Role of Mass Media in Health Care

PRESENTED BY –
Kirti Choukikar (12040141020)
Shivangi Sain (12040141045)
Suneha Gupta (12040141068)

The simplest definition of mass
communication is “public communication
transmitted electronically or mechanically.”

In this way messages are transmitted or
sent to large, perhaps millions or billions of
people spread across the world.

Pulse Polio

An immunization campaign established by the government of India in
1995-96 to eradicate poliomyelitis (polio) in India by vaccinating all
children under the age of five years against polio virus.
In India, vaccination against Polio started in 1978 with
Expanded Program in Immunization (EPI). By 1984, it was successful
in covering around 40% of all infants, giving 3 doses of OPV to each.
In 1995, following the Polio Eradication Initiative of
World Health Organization (1988), India launched Pulse Polio
Immunization Program along with Universal Immunization Program
which aimed at 100% coverage.

MUKTI FOUDATION
Mukti – A Smita Thackeray foundation founded in 1997 is a charitable
institution registered in Mumbai having 80G certification. Since its
inception Mukti Foundation has been working towards building
awareness among communities and assisting the physically and
emotionally challenged people with their needs
The foundation organizes AIDS & Drug Abuse awareness
campaigns and seminars in school and colleges on a regular basis in
Mumbai to create awareness about this deadly disease among the
youth.

Eye Bank Association of India
Eye Bank Association of India (E.B.A.I.) is a national organization
acting as a resource center for all eye banks and organizations involved
in eye donation.

The objectives of E.B.A.I. are to increase the collection of
eyes, introduce uniform standards in Eye Banks and to educate the
public about eye donation and prevention of corneal blindness.

Over the past few years, E.B.A.I. has been receiving support from
several quarters. Celebrities like Amitabh Bachchan and Jaya
Bachchan, Aishwarya Rai, Zakhir Hussain, Pandit Hariprasad
Chourasia, Tridandi Chinna Jeer Swamijee, Akkineni Nageswara
Rao, Chiranjeevi, Rajinikanth and many more have endorsed eye
donation.

Soul City

An integrated
communication
programmed that uses
radio, TV
drama, print, face to
face, training, policy
advocacy, networking.

• The wide reach offered by mass media is
phenomenal. It can target a global audience.

• In terms of newspapers and magazines, it can
reach a specified target group. Besides, it is
easily accessible.

• Certain types of media have a loyal fan
following. This would mean that an
advertiser, publication or news channel would
have a ready audience.

• We have the latest news and information at the
click of the mouse! The Internet is such a
medium that it can give many options for the
kind of information required.

• Television, movies, Internet and the radio are
some of the best forms of entertainment.

• It can be used for educational purposes in an
effective manner.

• At times, the information reported may not be authentic
from every angle. Hence, there may be a misinterpretation
of a situation.

• News can be manipulated to influence the minds of the
audiences. For example - a particular political party may
manipulate reports in their favor, which would indicate the
political control in the media.

• Difficult to make specific to local community.

.

• Media bias can occur due to various issues. A
journalist or an editor may give personal preference
to an issue.

Types of mass media
Print Media
Magazines
Newspapers
Brochures
Press releases
Newsletters

Electronic media
Television
Radio

New Age Media
Computers
Internet
Mobiles

Which of the following media do you use
most often?

8% 13% Newspaper
TV
32%
Radio

39% Internet
8% Magazine

Recent advances:
 E-HEALTH

 TELEMEDICINE

 MEDICAL TOURISM

 MEDICAL INFORMATICS

Medical informatics
Medical Information Science is
the science of using system-
analytic tools . . . to develop
procedures (algorithms) for
management, process control,
decision making and scientific
analysis of medical knowledge

Summary
•Communication between patients and doctors has become
easier, more personal, more flexible and more sensitive
.
•Personal records of patients are maintained, which makes it easier to
study symptoms and carry out diagnosis of previously unexplainable
conditions.
•Several medical aids have helped people overcome many medical
conditions which they had to live with earlier.
•New medicines have led to the demise of many illnesses and
diseases.
•Medical research has become supremely advanced, and every
ailment seemingly has a cure, or at least a prevention.
•Costs of medical procedures and operations have fallen dramatically
over the decades. positive effects of technology on society.

Role of Mass Media in Health Care

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