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This document discusses the current economic recession as an opportunity for "resetting" marketing strategies. It encourages marketers to take advantage of this chance to change outdated approaches and reinvent branding, advertising, and consumer engagement. Examples are given of companies like Danone that have driven sales growth through "brand resets" involving new products. The author advocates differentiating from old ways of doing business and connecting with consumers from new perspectives, as demonstrated by brands and individuals who have successfully "reset" themselves, such as Shawn White, Ashton Kutcher's media company Katalyst, and Gary Vaynerchuk.
