Drive Business Outcomes for Big Data Environments

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Bob Eve, Director of Cisco Data Virtualization Business Unit, highlights big data business opportunities and the big data integration challenge in his recent presentation from Cisco Live 2014.

Drive Business Outcomes for Big
Data Environments
Session ID 14PT
Cisco Data Virtualization Business Unit
Bob Eve, Director

“High-volume, velocity and variety information
assets that demand cost-effective, innovative
forms of information processing for enhanced
insight and decision making.”
-Gartner

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
How Much is a 1% Change Worth?
1%
Reduction in
Customer Churn
6%
Increase
in Profits
8.7%
Increase in Operating
Profits
5%
Increase in Profits
25%
Retention
Improvement*
1%
Increase in Customer
Satisfaction
1%
Improvement in Average
Selling Price
*Sourced from Gartner

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
What Changed?
5
15+ billion permanent
50+ billion intermittent
30+ billion permanent
>200 billion intermittent
2011 Internet-connected Things 2020 Internet-connected Things
Content &
Services via
Connected
Products
Biometrics Smart
Cities
Building &
Infrastructure
Management

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
What Is Your Big Data Opportunity?
6
Other
Businesses
Business
Leaders
BusinessOutcomes
Data
• Customer Profitability
• Faster Time to Market
• Cost Reduction
• Risk Management
• Compliance
• Business & IT Agility
Business Outcomes
Leading Businesses Use Data to Drive Better Business Outcomes

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Big Data Integration Challenge
How Does the Business Leverage All the Data?
Cloud Data
Sources
Big Data / IoE
Sources
Traditional Data
Sources
With Data Silos, Data Is Now Distributed Everywhere

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Data Virtualization Solution
Cisco Data Virtualization (on UCS)
AnalyticsBusiness Intelligence
Unified, Business-friendly View Of All Data for Better Business Outcomes
Cloud Data
Sources
Big Data / IoE
Sources
Traditional Data
Sources

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Data Virtualization: Reduce Portfolio Risk
Barclays
• Federated market, on-
line and historical
credit market data
across 89 sources
• Historical data moved
to Hadoop for
immediate access and
analysis
• Improve management of
fixed income portfolio
risk by extending
algorithms to historical
data
 Real-time market
data
 Online data (30 days
/ 400 million
records)
 Historical data on
tape (30 days to 5
years data)
Solution Impact on CustomerCustomer Challenge
• Better risk
management of fixed
income portfolio
• Saved over $1M in
development costs
using SQL vs.
MapReduce
• Utilized Hadoop for
price of tape

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Data Virtualization: Optimize Upstream Business
Global Energy Firm
• “Single Source” with
Cisco Data
Virtualization for easy
access to
 30+ subject areas
 650+ standard
entities
 45+ source systems
• Seeking an
integrated, holistic,
view of exploration
and production
asset data to
optimize upstream
business
Solution Impact on CustomerCustomer Challenge
• 30-40,000 business
queries per day
• 50% less costly than
legacy solutions saving
$2M per year
• 3x faster time to
solution for new
applications
• 80% data object reuse

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Data Virtualization Business Benefits
5-10x
Faster
Up to 75%
Cost Savings
Higher Impact
Empower people to achieve better
business outcomes with instant access to
all the data they want, the way they want it.
More Agile
Respond faster to your ever changing
business conditions and analytics/BI
needs.
Less Expensive
Data virtualization’s streamlined
approach reduces complexity and
saves money.
Cisco Data Virtualization
AnalyticsBusiness Intelligence
Immediate
Access
Better Business Outcomes, Faster, For Less

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public
Closing Thought
13
Other
Businesses
Business
Leaders
BusinessOutcomes
Data
• Customer Profitability
• Faster Time to Market
• Cost Reduction
• Risk Management
• Compliance
• Business & IT Agility
Business Outcomes
Remember the Fourth V – Value!

Watch full webinar here: [https://buff.ly/2R4JjBX] Organizations today are data rich and insights poor. There is data everywhere. ERP systems, CRM systems, external data, data lakes and ponds. The real question to ask is “Are the users getting the insights they need when they need where they need to drive successful business outcomes”. Data Integration is a core pillar of the “Data to Value” journey. In this session you will hear how enterprises across industries are grappling with data, insights challenges and how organizations have adopted data virtualization to accelerate their "data to value" journeys. Watch this Denodo DataFest 2018 session to learn: How to reduce effort to get from data to value Hope to gain faster time to Insights How to reduce overall cost of ownership

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Avancerad dataanalys och ”big data” har under de senaste åren klättrat på trendlistorna och är nu ett av de mest prioriterade områdena i utvecklingen av nya tjänster och produkter för ledarföretag i det digitala landskapet. Informationen som byggs upp i systemen när kundmötena digitaliseras har visat sig vara guld värt. Här finns allt vi behöver veta för att göra våra affärer mer effektiva. Sedan sommaren 2013 har Connecta tillsammans med Google ett etablerat samarbete för att hjälpa våra kunder med övergången till moln-tjänster för bland annat avancerad dataanalys. För att göra oss själva redo att hjälpa våra kunder har vi under ett antal år utvecklat såväl kunskaper som skaffat oss erfarenheter kring Googles olika moln-produkter, som exempelvis ”Big Query”. Big Query är ett molnbaserat analysverktyg och en del av Google Cloud Platform. Big Query gör det möjligt att ställa snabba frågor mot enorma dataset på bara någon sekund. Big Query och Google Cloud Platform erbjuder färdiga lösningar för att sätta upp och underhålla en infrastruktur som med enkla medel gör allt detta möjligt. På Connecta Digital Consultings tredje event för våren introducerade vi våra kunder och partners i koncepten dataanalys och Big Query. Under eventet berördes följande punkter: - Big Data och Business Intelligence (BI) - “The Google Big Data tools” – framgångsfaktorer och hur man kommer igång - Google Cloud Platform och hur man genomför en framgångsrik molnsatsning Vi presenterade case och berättade om viktiga lärdomar vi dragit i samarbetet med Google och våra kunder.

Open Analytics 2014 - Pedro Alves - Innovation though Open Source

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Delivering the Future of Analytics: Innovation through Open Source Pentaho was born out of the desire to achieve positive, disruptive change in the business analytics market, dominated by bureaucratic megavendors offering expensive heavy-weight products built on outdated technology platforms. Pentaho’s open, embeddable data integration and analytics platform was developed with a strong open source heritage. This provided Pentaho a first-mover advantage to engage early with adopters of big data technologies and solve the difficult challenges of integrating both established and emerging data types to drive analytics. Continued technology innovations to support the big data ecosystem, have kept customers ahead of the big data curve. With the ability to drastically reduce the time to design, develop and deploy big data solutions, Pentaho counts numerous big data customers, both large and small, across the financial services, retail, travel, healthcare and government industries around the world.

¿En qué se parece el Gobierno del Dato a un parque de atracciones?

Denodo

Watch full webinar here: https://bit.ly/3Ab9gYq Imagina llegar a un parque de atracciones con tu familia y comenzar tu día sin el típico plano que te permitirá planificarte para saber qué espectáculos ver, a qué atracciones ir, donde pueden o no pueden montar los niños… Posiblemente, no podrás sacar el máximo partido a tu día y te habrás perdido muchas cosas. Hay personas que les gusta ir a la aventura e ir descubriendo poco a poco, pero cuando hablamos de negocios, ir a la aventura puede ser fatídico... En la era de la explosión de la información repartida en distintas fuentes, el gobierno de datos es clave para garantizar la disponibilidad, usabilidad, integridad y seguridad de esa información. Asimismo, el conjunto de procesos, roles y políticas que define permite que las organizaciones alcancen sus objetivos asegurando el uso eficiente de sus datos. La virtualización de datos, herramienta estratégica para implementar y optimizar el gobierno del dato, permite a las empresas crear una visión 360º de sus datos y establecer controles de seguridad y políticas de acceso sobre toda la infraestructura, independientemente del formato o de su ubicación. De ese modo, reúne múltiples fuentes de datos, las hace accesibles desde una sola capa y proporciona capacidades de trazabilidad para supervisar los cambios en los datos. En este webinar aprenderás a: - Acelerar la integración de datos provenientes de fuentes de datos fragmentados en los sistemas internos y externos y obtener una vista integral de la información. - Activar en toda la empresa una sola capa de acceso a los datos con medidas de protección. - Cómo la virtualización de datos proporciona los pilares para cumplir con las normativas actuales de protección de datos mediante auditoría, catálogo y seguridad de datos.

Cloud: The Commercial Silver Lining for Partners

Amazon Web Services

Big data for product managers

AIPMM Administration

Big Data has been a "buzz word" for a few years now, and it's generated a fair amount of hype. But, while the technology landscape is still evolving, product companies in the software, web, and hardware areas have actually led the way in delivering real value from data sources like weblogs, sensors, and social media as well as systems like Hadoop, NoSQL, and Analytical Databases. These organizations have built "Big Data Apps" that leverage fast, flexible data frameworks to solve a wide array of user problems, scale to massive audiences, and deliver superior predictive intelligence. Join this webinar to learn why product managers should understand Big Data and hear about real-life products that have been elevated with these innovative technologies. You will hear from: - Ben Hopkins, Product Marketing Manager at Pentaho, who will discuss what Big Data means for product strategy and why it represents a new toolset for product teams to meet user needs and build competitive advantage - Jim Stascavage, VP of Engineering at ESRG, who will discuss how his company has innovated with Big Data and predictive analytics to deliver technology products that optimize fuel consumption and maintenance cycles in the maritime and heavy industry sectors, leveraging trillions of sensor data points a year. Who Should Attend Product Managers, Product Marketing Managers, Project Managers, Development Managers, Product Executives, and anyone responsible for addressing customer needs & influencing product strategy.

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Drive Business Outcomes for Big Data Environments

1. Drive Business Outcomes for Big Data Environments Session ID 14PT Cisco Data Virtualization Business Unit Bob Eve, Director

2. Big Data Business Opportunities

3. “High-volume, velocity and variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.” -Gartner

4. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public How Much is a 1% Change Worth? 1% Reduction in Customer Churn 6% Increase in Profits 8.7% Increase in Operating Profits 5% Increase in Profits 25% Retention Improvement* 1% Increase in Customer Satisfaction 1% Improvement in Average Selling Price *Sourced from Gartner

5. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public What Changed? 5 15+ billion permanent 50+ billion intermittent 30+ billion permanent >200 billion intermittent 2011 Internet-connected Things 2020 Internet-connected Things Content & Services via Connected Products Biometrics Smart Cities Building & Infrastructure Management

6. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public What Is Your Big Data Opportunity? 6 Other Businesses Business Leaders BusinessOutcomes Data • Customer Profitability • Faster Time to Market • Cost Reduction • Risk Management • Compliance • Business & IT Agility Business Outcomes Leading Businesses Use Data to Drive Better Business Outcomes

7. Big Data Integration Challenge

8. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Big Data Integration Challenge How Does the Business Leverage All the Data? Cloud Data Sources Big Data / IoE Sources Traditional Data Sources With Data Silos, Data Is Now Distributed Everywhere

9. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Data Virtualization Solution Cisco Data Virtualization (on UCS) AnalyticsBusiness Intelligence Unified, Business-friendly View Of All Data for Better Business Outcomes Cloud Data Sources Big Data / IoE Sources Traditional Data Sources

10. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Data Virtualization: Reduce Portfolio Risk Barclays • Federated market, online and historical credit market data across 89 sources • Historical data moved to Hadoop for immediate access and analysis • Improve management of fixed income portfolio risk by extending algorithms to historical data  Real-time market data  Online data (30 days / 400 million records)  Historical data on tape (30 days to 5 years data) Solution Impact on CustomerCustomer Challenge • Better risk management of fixed income portfolio • Saved over $1M in development costs using SQL vs. MapReduce • Utilized Hadoop for price of tape

11. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Data Virtualization: Optimize Upstream Business Global Energy Firm • “Single Source” with Cisco Data Virtualization for easy access to  30+ subject areas  650+ standard entities  45+ source systems • Seeking an integrated, holistic, view of exploration and production asset data to optimize upstream business Solution Impact on CustomerCustomer Challenge • 30-40,000 business queries per day • 50% less costly than legacy solutions saving $2M per year • 3x faster time to solution for new applications • 80% data object reuse

12. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Data Virtualization Business Benefits 5-10x Faster Up to 75% Cost Savings Higher Impact Empower people to achieve better business outcomes with instant access to all the data they want, the way they want it. More Agile Respond faster to your ever changing business conditions and analytics/BI needs. Less Expensive Data virtualization’s streamlined approach reduces complexity and saves money. Cisco Data Virtualization AnalyticsBusiness Intelligence Immediate Access Better Business Outcomes, Faster, For Less

13. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Closing Thought 13 Other Businesses Business Leaders BusinessOutcomes Data • Customer Profitability • Faster Time to Market • Cost Reduction • Risk Management • Compliance • Business & IT Agility Business Outcomes Remember the Fourth V – Value!

14. Thank you.

Editor's Notes

Drive Business Outcomes for Big Data Environments Presenter: Bob Eve, Director, Cisco Data Virtualization Business Unit As data volume increases exponentially, organizations are facing huge expenses to upgrade capacity in their enterprise data warehouses. To avoid this spend, customers are looking for lower cost alternatives such as offloading infrequently used data to Hadoop. Join Bob Eve from our Data Virtualization Business Unit to find out how Cisco’s Unified Computing System and Data Virtualization integrates Hadoop data with legacy enterprise data into a complete system for greater insight and agility in analytics and business intelligence.
Engage Ask about fit bits No longer “hand entered”
Sony interactive – Game usage data to refine marketing offers and games. $21M in immediate revenue impact and time to market . Comcast in a moment Qualcomm and Pfizer – integrate new data sets into analysis to accelerate their innovation engines, stay ahead of the competition. BMO – Chief Risk Officer spoke at our DV Conference last year, revamp risk management approaches and algorithms - Barclays in a moment Overall IT Agility in the face of revolutionary new technology…Energy Company example
New and more silos….distributed data integration, compute, networking Analytics different beast….what happened…what’s happening, what’s going to happen (predictive) ….what would I rather have happen instead….proscriptive Churn example - trucking company
Sony interactive – Game usage data to refine marketing offers and games. $21M in immediate revenue impact and time to market . Comcast in a moment Qualcomm and Pfizer – integrate new data sets into analysis to accelerate their innovation engines, stay ahead of the competition. BMO – Chief Risk Officer spoke at our DV Conference last year, revamp risk management approaches and algorithms - Barclays in a moment Overall IT Agility in the face of revolutionary new technology…Energy Company example

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