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Salesforce.com User Group
Atlanta
May 30, 2012
Founded in 2007

Analyze Business Data     Backed By:

4,000+ Customers
152 Employees Worldwide
$28.5m in funding
GREAT ORGANIZATIONS who are
ANALYZING DATA today with GoodData

  …for themselves      …for their customers
Platform

INTEGRATED end to end architecture

Purpose built for the CLOUD

Technology AGNOSTIC

CONNECTS to any data source


Deep PRESENTATION layer


                                     On-prem	

     …and EVOLVING every week
                                                  Cloud	


                                                             Big Data
Business Mashups




Platform



                   ON-PREM
Data Connectors     DATA




Cloud/Big Data
cloudconnect

Example prebuilt
connectors:
                       Connect Transform Load
                       CONNECT your DATA
                       with GOODDATA
Kick Off
                                                         Mar
                  Project Management                        keti
     Find         Requirements Definition
                                                   Sales           ng
                  Wireframes                             Social
                                               Service


                  Rapid prototyping
                  Data Modeling                   +        +
   Uncover        Report & Dashboard Design
                  Requirements Sign-off



                  Implement Data Model
                  Automate Data Connectors
  Synthesize      Security & User Management
                  Data Validation



                  Testing
                  User Acceptance
Expose & Evolve   Training
                  Launch
Example Best Practice Business Mashups!



Tactical pipeline management      Path to purchase and funnel   Monitoring and listening of
and strategic analysis of sales   management to optimize        activity across multiple social
performance & activity. Set       demand gen and lead           channels. Check the pulse of
accurate plans and react to       nurturing. Measure            company & brand health.
pipeline changes to hit goals.    Marketing ROI.                Measure the return of social
                                                                marketing efforts.
GOODDATA CUSTOMER
                 SUCCESS
Con
    su   lting   PROGRAM
Supp
       ort


                 ORGANIZED to ENSURE
                 rapid & ongoing SUCCESS
Case Study	



What: Analysis of 4000+ sales force
Solution: Global view of sales pipeline from
management down to individual sales reps
Why: Give all users a view into their pipeline
Value: Increase sales & revenue




“  With GoodData we don t have to jump through
  hoops to view our critical sales data.
Case Study	



What: Analysis of customer listening patterns
Solution: Used to understand the
demographics of customers for different songs
and artists
Why: Sell targeted advertising space
Value: Increased and optimized advertising
yield




“  The best thing about GoodData is that it s been valuable
 right from the beginning - no waiting game. Our sales
 team now has direct access to metrics that took days for
 our engineering team to produce.
Case Study	



What: Analysis of customer support organizations
Solution: Embedded advanced analytics on support
ticket volumes, resolution times, and support agent
performance
Why: Optimize the efficiencies and effectiveness of
support organizations to manage cost and customer
satisfaction
Value: Increased upgrade revenue for their premium
service




“"GoodData gives our Executive Team a strategic view
 of our business."
A NEW
GENERATION OF
BUSINESS
INTELLIGENCE in
the CLOUD
Thank you!
Matt Perrin
Sales Director
(857)321-3568
matthew.perrin@gooddata.com

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Take Your Sales Pipeline Reporting to the Next Level 05-30-2012

  • 2. Founded in 2007 Analyze Business Data Backed By: 4,000+ Customers 152 Employees Worldwide $28.5m in funding
  • 3. GREAT ORGANIZATIONS who are ANALYZING DATA today with GoodData …for themselves …for their customers
  • 4. Platform INTEGRATED end to end architecture Purpose built for the CLOUD Technology AGNOSTIC CONNECTS to any data source Deep PRESENTATION layer On-prem …and EVOLVING every week Cloud Big Data
  • 5. Business Mashups Platform ON-PREM Data Connectors DATA Cloud/Big Data
  • 6. cloudconnect Example prebuilt connectors: Connect Transform Load CONNECT your DATA with GOODDATA
  • 7. Kick Off Mar Project Management keti Find Requirements Definition Sales ng Wireframes Social Service Rapid prototyping Data Modeling + + Uncover Report & Dashboard Design Requirements Sign-off Implement Data Model Automate Data Connectors Synthesize Security & User Management Data Validation Testing User Acceptance Expose & Evolve Training Launch
  • 8. Example Best Practice Business Mashups! Tactical pipeline management Path to purchase and funnel Monitoring and listening of and strategic analysis of sales management to optimize activity across multiple social performance & activity. Set demand gen and lead channels. Check the pulse of accurate plans and react to nurturing. Measure company & brand health. pipeline changes to hit goals. Marketing ROI. Measure the return of social marketing efforts.
  • 9. GOODDATA CUSTOMER SUCCESS Con su lting PROGRAM Supp ort ORGANIZED to ENSURE rapid & ongoing SUCCESS
  • 10. Case Study What: Analysis of 4000+ sales force Solution: Global view of sales pipeline from management down to individual sales reps Why: Give all users a view into their pipeline Value: Increase sales & revenue “ With GoodData we don t have to jump through hoops to view our critical sales data.
  • 11. Case Study What: Analysis of customer listening patterns Solution: Used to understand the demographics of customers for different songs and artists Why: Sell targeted advertising space Value: Increased and optimized advertising yield “ The best thing about GoodData is that it s been valuable right from the beginning - no waiting game. Our sales team now has direct access to metrics that took days for our engineering team to produce.
  • 12. Case Study What: Analysis of customer support organizations Solution: Embedded advanced analytics on support ticket volumes, resolution times, and support agent performance Why: Optimize the efficiencies and effectiveness of support organizations to manage cost and customer satisfaction Value: Increased upgrade revenue for their premium service “"GoodData gives our Executive Team a strategic view of our business."
  • 14. Thank you! Matt Perrin Sales Director (857)321-3568 matthew.perrin@gooddata.com
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