program. The report examines customer satisfaction towards Airtel. It includes an executive summary that outlines Airtel's business operations and growth factors in India. It also provides details about Airtel's network infrastructure, services, and SWOT analysis. The report aims to understand customer psychology and buying behavior to help Airtel develop marketing strategies.
The document performs a SWOT analysis of Reliance Jio and Bharti Airtel, two major telecom companies in India. For Reliance Jio, its strengths include its large market share and customer base, cutting-edge technology, and affordable pricing. Its weaknesses are dependence on data revenue and potential network congestion. For Bharti Airtel, its strengths are its strong market presence, diversified services, and global operations. Its weaknesses include intense competition and high debt. Both companies face opportunities in 5G adoption but challenges in regulation and competition.
Reliance Jio has disrupted the Indian telecom sector by providing 4G data at very low prices. Mr. Ambani views Jio as a tech company, not a telecom company. Jio is fighting the data war by offering free voice calls, affordable 4G phones and plans, and premium content. This has forced competitors like Airtel and Vodafone to slash data pack prices significantly. In the future, Jio aims to acquire high spending customers from competitors and transition the market from 3G to 4G. However, it must retain subscribers beyond free offers and work to improve its new VoLTE network to succeed long term.
Jio as a game changer in Indian Telecom Service Industry_Manosij RahaManosij Raha
Jio Infocomm Limited as a game changer in Indian Telecom Service Industry-
Topics-
Introduction
Services and products
Brand Strategies
Potter’s Five Forces Model
STP
Competitor Analysis
Marketing Mix (4 P’s)
Gaps Model
Flower of Services
SWOT Analysis
Reliance Industries Limited (RIL) acquired a 96% stake in Infotel Broadband Services Limited (IBSL) in 2010, later renaming it Reliance Jio Infocomm Limited (RJIL) in 2013. Jio analyzed the untapped potential of India's telecom sector after demonetization and gained customers by offering free data and services, increasing GDP by 1.38%. While Jio leads in technology like VoLTE and plans to offer 5G, it faces challenges from competitors and limitations of existing 3G networks, while seeking to merge services and address issues like reduced speeds and battery drain from its 4G services.
Reliance jio india the market disruption of the decadeAkancha Verma
Reliance Jio disrupted the Indian telecom industry through aggressive pricing strategies targeting consumers at the base of the pyramid (BoP) in India. Jio offered free voice and data services for the first six months, and then continued with extremely low pricing, gaining over 50% market share by 2020. This led competitors to merge in order to compete. Jio's strategies benefited both consumers and society through increased digital access and services, and also proved financially successful for Reliance Industries. However, sustaining this business model with the rise of 5G may pose new challenges.
1. company profile
3. CEO
4. Board of Directors
5. profit earned
6. mission
7.Vision
8.Objectives
9.Jio competitors
10. Social Responsibilties
11.Porters Five Force model
12. Retrenchment
13. Diversification
Jio disrupted the Indian telecom industry by offering premium 4G services at much lower prices compared to competitors. It had a strong technology advantage with exclusive 4G spectrum holdings across India. Its strategy involved growth hacking rather than focusing on break-even, and a blue ocean approach of complete service bundles at the lowest prices. It provided free services initially to rapidly gain subscribers. This led to bankruptcy of some competitors and consolidation in the industry. Customers benefited from substantially lower prices and increased data adoption in the country due to Jio's entry.
This document provides an overview of Bharti Airtel Limited, a leading global telecommunications company. It discusses Airtel's business divisions, which include digital TV services, Airtel business, mobile services, and telemedia services. It also outlines Airtel's mission to win customers for life through an exceptional experience, and its vision to enrich customers' lives. Additionally, the document performs a SWOT analysis of Airtel, identifying strengths like its renowned brand and extensive infrastructure, weaknesses such as high debt, opportunities in strategic partnerships and untapped markets, and threats from government regulations and competition. It concludes by listing Airtel's top competitors and its corporate social responsibility programs in education and community initiatives.
Reliance Industries Ltd.: Reliance Jio vs Airtel: Indian billionaires -Bharti Airtel vs Reliance Jio Securities Telecom Battle in India- Telecom war: How will Bharti Airtel & Reliance Jio move forward to #makeIndiagreatIndia
Reliance Jio has disrupted the Indian telecom sector through huge initial investments, establishing many stores across India, and innovative e-marketing strategies. Within a short time, Jio gained over 109 million subscribers, while other companies like Airtel, Vodafone, Idea, and BSNL saw declining sales, market share, customer base, and profits. Through aggressive pricing, bundled plans with handsets and connections, and signing up nearly 200 million users in under two years, Jio has achieved dominance in the market and shows no signs of slowing, expanding into new areas like Jio Fibre and maintaining over 35% market share.
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Relevance for customers
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Telecom Market JIO and Airtel
1.
2. JIO
Mission – Take Digital Experience to
Remote Areas of India
Target – To reach 100 million subscribers
as against current 150 million subscribers
Not just another player in the market but
with clear vision and solid targets
Ambani says “Data is the new oil”;
Reliance Industries mainstay is the
petrochemical business ; Data is what he
bets on.
3. BUILT ENTRY BARRIERS
Country’s top billionaire industrialist did
6 years of rigorous preparation touching
every nook and corner of the country
Made investment of Rs. 1.5 trillion with
free voice and data
Reliance bought a company Pan-India
4G airwaves in 2010.He made
investments to tower FIBRE technology
in last couple of years
4. ARRIVIAL OF JIO
The industry have been disrupted and the entry of
the game changer has put pressure on existing
players in the market
Enticing customers with freebies, understands Indian
customers are very price sensitive
Consolidation - Smaller Players have exited the
market and some have merged to compete with the
deep pockets or be the market leader
Existing Players want to retain their customers and
increase Average Returns Per User
Airtel and others in the market might benefit because
of Jio, as after their welcome offer of free trial period,
customers might be back to their loyalties.
5. Complementing
The data speed and apps, make it the
perfect platform for Modi’s Digital India
Programme
As the use of internet increases and
spreads to remote areas, even others are
benefited. For ex. Apps like Facebook
grows in India.
Cash flows through partnership with other
companies like Uber
By their increasing subscribers and
success and name the investors and
demand on share increase.
6. Channels of Revenue
Jio is advanced – all in one – app family
To access services online <Payment, Money,
Messaging, News, Shopping, Ride>
Jio hasn’t started earning its profits yet as it is
yet giving free services. It has Profit from
subscriptions, regular tariff charges
Lyf Phones – very low prices – customers
have cheaper option to reap benefits of plans
by Jio
Increase in sales of handsets – monitor
customer preference – roll out other offers –
create stickiness to customer loyalty
7. AIRTEL
Mission – Hunger to win customers for life
Vision – To enrich lives of customers, obsession is to
win customers for life through an exceptional
experience
Tagline – The Smartphone Network
Setup new towers – Fastest network and market
leader
Reached the public, increased users in the market
with ads and promotions
Known for Innovations – cont. tech upgradation,
value added services, highest standard of customer
care, Lifetime Prepaid, Hello Tunes, My Plans,etc
Satisfied customers
8. Faces strong competition from rivals
aiming to be market leaders
Only telecom to deleverage itself in next
2 years
Got the pinch with Jio s Unlimited free
voice calling
Experts advise investors to consider
Airtel stock as a long term investment
oppurtunity
Merge with Telenor
9. Rising tensions
Airtel claims itself to be Officially the
Fastest Network by Ookla s Testings.
But Jio says, Ookla gives such awards
on money and the word officially is
misleading to the public as if it from
govt. like DoT or Trai
Jio says due to lack of interconnect
points – calldrops
Airtel blames Jio for calldrops as due to
underpreparedness
11. Market
India - Fastest growing mobile market in
the world
Airtel’s net profit fall by 55% because of
price war started by Jio
Loss of Airtel’s 7.7 million data users in
3 months of Jio s entry
R-Jio added more than 51 million in 3
months, 72 m in 4 months of entry –
world record!
17. The already data users have become jio
users
Reduction in the rise of subscriptions
Airtel cut 80% price to check The Jio
Effect
The debt burden
Airtel -10k crore debt
Jio - 49k crore debt
Idea - 2k crore debt
Vodafone – 47k crore debt
Risk of default in payments
18. Sources of Data
Business Today
Business India
Economic Times
India Today - Business
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