There is little doubt that Business Analytics will become a core differentiator in consumer industries, but even though Retail and Consumer Goods companies view analytics as extremely strategic, they struggle to effectively leverage it across the enterprise. EKN has studied the adoption and impact analytics in these industries for the last 5 years, and this counterpoint presentation will summarize key trends in analytics and shares fresh 2016 data on the state of analytics. Presented by Joe Skorupa (Editorial Director, RIS News) & Gaurav Pant (Senior VP Research & Principal Analyst, EKN Research) at the 2016 SPI Conference.