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"Running the Box Playbook: Even Better The Second Time" at SaaStr Annual 2016

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Menaka Shroff of Betterworks and Anthony Kennada of Gainsight, joined by surprise guest Aaron Levie, CEO of Box, share their key insights on how they have applied the lessons learned at Box and running the playbook even better this time around at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com

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ANTHONY KENNADA GAINSIGHT MENAKA SHROFF BETTERWORKS @menaka @akennada
#1 GO BIG WITH YOUR BRAND 
 AND MESSAGE
#2 CREATE A MOVEMENT
Open and 
 collaborative 
 goals
CUSTOMER SUCCESS 
 IMPRESSIONS ON TWITTER Jan 
 2013 40M Feb 
 2013 Apr 
 2013 Jun 
 2013 Aug 
 2013 Oct 
 2013 Dec 
 2013 Jan
 2014 Mar 
 2014 35M 30M 25M 20M 15M 10M 5M 0 Gainsight Marketing Day One Pulse 
 Conference
 2013 Pulse 
 Conference
 2014
#3 ITERATE DIFFERENT 
 ENTRY POINTS, EARLY
---------- Forwarded message ---------- From: Aaron aaron@box.net Date: Fri, Dec 11, 2009 at 9.49AM Subject: Meet today? To: menaka@box.net <menaka@box.net> Want to see if we can discuss the signup from homepage thing, a new site header that makes phone+lead stand out, and the quote page. Any of which we could do by next weeks push. And whatever ideas you have. -a
#4 USE EVENTS TO 
 SPREAD THE WORD
GROWTH IN BOXWORKS ATTENDANCE 2005 6000 2006 2007 2008 2009 2010 2011 2012 2013 5000 4000 3000 2000 1000 0 2014 2015 B2B Focus
6000 5000 4000 3000 2000 1000 0 Use SAASTR for $500 Off
 Registration by 3/1 20142013 2015 2016E
April 14, Code: SaaStr Find out more at GoalSummit.com SF Year 0 Year 1 0 200 NY 400 600 800 1000 1200 speakers 25+ John Doerr Kris Duggan
#5 BUILD CUSTOMERS AND 
 A COMMUNITY
PULSE LOCAL Customer Success Communities
150+ ENTERPRISE CUSTOMERS Savings of $520K per 1,000 employees Deeper value-based case studies
BONUS: MARKET YOUR ICONIC CEO
THE END

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"Running the Box Playbook: Even Better The Second Time" at SaaStr Annual 2016

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