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Analytics Benchmark
Why This Benchmark?
The promise of digital analytics is better decision making that drives measurable business impact.
Unfortunately, too many organizations are not realizing that promise despite significant effort and
investment. Our Analytics Benchmark assessment aids you in understanding where your
measurement ecosystem is not working and provides you with a roadmap to finally recognize the
return on your analytics investment.
Clearly articulate your strategic
objectives are and how your
analytics ecosystem should
support it.
Assess the current state of your
solution and how it is supporting
your strategic objectives.
Define a unique course that allows
you to drive the desired business
impact.
What is the Analytics Benchmark?
An effective and agile analytics ecosystem should support the
organizations strategic objectives. The Analytics Benchmark helps you
to understand if the technology, process and people you have in place
are supporting or hindering you in achieving this goal. Leveraging our
deep analytics expertise and experience, we will evaluate six critical
components of your measurement ecosystem and provide you with
observations and recommendations to guide you in realizing the true
promise of analytics.
QualitativeQuantitative
Governance & Strategy
Culture & Adoption
Tools & Implementation
Reporting & Analysis
Optimization
Segmentation / Data Integration
We start by evaluating the current tools and technology
currently in place today. Ensuring that these tools are setup,
configured and being used consistently is essential to building
a measurement ecosystem that can be trusted as a
foundation for decision making. We want to help you answer
questions like:
Are my tools installed and configured properly?
Am I collecting the data needed to drive vital decisions?
Can I trust the data that I am being provided?
Can we adapt the systems easily as business needs evolve?
Tools &
Implementation
Is everyone clear on what our data means?
Are the reports and analysis getting to the right people?
Who depends on what data to make decisions?
Is there a clear escalation and communication path for
ongoing analysis and insights?
Reporting and ongoing analysis is the critical activity for
generating observations and insights that will lead to
decisions. Aligning the entire organization on how to
understand this information and ensuring it gets to the people
who need it to make decisions unlocks the value in the
measurement ecosystem.
Reporting &
Analysis
Segmenting your data allows you to understand various needs and
behaviors of different target audiences. Refining and testing these
segments is key to ensuring that they drive effective decision
making. Our team will review your organization’s use of
segmentation and integration techniques to determine where you
are and where you can go.
Do we have clearly defined segments that are used across the
organization?
Are we using those segments to drive our testing,
personalization and reporting?
Are we missing insights by not integrating other data sources?
Segmentation/
Data Integration
Ongoing testing & optimization programs are imperative for an
organization to drive continuous improvement. We will review
your current program and provide recommendations focused
on improving the effectiveness and consistency of your
optimization efforts.
How frequently and consistently are we running tests?
What is being tested?
How do we react to results of tests?
How do we decide what to test or optimize?
Optimization
Who owns educating business users?
How are standards and requirements managed?
Do we have the right processes / procedures for deploying
marketing and measurement technologies?
The tools, reports, and processes put in place require
oversight and management. Ensuring that the tools and
processes are being leveraged correctly and evolving with the
business requires effective change control and governance
systems.
Governance &
Strategy
Do people rely on data to make decisions?
Who is our champion for data driven decision making?
Are people empowered to use data to aid in decision
making?
Do we consistently share what we learn across the
organization?
Fully aligning the entire organization to become a data driven
organization is a long road. It is more than having the right
tools, processes and procedures in place.
Culture &
Adoption
We have worked with hundreds of clients to define, implement and optimize data driven
marketing programs. Our experience provides you with real-world expertise that can
define your current state within the context of the broader market and identify
opportunities for improvement specific to your organization.
“SDI has been fantastic. They have
consistently gone out of their way to ensure
a strong relationship with our team. They
worked to learn and understand our
business and are helping us make better
analytics and reporting decisions."
Why SDI?
Internet Marketing Manager
Platforms
Certifications
Specialized Adobe Analytics
Accelerated Analytics Benchmark
We are currently offering a special “accelerated” Analytics
Benchmark Program leading up to the Adobe Summit. This
accelerated program quickly evaluates the four quantitative areas
in an accelerated fashion. The final deliverable is a report that
outlines the current state of analytics within your organization. It
includes actionable recommendations aimed at increasing the
quality and agility of your practice of analytics.
QualitativeQuantitative
Governance & Strategy
(not included)
Culture & Adoption
(not included)
Tools & Implementation
Reporting & Analysis
Optimization
Segmentation / Data Integration
Stakeholder interview
Review business objectives
Accelerated Analytics Benchmark Timeline and Costs
Distribute online questionnaire to key
team members
Gather data (analytics login, current
reports, URLs, etc.)
Run Observe Point Site Audit / Ghostery
MCM / Review Analytics
Week 1
Week 2
Week 3
Final report with key
insights and recommendations
Analyze data
Develop key insights
Prepare draft presentation
Preview presentation with key stakeholder
Contact
Brad.Harbert@searchdiscovery.com
Bradford Harbert
503-201-5817
271 17th St NW Suite 1700, Atlanta, GA 30363
www.searchdiscovery.com

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Search Discovery Analytics Benchmark

  • 2. Why This Benchmark? The promise of digital analytics is better decision making that drives measurable business impact. Unfortunately, too many organizations are not realizing that promise despite significant effort and investment. Our Analytics Benchmark assessment aids you in understanding where your measurement ecosystem is not working and provides you with a roadmap to finally recognize the return on your analytics investment. Clearly articulate your strategic objectives are and how your analytics ecosystem should support it. Assess the current state of your solution and how it is supporting your strategic objectives. Define a unique course that allows you to drive the desired business impact.
  • 3. What is the Analytics Benchmark? An effective and agile analytics ecosystem should support the organizations strategic objectives. The Analytics Benchmark helps you to understand if the technology, process and people you have in place are supporting or hindering you in achieving this goal. Leveraging our deep analytics expertise and experience, we will evaluate six critical components of your measurement ecosystem and provide you with observations and recommendations to guide you in realizing the true promise of analytics. QualitativeQuantitative Governance & Strategy Culture & Adoption Tools & Implementation Reporting & Analysis Optimization Segmentation / Data Integration
  • 4. We start by evaluating the current tools and technology currently in place today. Ensuring that these tools are setup, configured and being used consistently is essential to building a measurement ecosystem that can be trusted as a foundation for decision making. We want to help you answer questions like: Are my tools installed and configured properly? Am I collecting the data needed to drive vital decisions? Can I trust the data that I am being provided? Can we adapt the systems easily as business needs evolve? Tools & Implementation
  • 5. Is everyone clear on what our data means? Are the reports and analysis getting to the right people? Who depends on what data to make decisions? Is there a clear escalation and communication path for ongoing analysis and insights? Reporting and ongoing analysis is the critical activity for generating observations and insights that will lead to decisions. Aligning the entire organization on how to understand this information and ensuring it gets to the people who need it to make decisions unlocks the value in the measurement ecosystem. Reporting & Analysis
  • 6. Segmenting your data allows you to understand various needs and behaviors of different target audiences. Refining and testing these segments is key to ensuring that they drive effective decision making. Our team will review your organization’s use of segmentation and integration techniques to determine where you are and where you can go. Do we have clearly defined segments that are used across the organization? Are we using those segments to drive our testing, personalization and reporting? Are we missing insights by not integrating other data sources? Segmentation/ Data Integration
  • 7. Ongoing testing & optimization programs are imperative for an organization to drive continuous improvement. We will review your current program and provide recommendations focused on improving the effectiveness and consistency of your optimization efforts. How frequently and consistently are we running tests? What is being tested? How do we react to results of tests? How do we decide what to test or optimize? Optimization
  • 8. Who owns educating business users? How are standards and requirements managed? Do we have the right processes / procedures for deploying marketing and measurement technologies? The tools, reports, and processes put in place require oversight and management. Ensuring that the tools and processes are being leveraged correctly and evolving with the business requires effective change control and governance systems. Governance & Strategy
  • 9. Do people rely on data to make decisions? Who is our champion for data driven decision making? Are people empowered to use data to aid in decision making? Do we consistently share what we learn across the organization? Fully aligning the entire organization to become a data driven organization is a long road. It is more than having the right tools, processes and procedures in place. Culture & Adoption
  • 10. We have worked with hundreds of clients to define, implement and optimize data driven marketing programs. Our experience provides you with real-world expertise that can define your current state within the context of the broader market and identify opportunities for improvement specific to your organization. “SDI has been fantastic. They have consistently gone out of their way to ensure a strong relationship with our team. They worked to learn and understand our business and are helping us make better analytics and reporting decisions." Why SDI? Internet Marketing Manager Platforms Certifications Specialized Adobe Analytics
  • 11. Accelerated Analytics Benchmark We are currently offering a special “accelerated” Analytics Benchmark Program leading up to the Adobe Summit. This accelerated program quickly evaluates the four quantitative areas in an accelerated fashion. The final deliverable is a report that outlines the current state of analytics within your organization. It includes actionable recommendations aimed at increasing the quality and agility of your practice of analytics. QualitativeQuantitative Governance & Strategy (not included) Culture & Adoption (not included) Tools & Implementation Reporting & Analysis Optimization Segmentation / Data Integration
  • 12. Stakeholder interview Review business objectives Accelerated Analytics Benchmark Timeline and Costs Distribute online questionnaire to key team members Gather data (analytics login, current reports, URLs, etc.) Run Observe Point Site Audit / Ghostery MCM / Review Analytics Week 1 Week 2 Week 3 Final report with key insights and recommendations Analyze data Develop key insights Prepare draft presentation Preview presentation with key stakeholder
  • 13. Contact Brad.Harbert@searchdiscovery.com Bradford Harbert 503-201-5817 271 17th St NW Suite 1700, Atlanta, GA 30363 www.searchdiscovery.com
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