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From 0 to 100 Employees:
How to Scale with Speedinvest
The startup lifecycle (at least in theory)
Pre-Seed
Pre-Startup Start-up Growth
-1 3
2
1
0
-2
Ideation Concepting Commitment Validation Scaling Establishing
growth
Vision & Mission MVP PMF Scale
time
Series A (and subsequent rounds)
Seed
Fundraising rounds of early-stage startups
Pre-Seed Seed Series A
Product Pre-market Ready for market Scalable
Traction No metrics Early metrics Metrics + revenue
Valuation €4-10M €8-20M €30M+
Capital need €0.5-2M €2-6M €10M+
Assets team,
(basic) technology,
massive vision
POC product, BM hypothesis
incl. GTM, market size
Unit economics
growth
Missing/unknown customer pain solved, BM,
market size, GTM
POC business model,
meaningful revenues
Profits
This
might
work…
Found
something!
Works,
let’s
grow it!
In other words:
Scaling a company is damn hard.
🤯
20%
Graduation rate to Series A
10 Golden Rules
…from 0 to 100
📣
Team 🤼
Spend more time on hiring than you (likely) want to.
Yes, it is worth your time despite your full to-do list.
Hire slow, fire fast.
Do both things by yourself, especially in the early days.
Your first ten hires will shape your culture.
Make your values & desired culture explicit and don’t compromise from day 1.
Introduce processes slowly, but stick to them.
Structured performance management becomes key once you reach Series A.
#1
#2
#3
#4
Business 📈
Not all revenue is created equal.
(1) customer types (2) contract terms (one-off? pilot? SaaS or service?) matter
Burn Multiple is your friend to balance growth & efficiency.
Net burn divided by net new NRR
Try to lead with data from day 1.
Anecdotal evidence can kill your company
#5
#6
#7
Fundraising 💰
Have your house in order, it’s not 2021 anymore.
Deck, P&L, KPIs, Product Demo, VDR
Approach fundraising like key account management.
(1) Relationship > transactional (2) Ongoing > one-off
You raise round #1 on the promise, but #2 on progress.
(1) Raise as late as possible, as early as needed (2) Raise rather more.
#8
#9
#10
KPI Cheatsheet: bit.ly/si-revenue
speedinvest.com/saas
m@speedinvest.com
🫶
Thank you!

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SaaStr Workshop Wednesday with Speedinvest

  • 1. From 0 to 100 Employees: How to Scale with Speedinvest
  • 2. The startup lifecycle (at least in theory) Pre-Seed Pre-Startup Start-up Growth -1 3 2 1 0 -2 Ideation Concepting Commitment Validation Scaling Establishing growth Vision & Mission MVP PMF Scale time Series A (and subsequent rounds) Seed
  • 3. Fundraising rounds of early-stage startups Pre-Seed Seed Series A Product Pre-market Ready for market Scalable Traction No metrics Early metrics Metrics + revenue Valuation €4-10M €8-20M €30M+ Capital need €0.5-2M €2-6M €10M+ Assets team, (basic) technology, massive vision POC product, BM hypothesis incl. GTM, market size Unit economics growth Missing/unknown customer pain solved, BM, market size, GTM POC business model, meaningful revenues Profits This might work… Found something! Works, let’s grow it!
  • 4. In other words: Scaling a company is damn hard. 🤯 20% Graduation rate to Series A
  • 5. 10 Golden Rules …from 0 to 100 📣
  • 6. Team 🤼 Spend more time on hiring than you (likely) want to. Yes, it is worth your time despite your full to-do list. Hire slow, fire fast. Do both things by yourself, especially in the early days. Your first ten hires will shape your culture. Make your values & desired culture explicit and don’t compromise from day 1. Introduce processes slowly, but stick to them. Structured performance management becomes key once you reach Series A. #1 #2 #3 #4
  • 7. Business 📈 Not all revenue is created equal. (1) customer types (2) contract terms (one-off? pilot? SaaS or service?) matter Burn Multiple is your friend to balance growth & efficiency. Net burn divided by net new NRR Try to lead with data from day 1. Anecdotal evidence can kill your company #5 #6 #7
  • 8. Fundraising 💰 Have your house in order, it’s not 2021 anymore. Deck, P&L, KPIs, Product Demo, VDR Approach fundraising like key account management. (1) Relationship > transactional (2) Ongoing > one-off You raise round #1 on the promise, but #2 on progress. (1) Raise as late as possible, as early as needed (2) Raise rather more. #8 #9 #10
  翻译: