RC AirWorks: Drones for Tourism Destination Promotion

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International Federation for Information Technologies in Travel and Tourism (IFITT)

This document discusses the services of a young team that specializes in drone videography and multimedia production for advertising, corporate videos, and events. Their services include aerial filming, photography, and precision data mapping using drones. Compared to manned helicopters, drones are described as being less expensive, more convenient, maneuverable, and less intrusive while providing high-quality aerial footage and images from new perspectives. The document then discusses why video marketing is effective, with statistics showing people increasingly watch online videos on mobile devices and video aids online searches and purchases. It outlines their video production process and provides examples of how promotional videos can be used for branding, destinations, and businesses.

We are a young and talented
team of drone freaks,
engineers and multimedia
passionated people
Aerial Filming
Advertising
Promotional Videos
Corporate Videos
Events
Cinema
Aerial Photography
Our services include
precision data mapping,
environmental prevention,
structural inspection.
and video related services.

Why Drones?
Aerial footage enhances your users’ viewing
experience
They take aerial shots
They can reach where we can’t
They see what we can't
They take beautiful images
They extend our view to the surrounding areas
Drones vs manned helicopters
Less expensive
Green technology
More conveniente
Fast set-up
More manoeuvrable
Less intrusive
Reliable and safe
Drones open news ways to the publicity world of
tourism destination

Why Video?
Everyone is watching video
55 percent watch every day (google)
Video is already helping your competition
81% of senior marketing executives use online video
(MarketingProfs)
Video is easily searchable.
Video results appeared in 70 percent of the top 100
search listing on Google in 2012. (Marketing Week)
Video is shared easily and frequently
More than 700 YouTube videos are shared on Twitter
every minute
Video lives forever
making it more cost-effective over time
Video is about selling, not just playing around
Shoppers who viewed video were 174% more likely
to purchase than viewers who did not. (Retail Touchpoints)
Video is mobile
Online video now accounts for 50 percent of all
mobile traffic (Bytemobile Mobile Analytics Report)

66% of travelers watch online videos when they’re thinking of taking a trip and
65% watch videos when they’re choosing which destination to visit.
Google Travel Study, June 2014, Ipsos MediaCT

Why us?
How do we work
Strategic Planing
Identifying purpose and strategic goals to the story.
Creative brief, story outline, goals, genre, budget,
audience, script, etc.
Pre-Production
Planning the technical aspects to creating and
filming the video
Production
The actual day(s) of the video shoot while on set or
on location
Post-Production
Putting the video together through editing and fine-
tuning the visuals + sound & effects
Distribution & Marketing
Distribution, promotions, media, video search-
engine-optimizations and sharing

What for?
Branding showcase
As an “about“ brochure, showroom, presentation.
Send to business partners
Promote destinations
Office, local business
Choosing destination
To help travelers when choosing which destination to
visit
Videos about
a specific tour, outing, trek, viewpoint, monument,
event

Abuse it
on the
web
Website
On your homepage
Social Networks
Youtube, Facebook, Twitter, Instagram, Google
Business
Online Ads
Related Websites, Google Ads, Youtube, Facebook,
Twitter Instagram,
The Future Of Video Advertising Is Social

RC AirWorks: Drones for Tourism Destination Promotion

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