Business in Transition?

Preston Willis can help you quantify
the value of your company, using
CoreValue® Software that combines
up-to-date industry transaction data,
your CoreValue® Rating, and
financial performance.
The CoreValue algorithms, based on
years of academic and in-market
research, will not only estimate your
enterprise value, but will identify your
potential value and the drivers
holding it back.
Don’t let anyone say your business
has no value.
Now you can show them proof it
does -- and why.
© 2012, CoreValue Software. All rights reserved. CoreValue Software is patent pending.
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Now you have built your business, what is the next step?
• Sell to a third party
• Build its value
• Expand into new markets
• Transition to Family
• Merge with another Company
• Renovate to address business issues
All of these options require lead time and planning to obtain what you want from the business, for the
business, and for your family and your legacy. PWG works with the owner and management team to position
the firm to maximize the Transferable Enterprise Value (TEV) today or for the future and position the firm
properly so that it will sell. We use proven tools and techniques to quantify the intangible assets hidden within
a business – assets that can increase a company’s value by millions – and which a business owner can then
use when transferring ownership, raising capital, or building for the future.
With a well-defined and proven process, well tested software and seasoned professionals (all of whom have
built and run businesses) we help you obtain your goals. Our objective is to:
• Maintain the forward momentum of your business
• Improve the value of your asset and
• Identify and resolve the key value gaps
Transitioning or Building Your Legacy:
Maximize Enterprise Value
ENTERPRISE
VALUE
ASSESSMENT
PROFESSIONAL BUSINESS MANAGEMENT

Think of the Enterprise Value
Assessment as a ‘body scan’ for your
business, identifying weaknesses and
quantifying the value of shoring up those
weaknesses. We can suggest specific
tasks for you to work on, and will identify
which tasks give you ‘the biggest bang
for your buck’.
There’s nothing like watching the value
of your business grow. It’s that simple.
© 2012, CoreValue Software. All rights reserved. CoreValue Software is patent pending
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We can help you identify and ﬁx problems.
ENTERPRISE
VALUE
IMPROVEMENT

Build Enterprise Value
Our Services
TOP
LINE
GROWTH
Sales Channels for Startups
A cost effective program for startups operating on a
shoestring budget, PWG develops a go-to-market plan and
secures that all important first channel necessary to gain
traction in a new market.
Sales as a Service
A three-stage program for growth-oriented companies
entering new geographic markets.
Acquire (Lead Generation)
Stage 1: PWG designs and executes a cost effective
program that tests the receptivity of the target market to
the client’s products and offerings. The litmus test is the
ability to generate qualified leads. A post-test analysis
of market responsiveness to its offerings enables the
client to make an informed entry decision.
Develop (Lead Conversion)
Stage 2: A combination of telephone, online and face-to-
face methods is used to demo, propose and close
leads. Beyond achieving revenue, an accompanying
analysis enables the client to evaluate the effectiveness
of various channel(s) to reach the market, and the
expected financial outcome of each go-to-market
approach.
Retain and Grow (Account Development)
Stage 3: PWG performs all of the selling functions for
the client – closing sales, managing accounts, and
recruiting channels of distribution. In its ultimate form,
PWG can establish a distribution arrangement or recruit
a direct sales force, all with the goal of transferring
operational control to the client at the appropriate time.
Sales as a Business
As companies successfully achieve a foothold in a new
country, the decision is made to establish an ongoing
presence. Utilizing its Build-Operate-Transfer program,
PWG builds the operation to agreed specifications, runs the
operation for the client during this period, and finally hands
off day-to-day operations to the client when it is ready.
PWG and its network of professionals can handle everything
from hiring through to legal incorporation, and regulatory
filings.
Our Fees
PWG offers a combination of fixed and performance-based
fees. Entry level services start at $6,000.
Business
Stage

PWG
Service
Startup
Early

Growth
Scale
the

Business
Transition/
Exit
Investor
ready P P
Sales
Channel

ready P P P
Sales
as
a

Service P P
Sales
as
a

Business P P
Transition

Your
Business P P
Services by Growth Stage
ENTERPRISE
VALUE
GROWTH
Transitioning Your Business
You build the business; we help you build the asset.
Do you think your business is worth more than others
tell you it is worth? Utilizing our software-enhanced
service we help you evaluate the18 drivers of valuable
businesses, compare your business to the industry, and
then help you devise and execute a plan to increase the
value of your business. You then build, raise capital,
sell, or simply enjoy running your business again.
Investment Ready
For firms seeking VC capital – particularly in Silicon
Valley – this program provides those companies a
proven and systematic method for making a proposal to
top VC’s.

Glenn Myers
Partner
Glenn is a experienced business executive with 17 years in senior positions within sales,
marketing and general management. These positions were in the technology and
telecommunications sectors, in small, including start-ups, medium and large companies. In
addition to Canada, Glenn has managed companies in the U.S. and Europe. Glenn’s 25 years
of consulting activities have enabled companies to achieve their revenue and profit goals,
internal controls and market share objectives and to raise investment capital and/or divest their
business.
Phone: 416-347- 7551
Email: glenn.myers@prestonwillis.com
Bob MacBean CPA, CMA, MBA, BASc., Peng
Partner
Bob is a seasoned insightful ﬁnancial executive, team builder, and business leader with
international market development skills with extensive experience in public and private
companies as a Board member, executive and advisor. His diverse industry background
includes executive and advisory positions with companies in the SaaS and Software
Development, Renewable/Clean/Alternative Energy, Environmental/CleanTech, Multimedia,
Investment Banking, Venture Capital, Mechanical Contractors, Architecture, and Training
Program Development & Delivery. Bob has developed, implemented and managed strategies for
driving and balancing growth, proﬁtability, scalability, cost control, comprehensive reporting
processes, cultural change, and performance to budgets and plans.
Phone: 416-505-5854
Email: bob.macbean@prestonwillis.com
Preston Willis Group Overview
PROFESSIONAL
MANAGEMENT
COMPANY
Preston Willis Group Partners (PWG) is a team of seasoned senior business executives. We provide
insight, expertise and operation know-how to enable our clients to a win, scale and achieve desired
business outcomes. We have each faced the challenges of profitably growing $10M through to $1B annual
revenue businesses, and we each share a talent for execution that ensures the right people do the right
things in the right way.
We help B2B clients scale efficiently, compete effectively, build operational discipline and align their go-to-
market practices to achieve their revenue targets. Drawing on our personal experience, our approach
incorporates time-tested, field-proven methods and a great deal of common sense.
MULTI-‐LOCATION
Partners and Principals in San Francisco, Boston & Toronto.
WORLDWIDE
NETWORK
OF
PROFESSIONALS

We maintain a network of contemporaries and business specialists around the globe.
OPERATIONAL
KNOW-‐HOW
AND
ACCOUNTABILITY
We don’t merely recommend winning moves, but put them into play to achieve results.
OUR
PARTNERS
Preston WIllis Group
www.prestonwillis.com
Info: info@prestonwillis.com

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