Dvouhodinovka má dvě části: první část se věnuje samostatné práci v hodině - studenti zjišťují, jaký je rozdíl mezi generací X, Y a Z a v jejich používání médií, jaké jsou generační rozdíly mezi v přístupu k médiím apod. Druhá část je výkladová a věnuje se vývojem médiím od vynálezu fonografu. Není potřeba vykládat v hodině.
Prezentace Martina Zdražila (@mzdrazil) z prvního setkání mikrokonference COFI. Přednášel na téma Mobilní marketing.
Sledovat COFI můžete také na Twitteru: @COFI_cz
Dvouhodinovka má dvě části: první část se věnuje samostatné práci v hodině - studenti zjišťují, jaký je rozdíl mezi generací X, Y a Z a v jejich používání médií, jaké jsou generační rozdíly mezi v přístupu k médiím apod. Druhá část je výkladová a věnuje se vývojem médiím od vynálezu fonografu. Není potřeba vykládat v hodině.
Prezentace Martina Zdražila (@mzdrazil) z prvního setkání mikrokonference COFI. Přednášel na téma Mobilní marketing.
Sledovat COFI můžete také na Twitteru: @COFI_cz
The document discusses a forum held on April 15, 2008 about preparing for radiological dispersion devices (RDDs), also known as "dirty bombs". The forum focused on the differences between nuclear bombs and RDDs, providing examples of radioactive materials that could be used in RDDs such as americium-241 and cobalt-60. Credits are provided for various images related to nuclear weapons, RDDs, and the materials involved.
Pick Up The Pace: Creating Quality Rapid E LearningEnspire Learning
Business moves quickly. New products hit the market. New skills are needed. Training programs must keep up with the pace of change. Increasingly, organizations are turning to the tools and processes of rapid e-learning. But choosing rapid e-learning to meet your training needs doesn't mean you have to sacrifice quality instructional design and interactivity.
EstCHI was established in 2010 to promote human-computer interaction in Estonia. It brings together academics and professionals from both public and private sectors through bi-monthly meetings of 70+ people and an annual conference of 300+ attendees from Estonia and neighboring countries. In 2014, EstCHI and Cyprus SIGCHI started hosting annual HCI summer schools for 30+ doctoral students and practitioners, supported by SIGCHI. EstCHI's activities have helped develop HCI education and research in Estonia, including a master's program and growing number of doctoral students and projects applying HCI principles.
The document discusses using social networking tools to build a personal learning network (PLN). It defines what a PLN is and lists many popular social media sites that can be used, such as blogs, wikis, Twitter, Facebook, YouTube, iTunes U and podcasts. The document provides advice on getting started with a PLN, recommending choosing one or two tools like Twitter and RSS feeds to follow blogs. It also describes features of different social media and how they can be used for networking, sharing ideas and staying connected to learn from others.
El documento habla sobre los riesgos de la ciberdependencia y la importancia de conectarse con la vida real. Recomienda reconocer cuando se tienen problemas por pasar demasiado tiempo en línea y aprender a seleccionar la información que se consume sin dejarse presionar por los demás. Además, enfatiza que cada persona es única y debe vivir de acuerdo a su propia forma de pensar.
Vizuální komunikace v dnešním virtuálním světěFilip Hunek
Každou minutu lidé vytvoří a nahrají na sociální sítě statisíce fotografií.
Naše civilizace se tak stává kulturou vizuálních obsahů.
Žijeme v době, kdy se čím dál více pohybujeme ve virtuálním prostoru, prostřednictvím smartfonů jsme on-line prakticky kdykoliv a kdekoliv.
Zároveň nemáme čas psát dlouhé romány, a tak nabývá na intenzitě komunikace formou fotek, memů, videí…, zkrátka vizuální komunikace.
Lexikon mediálních kouzel aneb život s médii v roce 2013Martin Maruniak
Přednáška pro studenty Fakulty marketingových komunikací Univerzity Tomáše Bati ve Zlíně o tom jak fungují média. Fenomény současných médií a jak by mělo PR k tomu přistoupit.
The document discusses a forum held on April 15, 2008 about preparing for radiological dispersion devices (RDDs), also known as "dirty bombs". The forum focused on the differences between nuclear bombs and RDDs, providing examples of radioactive materials that could be used in RDDs such as americium-241 and cobalt-60. Credits are provided for various images related to nuclear weapons, RDDs, and the materials involved.
Pick Up The Pace: Creating Quality Rapid E LearningEnspire Learning
Business moves quickly. New products hit the market. New skills are needed. Training programs must keep up with the pace of change. Increasingly, organizations are turning to the tools and processes of rapid e-learning. But choosing rapid e-learning to meet your training needs doesn't mean you have to sacrifice quality instructional design and interactivity.
EstCHI was established in 2010 to promote human-computer interaction in Estonia. It brings together academics and professionals from both public and private sectors through bi-monthly meetings of 70+ people and an annual conference of 300+ attendees from Estonia and neighboring countries. In 2014, EstCHI and Cyprus SIGCHI started hosting annual HCI summer schools for 30+ doctoral students and practitioners, supported by SIGCHI. EstCHI's activities have helped develop HCI education and research in Estonia, including a master's program and growing number of doctoral students and projects applying HCI principles.
The document discusses using social networking tools to build a personal learning network (PLN). It defines what a PLN is and lists many popular social media sites that can be used, such as blogs, wikis, Twitter, Facebook, YouTube, iTunes U and podcasts. The document provides advice on getting started with a PLN, recommending choosing one or two tools like Twitter and RSS feeds to follow blogs. It also describes features of different social media and how they can be used for networking, sharing ideas and staying connected to learn from others.
El documento habla sobre los riesgos de la ciberdependencia y la importancia de conectarse con la vida real. Recomienda reconocer cuando se tienen problemas por pasar demasiado tiempo en línea y aprender a seleccionar la información que se consume sin dejarse presionar por los demás. Además, enfatiza que cada persona es única y debe vivir de acuerdo a su propia forma de pensar.
Vizuální komunikace v dnešním virtuálním světěFilip Hunek
Každou minutu lidé vytvoří a nahrají na sociální sítě statisíce fotografií.
Naše civilizace se tak stává kulturou vizuálních obsahů.
Žijeme v době, kdy se čím dál více pohybujeme ve virtuálním prostoru, prostřednictvím smartfonů jsme on-line prakticky kdykoliv a kdekoliv.
Zároveň nemáme čas psát dlouhé romány, a tak nabývá na intenzitě komunikace formou fotek, memů, videí…, zkrátka vizuální komunikace.
Lexikon mediálních kouzel aneb život s médii v roce 2013Martin Maruniak
Přednáška pro studenty Fakulty marketingových komunikací Univerzity Tomáše Bati ve Zlíně o tom jak fungují média. Fenomény současných médií a jak by mělo PR k tomu přistoupit.
Jaké reklamní tašky si lidé schovávají? Záleží spíš na značce, nebo na designu a materiálu? Respondenty jsme oslovili s klasickým dotazníkem. Zároveň jsme metodologii obohatili o náš nový výzkumný nástroj Ideabaker, který respondentům umožňuje "sbírat data" přímo v terénu - v tomto případě fotky tašek.
London in Prague - workshop on "water conservation"jardac
This document outlines several ideas for a "Conserve Water Project" including:
1) Educating children to teach their elders about water conservation and have children monitor their parents' water usage.
2) A program that allows households to save water and earn points that can be redeemed for beer, and gives rewards like letterboxes to top water savers.
3) Using hidden cameras and social media groups to make individuals aware of their water usage compared to averages and give incentives for lowering consumption.
4) A website that uses color-coding to show which cities are conserving water the best, inspiring competition between neighboring municipalities.
John Kearon Creative Consumers London in Prague 2007jardac
The document discusses measuring and increasing creativity. It describes administering personality and creativity tests to individuals to measure their creativity. More creative individuals generated more novel ideas in idea generation exercises. The document also discusses challenging highly creative individuals ("Creative Sixers") to build upon existing ideas, which significantly increased their creative output. Giving the Creative Sixers more time to consider the ideas also substantially increased novel, high-quality ideas generated.
The document discusses the rise of "empowered consumers" and argues that companies should embrace co-creation with consumers. It notes that consumers are in control of content and are actively engaged in sharing opinions online. The document advocates that companies find ways to meaningfully collaborate with influential consumers who are willing to help shape brands, and presents a case study of a company that co-created a new product variant with consumers. Finally, it frames co-creation as a revolution rather than just a passing fad.
Richard Connell SonyBMG London in Prague 2008jardac
The document outlines a segmentation strategy for SonyBMG Music UK that divides consumers into 4 macro groups - The Fanatics, The Enthusiasts, The Casuals, and The Indifferents - with each group further divided into multiple segments. It also lists the creative, CRM, media buying, and other teams responsible for developing strategies targeted at each consumer segment.
This document discusses communications planning in the age of digital conversations. It notes that brands are now part of conversations and that consumers have more control over their relationships with brands. Communications planning is likened to sex, with considerations around who to target, when, where it will have most effect, and how to do it memorably at lowest cost. Digital has changed the rules and game, with power, speed and ability now key. Word of mouth and customer experiences are highly influential. The document advocates for propagation and transmedia planning to spread content across various touchpoints and allow users to pick up, repurpose and propagate messages. In summary, it examines how communications planning must adapt to a world where conversations are digital and spread virally
The American Dream on the Couch and
the Obama Effect
The bulk of this work was commissioned by an agency who asked to explore the
cultural dynamics of the American Dream for a major US client. Although we
cannot present the commercially viable concepts that we developed from this
analysis, we are pleased to share with you some of the analytical framework that
we used in order to make sense of the American Dream.
Find out more about more our work in the US, UK and the rest of the world at
www.semiotics.co.uk
All images herein remain the copyright of their
respective owners.
The document discusses the rise of social media and its importance globally and in Europe. It notes that social media is becoming a central part of people's lives and is no longer just about finding information but connecting people. Specific statistics are given about the large numbers of global users of major social media platforms like Facebook. The rest of the document focuses on Facebook, including its goal of connecting people, its rapid growth worldwide and in diverse markets like the Czech Republic. Demographic data is presented about Czech Facebook users. The document also discusses how marketers can use Facebook to engage with users and the evolution of Facebook ads to focus more on social engagement between users.
The music industry is facing major challenges due to new digital technologies and file sharing. CD sales have declined 20% in 2007 and the industry is predicted to half in size. Consumers now listen to music on average 5-6 devices and most agree it is easy to share and transfer music digitally. While some propose more aggressive legal action, others argue file sharing can benefit artists and that not all music consumption can be measured traditionally. The industry must adapt to changing consumer behaviors and find new business models directly connecting artists and fans.
The document describes a project called Wildfire that was initiated by Unilever to generate new deodorant concepts in an innovative way. It discusses using a team of "creative sixers" - the top 6% most creative individuals - to generate unconventional ideas. Over 100 concepts were developed and tested using an online "predictive market" with 500 participants to identify the most promising ideas. Two top concepts from this process were translated into new Axe fragrance products called Axe Day and Axe Night.
Marta Hoffman Esomar Network Of Favours 0708jardac
The document describes a project to develop branded content for a brand through co-creation with consumers. A research agency worked with an advertising agency and brand to develop content ideas through workshops with consumer panels. The workshops generated over 250 ideas which were refined into five concepts over two stages of workshops. The concepts were tested and two were selected, one being a social networking site called "The Network of Favours" which addressed consumers' need for help from their social networks. The project demonstrated the effectiveness of co-creation and testing concepts with consumers to develop innovative branded content.
The document discusses the rise of "empowered consumers" and argues that companies should embrace co-creation by actively involving consumers in the innovation process through new research techniques and by encouraging positive word of mouth. It notes that some argue this represents a revolution in corporate innovation, while others believe consumers should be kept out of the process and that innovation comes from companies, not consumers. The document presents both sides of the debate around whether companies should trust consumers during the innovation process.
The document discusses the shift from traditional consumer models to consumer co-creation enabled by new technologies and user-generated content. It provides examples of companies like Procter & Gamble and Lego that have successfully engaged communities to gather feedback and co-create new products and innovations. It also outlines considerations for developing effective communities of creation, such as balancing order and openness, intellectual property management, and incentives for long-term user involvement.
3. Europeans now watch TV online They are beginning to subscribe to Mobile TV Expanding the content they view on their iPods NOW Radikální změna ve způsobu jakým konzumujeme zábavu THEN
4. 2007 $349 20,000 songs 80 GB hard drive Plays music, movies, TV, photos, games 2001 $399 1,000 songs 5 GB hard drive Plays music Technolog ie je výkonější a dostupnější...
5.
6. 1 “ připojovat se ” “ být neustále připojen ” 2 Interface “ můj virtuální prostor ” 3 Gaming 4 Mobility “ Technolog y Transforms” “ Interactivity”
21. TV Radio POS WEB PR Cinema TURNS NICE GIRLS NAUGHTY WAVE OF CRIMES OF PASSION Magazines Events City attacks Plně integrovaná komunikace...(Internet jako mediální kanál hraje hlavní roli, která se ale nedá oddělit od role ostatních médií)
22. Spojit se, s d ílet a společně vytvářet obsah....
23.
24. Jaroslav.Cir @gmail.com www. perfectcrowd. cz ...s díky agentuře Mindshare, UK za mnoho podkladů pro tuto prezentaci...