Leveraging the modern purchasing funnel is one of the most powerful ways of maximising business ROI from your brand and marketing spend. Do you really know what the purchasing funnel is for your category, how you are performing against your competitors, where the holes are in your funnel, and how many customers you are really losing?
Brand loyalty is a certain way of feeling about a brand, and the relational commitment those feelings produce. Read this guide to help you understand and increase your brand loyalty.
The document discusses aligning marketing and sales teams through either a marketing and sales alignment approach or a buyer alignment approach. It notes the challenges of alignment as buyers take more control of the sales process and channels multiply. The rest of the document outlines the agenda and options for alignment, including best practices around shared resources, metrics, and processes. It emphasizes integrating the buyer's perspective into alignment efforts to improve outcomes like quota attainment and win rates. The document provides frameworks and recommendations for assessing alignment needs, integrating the buyer journey, and aligning messaging and content with buyer focus.
The document discusses customer acquisition from multiple perspectives:
1. It defines the customer acquisition transaction perspective and factors involved from first purchase through repeat purchasing.
2. It provides rules for acquiring customers in a cost-effective manner based on future customer value and market conditions.
3. It introduces the ACTMAN model for strategic customer acquisition, which involves 6 elements from targeting to creating long-term customer value.
The document discusses managing direct marketing campaigns. It begins by explaining what direct marketing is and discussing database marketing. It then explores setting objectives for campaigns, including financial, communication, and marketing objectives. Key aspects of managing campaigns that are covered include identifying target audiences, making creative decisions, choosing appropriate media, executing the campaign, and evaluating its performance. Metrics for evaluating campaign success such as response rates, new customers acquired, and customer lifetime value are also examined.
The document discusses brand equity measurement and management. It outlines the brand value chain which shows how marketing investments can increase customer mindset and loyalty, leading to improved market performance and shareholder value. It also discusses conducting brand tracking studies to quantitatively measure brand awareness, associations, and loyalty over time in order to inform brand management decisions. Finally, it proposes establishing a brand equity management system including defining brand equity goals and guidelines to strategically manage the brand.
10 deadly marketing sins summary boookLeila Binesh
The document summarizes Philip Kotler's identification of the 10 most common marketing deficiencies that prevent companies from succeeding. It outlines each of the 10 "deadly sins" of marketing, providing details on the signs that a company is demonstrating that sin as well as solutions for addressing it. The first sin discussed is that companies are not sufficiently customer-focused or market-driven. The summary provides examples of how companies can better segment their markets, prioritize customer segments, and develop specialized sales teams to improve customer understanding and serve different customer groups.
A Fashion Brand's Guide to Building Consumer Intimacy in the Digital AgeAndy Larsen
The document provides a guide for fashion brands to build consumer intimacy in the digital age. It discusses the importance of understanding customers' preferences across all touchpoints to foster loyalty through personalized experiences. It outlines five essential steps: 1) having a single customer view, 2) personalization, 3) real-time contextual insights, 4) customer-centric pricing, and 5) sentiment analysis. Following these steps can improve strategic planning, build loyalty, increase retention and advocacy, and enhance the customer experience. The guide is intended to help fashion businesses better connect with consumers and achieve a competitive advantage in today's omni-channel retail landscape.
Brand loyalty is a certain way of feeling about a brand, and the relational commitment those feelings produce. Read this guide to help you understand and increase your brand loyalty.
The document discusses aligning marketing and sales teams through either a marketing and sales alignment approach or a buyer alignment approach. It notes the challenges of alignment as buyers take more control of the sales process and channels multiply. The rest of the document outlines the agenda and options for alignment, including best practices around shared resources, metrics, and processes. It emphasizes integrating the buyer's perspective into alignment efforts to improve outcomes like quota attainment and win rates. The document provides frameworks and recommendations for assessing alignment needs, integrating the buyer journey, and aligning messaging and content with buyer focus.
The document discusses customer acquisition from multiple perspectives:
1. It defines the customer acquisition transaction perspective and factors involved from first purchase through repeat purchasing.
2. It provides rules for acquiring customers in a cost-effective manner based on future customer value and market conditions.
3. It introduces the ACTMAN model for strategic customer acquisition, which involves 6 elements from targeting to creating long-term customer value.
The document discusses managing direct marketing campaigns. It begins by explaining what direct marketing is and discussing database marketing. It then explores setting objectives for campaigns, including financial, communication, and marketing objectives. Key aspects of managing campaigns that are covered include identifying target audiences, making creative decisions, choosing appropriate media, executing the campaign, and evaluating its performance. Metrics for evaluating campaign success such as response rates, new customers acquired, and customer lifetime value are also examined.
The document discusses brand equity measurement and management. It outlines the brand value chain which shows how marketing investments can increase customer mindset and loyalty, leading to improved market performance and shareholder value. It also discusses conducting brand tracking studies to quantitatively measure brand awareness, associations, and loyalty over time in order to inform brand management decisions. Finally, it proposes establishing a brand equity management system including defining brand equity goals and guidelines to strategically manage the brand.
10 deadly marketing sins summary boookLeila Binesh
The document summarizes Philip Kotler's identification of the 10 most common marketing deficiencies that prevent companies from succeeding. It outlines each of the 10 "deadly sins" of marketing, providing details on the signs that a company is demonstrating that sin as well as solutions for addressing it. The first sin discussed is that companies are not sufficiently customer-focused or market-driven. The summary provides examples of how companies can better segment their markets, prioritize customer segments, and develop specialized sales teams to improve customer understanding and serve different customer groups.
A Fashion Brand's Guide to Building Consumer Intimacy in the Digital AgeAndy Larsen
The document provides a guide for fashion brands to build consumer intimacy in the digital age. It discusses the importance of understanding customers' preferences across all touchpoints to foster loyalty through personalized experiences. It outlines five essential steps: 1) having a single customer view, 2) personalization, 3) real-time contextual insights, 4) customer-centric pricing, and 5) sentiment analysis. Following these steps can improve strategic planning, build loyalty, increase retention and advocacy, and enhance the customer experience. The guide is intended to help fashion businesses better connect with consumers and achieve a competitive advantage in today's omni-channel retail landscape.
This document discusses strategies for connecting with customers and maximizing customer lifetime value. It covers building customer value and satisfaction through delivering high quality products and services. It also discusses measuring customer satisfaction and loyalty over time. The document emphasizes cultivating long-term customer relationships through customer relationship management and database marketing. The goal is to attract, retain, and grow the most profitable customers by deepening engagement and reducing customer defection.
This document discusses strategies for connecting with customers and maximizing customer lifetime value. It covers building customer value and satisfaction through delivering high quality products and services that meet customer needs. It also discusses cultivating long-term customer relationships through customer relationship management and retaining customers by reducing defection. The goal is to increase customer equity by growing customer lifetime value and developing strong, loyal customer bonds.
Cross-Selling: five keys to success in bankingAlexander Huun
Cross-selling has the potential to improve customer profitability and loyalty for banks. PA identifies five keys to successful cross-selling: 1) commitment from senior management, 2) objectives embedded in targets and incentives, 3) a sales coordination center, 4) systems to bridge different sales applications, and 5) training the sales force. When implemented correctly, cross-selling can dramatically increase a bank's market share.
The document provides an overview of key aspects of personal selling including:
- The roles and responsibilities of sales managers in managing sales force productivity and implementing sales strategies.
- Research findings on challenges in sales such as underperforming reps, forecasting inaccuracies, and high turnover.
- The importance of salespeople in reducing customer uncertainty and sustaining relationships.
- How salespeople spend their time on tasks like face-to-face selling, administrative work, and travel.
- The personal selling process from prospecting to follow-up and the importance of each step.
The document discusses key concepts in developing marketing strategies and plans. It defines marketing plans as strategic and tactical instruments that direct marketing efforts and include an executive summary, situation analysis, marketing strategy, financial projections, and implementation controls. It also discusses evaluating marketing plans based on whether they are simple, specific, realistic, and complete.
Relationship marketing aims to develop and manage long-term relationships with customers. It involves focusing on the 5 E's: being effective, efficient, enjoyable, enthusiastic, and ethical. Relationship marketing differs from transactional marketing in that it emphasizes long-term thinking, building relationships rather than individual deals, and focusing on customer retention rather than just new customers. There are three types of customers - those who are unlikely to change suppliers due to high switching costs, those who regularly purchase but can easily switch vendors, and most customers who have relationships impacted by various factors like product characteristics and usage patterns.
Strategic marketing management involves making decisions around product, price, promotion, and distribution to achieve business goals. This includes segmenting customers, identifying target segments, and positioning products to create value for customers, companies, and collaborators. Managing elements of the marketing mix at the strategic level also requires considering factors like new product development, branding, pricing approaches, promotional strategies, and distribution channel design. The overall aim is developing marketing strategies and plans that lead to gaining market share, defending market position, and achieving profitable growth.
The document discusses various marketing strategies and frameworks. It introduces the Boston Consulting Group (BCG) matrix, which categorizes brands based on their market share and growth. It also discusses corporate identity in terms of whether a company takes an offensive or defensive stance in the marketplace. Finally, it outlines different types of marketing goals a company may want to achieve, such as increasing profits, delighting customers, and redefining their market position.
Create a cost-efficient marketing strategy with our content ready Marketing Resource Management PowerPoint Presentation Slides. The marketing effectiveness PowerPoint complete deck includes readymade templates like capture market insights, global market potential graphical & tabular format, survey insights, opportunity analysis, connect with customers, creating customer value & loyalty, purchase stage, moderate effect of customer decision making, medium that influence purchase decision, analysing business situation, consumer market segmentation, build strong brands, create brand equity, brand positioning framework, develop strategic positioning, competitive analysis, shape the marketing offerings, setting product strategy, designing & managing services, develop pricing strategies, communicate the value, marketing reach by channels, introducing new market offerings, new product detailed overview, tapping into global markets etc. The biggest advantage of time optimization presentation deck is that it is fully editable in powerpoint, you can change the color text and font style without any hassle to suit your business needs. Download this visually appealing market research presentation deck to create successful long-term growth. Display detailed awareness with our Marketing Resource Management PowerPoint Presentation Slides. They will appreciate your hands-on approach.
Getting your Why factor right is crucial to sales successSalesRehab Pty Ltd
Simon Sinek puts it well... Most people sell like this.. they tell you what they do, how they do it and never get to Why.... Those that sell with Why first as the great successes...
This document discusses market-based management and market analysis. It covers defining market space and estimating potential, understanding market demand over the product lifecycle, and achieving market share. Specifically, it discusses how defining markets broadly opens opportunities, estimating market potential through demographic analysis, how demand and prices change over the product lifecycle stages, and using metrics like market development index and share development index to understand growth opportunities and build sales forecasts.
The document discusses building customer relationships through relationship marketing. Relationship marketing focuses on keeping and improving current customers rather than acquiring new ones. The primary goal is to build and maintain a committed customer base that is profitable for the organization. Relationship marketing provides benefits for both customers and organizations, including reduced costs and increased revenues over time. Relationship development strategies can occur at different levels, from financial bonds like rewards to structural bonds like integrated systems, with each level creating stronger ties between the customer and organization.
The document discusses building a customer-focused organization and how customer satisfaction drives profits. It provides strategies for understanding customer needs through voice of the customer programs, measuring customer performance metrics, training employees, and handling complaints to increase customer retention and loyalty. Customer relationship management programs use customer databases and data mining to personalize interactions and improve relationships over time. While requiring significant investment, CRM can provide a competitive advantage when properly implemented based on a customer strategy.
The document discusses key concepts related to customer value, satisfaction, loyalty and relationship management. It defines customer perceived value as the difference between benefits and costs of an offering compared to alternatives. Steps in a customer value analysis include identifying valued attributes, assessing importance and performance. Loyalty is a commitment to rebuy from a preferred brand. Measuring satisfaction involves surveys, customer loss rates and mystery shopping. Maximizing lifetime value means optimizing revenue, equity and profit over a customer's lifetime. Customer relationship management uses detailed customer data to improve loyalty.
"A strong market orientation does not occurs by mere proclamation. To attain a strong orientation, a business needs to adopt a market-based management philosophy. This means implementing a process for tracking market performance and restructuring an organization around market rather than products or factories and creating employee culture that is responsive to customers and changing market condition." -Robert J. Best
This document provides an overview of retail strategy and concepts through a series of PowerPoint slides. Some key points include:
- Retail strategy involves determining a target market, retail format for satisfying customer needs, and bases for building sustainable competitive advantages.
- Elements of a strong retail strategy include focusing on a specific target market, developing a unique retail format, and sources of competitive advantages like exclusive merchandise, customer loyalty programs, and efficient supply chain management.
- Developing a competitive advantage requires focusing resources, but also limits a retailer's flexibility over time. Successful strategies balance focus with the ability to adapt to changes.
This document provides an overview of analytical tools that retailers can use to maximize the results of their marketing efforts. It discusses five key tools: targeting, predictive modeling, contact management, channel optimization, and media mix modeling. These tools help retailers understand customer behavior, effectively target consumers, optimize the number of customer interactions, engage customers through their preferred channels, and adjust marketing spend across channels to maximize sales and ROI. The document emphasizes that measurement is critical for marketing success and retailers should implement analytic tools to influence their strategies and drive improved results.
With increased competition across multiple channels, small to mid-sized retailers now more than ever must optimize every sale. Leveraging the right POS system can help retailers create distinct customer profiles with unique buyer preferences to increase sales and enable better customer service.
You don't need a big marketing budget to quickly attract new customers. That's according to Dan Laufer, CEO of the rental review website RentLingo, and he would know. He has seen his company grow from 100,000 unique visitors in 2013 to 150,000 a month by the end of 2014, using promotional methods that were low-cost or free. The site generated 85,000 apartment inquiries last year, up from 5,000 in 2013.
How can your company create that kind of rapid growth without a big marketing investment? Here are Laufer's tips:
This analysis compares the literary works of Robin Hood and The Hunger Games. Both stories are set in forests that serve as escapes for the main characters from their oppressive governments. While Robin Hood is set in medieval England, The Hunger Games takes place in a dystopian future. The analysis examines the similarities between the settings, main characters of Robin Hood and Katniss Everdeen, and some supporting characters. It concludes that while the works are set at different times, they both feature protagonists fighting against corruption and helping the lower classes.
Razvoj aplikacija za Google Chromecast - Branimir Conjar, Matija Kovačić, Kre...Five
Uz Google Chromecast korisnici na jednostavan način mogu uživati u online glazbi i filmovima na svom TV-u. U predavanju će najprije biti objašnjeno što je Google Chromecast i kako funkcionira te biti navedene prednosti i nedostaci u usporedbi sa sličnim proizvodima. Nakon uvoda slijedi dio o samom razvoju aplikacija u kojem će se proći kroz postavljanje okoline za razvoj aplikacija, objasniti životni vijek aplikacije koja podržava Chromecast i ukratko proći kroz stvari bitne za razvoj Android i iOS mobilnih aplikacija.
Predavači: Branimir Conjar, Matija Kovačić, Krešimir Mišura
This patient was initially diagnosed with acromegaly 20 years ago and treated with pituitary surgery and radiation. Her acromegaly was controlled with pegvisomant, but she developed signs and symptoms of Cushing's syndrome, including weight gain and muscle weakness. Testing revealed ACTH-independent Cushing's syndrome caused by bilateral adrenal adenomas. Treatment with mifepristone, a glucocorticoid receptor antagonist, along with spironolactone resulted in significant improvement of her Cushingoid features, 70 pounds of weight loss, reduced blood glucose and blood pressure, and regained muscle strength. This case highlights the importance of considering an additional diagnosis of Cushing's syndrome in patients with acromegaly who
This document discusses strategies for connecting with customers and maximizing customer lifetime value. It covers building customer value and satisfaction through delivering high quality products and services. It also discusses measuring customer satisfaction and loyalty over time. The document emphasizes cultivating long-term customer relationships through customer relationship management and database marketing. The goal is to attract, retain, and grow the most profitable customers by deepening engagement and reducing customer defection.
This document discusses strategies for connecting with customers and maximizing customer lifetime value. It covers building customer value and satisfaction through delivering high quality products and services that meet customer needs. It also discusses cultivating long-term customer relationships through customer relationship management and retaining customers by reducing defection. The goal is to increase customer equity by growing customer lifetime value and developing strong, loyal customer bonds.
Cross-Selling: five keys to success in bankingAlexander Huun
Cross-selling has the potential to improve customer profitability and loyalty for banks. PA identifies five keys to successful cross-selling: 1) commitment from senior management, 2) objectives embedded in targets and incentives, 3) a sales coordination center, 4) systems to bridge different sales applications, and 5) training the sales force. When implemented correctly, cross-selling can dramatically increase a bank's market share.
The document provides an overview of key aspects of personal selling including:
- The roles and responsibilities of sales managers in managing sales force productivity and implementing sales strategies.
- Research findings on challenges in sales such as underperforming reps, forecasting inaccuracies, and high turnover.
- The importance of salespeople in reducing customer uncertainty and sustaining relationships.
- How salespeople spend their time on tasks like face-to-face selling, administrative work, and travel.
- The personal selling process from prospecting to follow-up and the importance of each step.
The document discusses key concepts in developing marketing strategies and plans. It defines marketing plans as strategic and tactical instruments that direct marketing efforts and include an executive summary, situation analysis, marketing strategy, financial projections, and implementation controls. It also discusses evaluating marketing plans based on whether they are simple, specific, realistic, and complete.
Relationship marketing aims to develop and manage long-term relationships with customers. It involves focusing on the 5 E's: being effective, efficient, enjoyable, enthusiastic, and ethical. Relationship marketing differs from transactional marketing in that it emphasizes long-term thinking, building relationships rather than individual deals, and focusing on customer retention rather than just new customers. There are three types of customers - those who are unlikely to change suppliers due to high switching costs, those who regularly purchase but can easily switch vendors, and most customers who have relationships impacted by various factors like product characteristics and usage patterns.
Strategic marketing management involves making decisions around product, price, promotion, and distribution to achieve business goals. This includes segmenting customers, identifying target segments, and positioning products to create value for customers, companies, and collaborators. Managing elements of the marketing mix at the strategic level also requires considering factors like new product development, branding, pricing approaches, promotional strategies, and distribution channel design. The overall aim is developing marketing strategies and plans that lead to gaining market share, defending market position, and achieving profitable growth.
The document discusses various marketing strategies and frameworks. It introduces the Boston Consulting Group (BCG) matrix, which categorizes brands based on their market share and growth. It also discusses corporate identity in terms of whether a company takes an offensive or defensive stance in the marketplace. Finally, it outlines different types of marketing goals a company may want to achieve, such as increasing profits, delighting customers, and redefining their market position.
Create a cost-efficient marketing strategy with our content ready Marketing Resource Management PowerPoint Presentation Slides. The marketing effectiveness PowerPoint complete deck includes readymade templates like capture market insights, global market potential graphical & tabular format, survey insights, opportunity analysis, connect with customers, creating customer value & loyalty, purchase stage, moderate effect of customer decision making, medium that influence purchase decision, analysing business situation, consumer market segmentation, build strong brands, create brand equity, brand positioning framework, develop strategic positioning, competitive analysis, shape the marketing offerings, setting product strategy, designing & managing services, develop pricing strategies, communicate the value, marketing reach by channels, introducing new market offerings, new product detailed overview, tapping into global markets etc. The biggest advantage of time optimization presentation deck is that it is fully editable in powerpoint, you can change the color text and font style without any hassle to suit your business needs. Download this visually appealing market research presentation deck to create successful long-term growth. Display detailed awareness with our Marketing Resource Management PowerPoint Presentation Slides. They will appreciate your hands-on approach.
Getting your Why factor right is crucial to sales successSalesRehab Pty Ltd
Simon Sinek puts it well... Most people sell like this.. they tell you what they do, how they do it and never get to Why.... Those that sell with Why first as the great successes...
This document discusses market-based management and market analysis. It covers defining market space and estimating potential, understanding market demand over the product lifecycle, and achieving market share. Specifically, it discusses how defining markets broadly opens opportunities, estimating market potential through demographic analysis, how demand and prices change over the product lifecycle stages, and using metrics like market development index and share development index to understand growth opportunities and build sales forecasts.
The document discusses building customer relationships through relationship marketing. Relationship marketing focuses on keeping and improving current customers rather than acquiring new ones. The primary goal is to build and maintain a committed customer base that is profitable for the organization. Relationship marketing provides benefits for both customers and organizations, including reduced costs and increased revenues over time. Relationship development strategies can occur at different levels, from financial bonds like rewards to structural bonds like integrated systems, with each level creating stronger ties between the customer and organization.
The document discusses building a customer-focused organization and how customer satisfaction drives profits. It provides strategies for understanding customer needs through voice of the customer programs, measuring customer performance metrics, training employees, and handling complaints to increase customer retention and loyalty. Customer relationship management programs use customer databases and data mining to personalize interactions and improve relationships over time. While requiring significant investment, CRM can provide a competitive advantage when properly implemented based on a customer strategy.
The document discusses key concepts related to customer value, satisfaction, loyalty and relationship management. It defines customer perceived value as the difference between benefits and costs of an offering compared to alternatives. Steps in a customer value analysis include identifying valued attributes, assessing importance and performance. Loyalty is a commitment to rebuy from a preferred brand. Measuring satisfaction involves surveys, customer loss rates and mystery shopping. Maximizing lifetime value means optimizing revenue, equity and profit over a customer's lifetime. Customer relationship management uses detailed customer data to improve loyalty.
"A strong market orientation does not occurs by mere proclamation. To attain a strong orientation, a business needs to adopt a market-based management philosophy. This means implementing a process for tracking market performance and restructuring an organization around market rather than products or factories and creating employee culture that is responsive to customers and changing market condition." -Robert J. Best
This document provides an overview of retail strategy and concepts through a series of PowerPoint slides. Some key points include:
- Retail strategy involves determining a target market, retail format for satisfying customer needs, and bases for building sustainable competitive advantages.
- Elements of a strong retail strategy include focusing on a specific target market, developing a unique retail format, and sources of competitive advantages like exclusive merchandise, customer loyalty programs, and efficient supply chain management.
- Developing a competitive advantage requires focusing resources, but also limits a retailer's flexibility over time. Successful strategies balance focus with the ability to adapt to changes.
This document provides an overview of analytical tools that retailers can use to maximize the results of their marketing efforts. It discusses five key tools: targeting, predictive modeling, contact management, channel optimization, and media mix modeling. These tools help retailers understand customer behavior, effectively target consumers, optimize the number of customer interactions, engage customers through their preferred channels, and adjust marketing spend across channels to maximize sales and ROI. The document emphasizes that measurement is critical for marketing success and retailers should implement analytic tools to influence their strategies and drive improved results.
With increased competition across multiple channels, small to mid-sized retailers now more than ever must optimize every sale. Leveraging the right POS system can help retailers create distinct customer profiles with unique buyer preferences to increase sales and enable better customer service.
You don't need a big marketing budget to quickly attract new customers. That's according to Dan Laufer, CEO of the rental review website RentLingo, and he would know. He has seen his company grow from 100,000 unique visitors in 2013 to 150,000 a month by the end of 2014, using promotional methods that were low-cost or free. The site generated 85,000 apartment inquiries last year, up from 5,000 in 2013.
How can your company create that kind of rapid growth without a big marketing investment? Here are Laufer's tips:
This analysis compares the literary works of Robin Hood and The Hunger Games. Both stories are set in forests that serve as escapes for the main characters from their oppressive governments. While Robin Hood is set in medieval England, The Hunger Games takes place in a dystopian future. The analysis examines the similarities between the settings, main characters of Robin Hood and Katniss Everdeen, and some supporting characters. It concludes that while the works are set at different times, they both feature protagonists fighting against corruption and helping the lower classes.
Razvoj aplikacija za Google Chromecast - Branimir Conjar, Matija Kovačić, Kre...Five
Uz Google Chromecast korisnici na jednostavan način mogu uživati u online glazbi i filmovima na svom TV-u. U predavanju će najprije biti objašnjeno što je Google Chromecast i kako funkcionira te biti navedene prednosti i nedostaci u usporedbi sa sličnim proizvodima. Nakon uvoda slijedi dio o samom razvoju aplikacija u kojem će se proći kroz postavljanje okoline za razvoj aplikacija, objasniti životni vijek aplikacije koja podržava Chromecast i ukratko proći kroz stvari bitne za razvoj Android i iOS mobilnih aplikacija.
Predavači: Branimir Conjar, Matija Kovačić, Krešimir Mišura
This patient was initially diagnosed with acromegaly 20 years ago and treated with pituitary surgery and radiation. Her acromegaly was controlled with pegvisomant, but she developed signs and symptoms of Cushing's syndrome, including weight gain and muscle weakness. Testing revealed ACTH-independent Cushing's syndrome caused by bilateral adrenal adenomas. Treatment with mifepristone, a glucocorticoid receptor antagonist, along with spironolactone resulted in significant improvement of her Cushingoid features, 70 pounds of weight loss, reduced blood glucose and blood pressure, and regained muscle strength. This case highlights the importance of considering an additional diagnosis of Cushing's syndrome in patients with acromegaly who
El documento describe las etapas del desarrollo de habilidades motrices, incluyendo un estadio inicial sin control de movimientos, un estadio elemental con mejor ejecución y control, y un estadio maduro donde los movimientos se refinan y combinan. También presenta factores como la motivación, la práctica y la retroalimentación que influyen en la progresión de habilidades a lo largo de las etapas.
The document is a curriculum vitae for Pratheesh Kumar. It outlines his educational qualifications which include diplomas in fire safety engineering and health and safety courses. It also details his 11 years of experience in the UAE working as a safety officer and current role as an HSE advisor. His responsibilities involve ensuring safety standards, implementing policies and procedures, providing training, accident investigation and risk assessment.
Este documento describe las diferencias entre la Web 1.0 y la Web 2.0. La Web 2.0 permite a los usuarios publicar y compartir fácilmente contenido como videos, textos, fotos y música a través de plataformas como YouTube, Wikipedia, Flickr y Napster. Además, los propios usuarios actualizan constantemente la información en la Web 2.0, a diferencia de la Web 1.0 que era estática. Si bien la tecnología Web 2.0 puede estimular la inteligencia colectiva cuando se usa de forma noble, también hay qu
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Moscú y privar al Kremlin de fondos para financiar su guerra.
El cliente preguntó por unos electrófonos en una tienda, pero el dependiente no sabía de qué se trataba. Los electrófonos son dispositivos comunes, no algo de hace casi cuarenta años como parecía pensar el dependiente. El cliente también preguntó sobre un abridor automático para un viaje a Cádiz.
Studenten van de opleiding Communication & Multimedia Design gebruiken verschillende internet-tools, social software om vakinformatie te verzamelen, bediscussiëren, publiceren Voorbeelden hiervan zijn: www.blogger.com, www.flickr.com, www.del.icio.us.
Fircroft is a global workforce solutions provider that has been in business for nearly 50 years. It provides recruitment, payroll, logistics, and other services to engineering and technical companies worldwide. Fircroft has over 50 offices globally and serves clients across various industries including oil and gas, infrastructure, mining, automotive, and more. The document discusses Fircroft's history and family ownership, global scale and local expertise, and wide range of innovative workforce solutions.
Lekcija 11 ukljucuje praktican primjer gradiva naucenog kroz prethodna predavanja: dizajn baze, povezivanje PHP sa bazom, unos recorda kroz interface, njegov ispis, jednostavan MVC model, inheritence, petlje kao i osnovni error handling. Praktican primjer je dizajn jednostavnog blog website-a.
El documento describe los conceptos clave de la maquetación y el diseño editorial de periódicos. La maquetación se refiere a organizar contenidos escritos, visuales y en algunos casos audiovisuales en medios impresos y electrónicos. Incluye elementos como imágenes, textos, recursos gráficos y el uso de retículas para distribuirlos. Los periódicos pueden tener formatos como estándar, tabloide u otros, y la compaginación determina el orden de las páginas.
El documento describe las principales arterias del cuerpo humano. Comienza con la aorta y sus ramas principales como el tronco braquiocefálico, las carótidas comunes y las subclavias. Luego describe las arterias del cuello, cabeza, miembros superiores e inferiores, incluyendo la femoral, poplítea, tibial anterior y posterior, y las arterias de la mano y el pie.
Bid and Ask Prices Tailored to Traders' Risk Aversion and Gain Propension: a ...Waqas Tariq
Risky asset bid and ask prices “tailored” to the risk-aversion and the gain-propension of the traders are set up. They are calculated through the principle of the Extended Gini premium, a standard method used in non-life insurance. Explicit formulae for the most common stochastic distributions of risky returns, are calculated. Sufficient and necessary conditions for successful trading are also discussed.
Este documento discute los ajustes razonables al currículo para estudiantes con barreras para el aprendizaje y la participación. Define las adecuaciones curriculares como flexibilizaciones didácticas y decisiones pedagógicas que los maestros toman para hacer el currículo más relevante para cada estudiante. Explica criterios para identificar y eliminar barreras físicas, actitudinales y curriculares, así como ejemplos de ajustes curriculares como adecuar, dar prioridad, cambiar la temporalización y ampliar
This document discusses the paradigm shift from traditional "push" marketing to a new customer-centric "pull" marketing approach. It emphasizes strategic planning based on market research, a thorough understanding of customers, and integrated multi-channel tactics. Marketing should now focus on engaging prospects and buyers through the entire customer journey from awareness to retention. Results of all marketing activities must be measurable, tracked against objectives, and used to optimize future efforts.
This simplifies managerial marketing details.
Marketing keys facets are summarized here.
Managerial marketing meaning meetings needs profitably has caught digital fire in today's Y generation where everyone seems to be moving from tradition to addition.
The document discusses two types of companies - Company A and Company B - and their approaches to sales, marketing, and customer relationships. It notes that while Company B is complacent and unwilling to change, Company A is focused on constant improvement, analyzing the market and competitors, and using strategic partnerships. The document also outlines the traditional buying and selling cycles, noting they are mismatched and contain different numbers of steps. It proposes matching the buying and selling cycles to better meet customer needs and achieve happier customers. The concept is derived from a free report on a "Buying Model 3G" approach that can provide an unfair advantage over competitors.
The document provides an overview of marketing concepts including defining marketing as a process of creating value for customers and building relationships to capture value in return. It outlines the marketing process and discusses understanding customer needs and the marketplace. It also identifies elements of a customer-driven marketing strategy and different marketing management orientations that guide strategy. Finally, it discusses building customer relationships through customer relationship management.
The document provides 64 analytical questions to lead a deep-dive business review organized into 10 questions each for analyzing the marketplace, consumers, competitors, channels, brand, brand finances, and marketing execution. The questions are designed to provide insights on performance, opportunities, strengths, weaknesses, and risks across these key areas to identify challenges and inform strategic decision making.
This document provides an overview of key concepts in marketing, including:
1. It defines marketing as managing profitable customer relationships by attracting new customers and retaining current customers through delivering satisfaction.
2. It outlines the marketing process and explains the importance of understanding customers and the marketplace using concepts like needs, wants, demands, products, value, satisfaction, exchange and relationships.
3. It discusses marketing management orientations like the production, product, selling, and marketing concepts and identifies the marketing mix of product, place, promotion, and price as elements of a customer-driven marketing strategy.
4. It describes customer relationship management and strategies for building lasting relationships like lifetime customer value and share of customer.
This document provides an agenda for a presentation on customer loyalty given by Stéphanie Duchemin on November 25th, 2013. The agenda covers an introduction to The House of Marketing, definitions of customer loyalty, examples of loyalty program set-ups, trends and challenges in loyalty programs, and alternatives to traditional loyalty programs referred to as "Loyalty 2.0". Between agenda items, the presentation includes questions for attendees and illustrations of loyalty program examples.
The document discusses the importance of understanding customers and being customer-centric. It provides information on customer needs, wants, buying behaviors, and factors that influence purchasing decisions. It emphasizes that customers should be the top priority and that businesses need to truly understand their customers in order to meet and exceed their expectations.
The document provides guidance on effective advertising and campaign planning. It discusses setting objectives, key performance indicators (KPIs), and measuring campaign effectiveness. Objectives should be set with clients and span both soft and hard measures. Effectiveness is measured by comparing metrics like awareness, sales, and profits to objectives. A campaign effects model is recommended to plan how communications create business value by driving attitudes, behaviors, and outcomes. The model helps ensure campaigns are evaluated properly and convince stakeholders of the communications' role and value.
MAITRIX_Digital Marketing Technical Work Strategy Plan.pptxMaitrix Infotech
We are very confident that I am successfully promoting your products and services on the internet market and social media sites to increase your brand value and increase business sales. Because we are currently working with many clients and their business is very well developed, results are coming by targeting keywords through Google search engine, social media sites.
If you are interested then give us a chance, we will send you our Technical Work Activities Plan, and our work plan includes both Search Engine Marketing and Social Media Optimization services.
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5. Change the Meta tag & Meta description as per Google new updated Guidelines.
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7. Fix the technical errors on your website and check canonical URL’s errors.
8. Building more Backlinks.
9. Designs creative’s for post on social media and writes unique contents for Blog and Article posting.
If you’re interested, then let us know your convenience time for the call to describe our technical work plan and then start work.
How you communicate with clients, anticipate their needs, share insights of value, and keep enlightening them along the way — these elements require go-to-market execution just as much as introducing a new digital banking solution.
While the scope of a successful go-to-market execution strategy will vary, the following three essentials are critical:
• Client Focus – Which clients and prospects, industries and regions are you targeting, and why?
• Value – Do your products demonstrate measurable and direct value to meet clients' critical needs?
• Competition – Are your products, people and value proposition best in class?
Minsun Collier and Karleitia Bodlovic present 'How to Lose a Customer in 10 D...AnneNguyen92
This document discusses how to retain customers in the post-purchase journey. It emphasizes that brands must focus on consistency, flexibility, personalization and using data to understand customer behaviors at each stage. Failing to do so can result in losing customers within 10 days of their initial purchase. The key is balancing cost, connecting with customers and delivering value throughout the entire customer journey and lifetime.
This document discusses several marketing concepts including the 4Ps and 7Ps marketing mixes, Booms and Bitner's additional 3 Ps for services marketing, the 4Rs and 5Cs frameworks, PEST analysis, and the 4Ps and 4As frameworks. It also covers topics like 360 degree branding, active marketing, A/B testing, ATL/BTL advertising, B2B vs B2C marketing, the BCG matrix, red ocean vs blue ocean strategies, market segmentation, components of a brand, and defining brand equity.
Dr. V. Ramadevi, Department of Management.ramakarthik
This PPT contains the basic marketing concepts, marketing mix elements, customer value and satisfaction, value chain, strategic marketing planning process, marketing research, marketing environment, CRM.
This ppt would be useful for the management students.
For manufacturers, transforming marketing to focus on customers in today's digital world requires understanding how customer buying behaviors have changed. Customers now research products online extensively before engaging with companies, so manufacturers must provide meaningful online content to connect with customers. The document recommends becoming a customer-centric organization by deeply understanding customers, innovating customer-focused processes, empowering employees to own customer experiences, and establishing accountability through metrics. It emphasizes that content marketing should provide solutions to customer needs and encourage two-way engagement through relevant online channels.
This document discusses factors for successful lead nurturing programs. It notes that customers now control most of their relationships without human interaction. Engagement drives acquisition, and moving people from consideration to commitment is important. Most leads are not utilized. It recommends establishing trust by educating and differentiating, being relevant, and understanding the customer journey. Content should attract, engage, qualify prospects at different familiarity levels. Metrics like lead scoring and engagement should be used. A case study shows how a media company improved lead quality and sales readiness through an automated nurturing program with profiling, multiple email tracks, and a microsite. It increased email effectiveness and conversion rates while improving lead scores.
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Vision and Goals: The primary aim of the 1st Defence Tech Meetup is to create a Defence Tech cluster in Portugal, bringing together key technology and defence players, accelerating Defence Tech startups, and making Portugal an attractive hub for innovation in this sector.
Historical Context and Industry Evolution: The presentation provides an overview of the evolution of the Portuguese military industry from the 1970s to the present, highlighting significant shifts such as the privatisation of military capabilities and Portugal's integration into international defence and space programs.
Innovation and Defence Linkage: Emphasis on the historical linkage between innovation and defence, citing examples like the military genesis of Silicon Valley and the Cold War's technological dividends that fueled the digital economy, highlighting the potential for similar growth in Portugal.
Proposals for Growth: Recommendations include promoting dual-use technologies and open innovation, streamlining procurement processes, supporting and financing new ICT/BTID companies, and creating a Defence Startup Accelerator to spur innovation and economic growth.
Current and Future Technologies: Discussion on emerging defence technologies such as drone warfare, advancements in AI, and new military applications, along with the importance of integrating these innovations to enhance Portugal's defence capabilities and economic resilience.
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Progress Report - Qualcomm AI Workshop - AI available - everywhereAI summit 1...Holger Mueller
Qualcomm invited analysts and media for an AI workshop, held at Qualcomm HQ in San Diego, June 26th. My key takeaways across the different offerings is that Qualcomm us using AI across its whole portfolio. Remarkable to other analyst summits was 50% of time being dedicated to demos / hands on exeriences.
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The Key Summaries of Forum Gas 2024.pptxSampe Purba
The Gas Forum 2024 organized by SKKMIGAS, get latest insights From Government, Gas Producers, Infrastructures and Transportation Operator, Buyers, End Users and Gas Analyst
TriStar Gold Corporate Presentation (Revised) - June 2024
Purchasing Funnel Brand Presentation Linked In
1. Leveraging the purchasing funnel for business performance: Achieving the highest ROI for your brand and marketing spend Copyright 2011 Longship Research & Consulting
2.
3. Not always timed or targeted to influence key decision moments for consumers
50. Active vs passive loyalty 16 Source: McKinsey consumer decision survey
51. Developing your purchasing funnel Define the category’s purchase process Identify conversion drivers by segment Evaluate your brand’s performance vs competitors Quantify the value of increasing conversion Develop strategies and programs to address gaps Link metrics to increased sales and market share 17
67. Identify the priority segments 23 Revenue impact of closing the gap on the lead competitor of 10% Revenue impact = $M Revenue impact of closing the gap on the lead competitor of 10% Revenue impact = $M Revenue impact of closing the gap on the lead competitor of 10% Revenue impact = $M
78. Impact of the internet 28 Automotive category Traditional funnel Sales incentives & in-dealer programs here Marketing spend here
79. Impact of the internet 29 Automotive category Interrupt by focussing here Get repeat business and positive WOM here Awareness is still an advantage, but lack of it can be overcome by interrupting the funnel and focussing efforts on touch points that have the greatest impact
80.
81. Explosion of product choices – on the one hand, makes brand awareness more important
82. Consumers can enter the funnel at different stages – on the other hand, makes brand awareness less important
83. Consumers often expand the funnel (rather than narrow it as was done through the traditional purchasing funnel
85. Impact of the internet 31 Mortgage broker category Traditional funnel New funnel
86. A new perspective 32 Can be aware but with no intention to purchase. Must identify the purchase intent trigger Passive or active loyalty? Advocate or saboteur? Product performance is now critical. Alternatives Peer reviews User-generated content The extent of research depends entirely on the category and target market. Recommendations from friends Different marketing messages required for different stages Value proposition / brand must be strong, relevant and different
89. Getting through to consumers is becoming increasingly difficult due to clutter and busy lives. Awareness is a good start, but when something triggers consumers to buy, they will more actively research options to expand their awareness set anyway.
90. The purchase decision is often made at the retail end – ‘they walk in the store not having decided which brand to purchase yet’.34
125. Specialist market researchBruce Stafford Managing Director bstafford@longship.com.au +61 411 606701 www.longship.com.au Copyright 2011 Longship Research & Consulting
Editor's Notes
Brand is a long-term investment delivering long-term benefits, but how do you maximise the business benefit at the same time in the short-term?
Auto-pilot – many Boards are afraid to change the nature of brand spend. There is perceived safety in doing what has always been done.
Otherwise known as the buying path or hierarchy of effect or consumer decision journeyCompletely customer centricNeed awareness to be familiar....etc... Awareness – do they know of your brand Familiarity – how familiar are they with your company and what you offer – advertising benefits, PR, online research Consideration – have they actively considered your brand – a good look, have asked others about it, trialled it... Purchase - have they actually purchased your brand Loyalty – how likely will they buy again, stay with your brand, or recommend it
Every category is different
You need to: Understand why your consideration is so low It could be: Brand issues – reputational, brand relevance Marketing issues – poor internet strategy and presence, wrong marketing messages, ineffective creative, poor VP, segmentation issues Product issues – bad, not as good Service issues – badCompetitor A Pricing issue Convenience issue Warranty issueFocus your marketing investment
‘Your Company’ Understand why your consideration is so low It could be: Brand issues – reputational, brand relevance Marketing issues – poor internet strategy and presence, wrong marketing messages, ineffective creative, poor VP, segmentation issues Product issues – bad, not as good Service issues – badCompetitor A Pricing issue Convenience issue Warranty issueFocus your marketing investment
Interrupt the loyalty loop: If your competitors have a lot of passive loyalty, then make comparison shopping and switching easy and attractive. Give their customers an excuse to leave rather than one to stay.Expand your base of active loyalists: Focus your spending on the right tough-points and experiences. Cultivating positive WOM is a key in today’s socially networked environment.
Auto insurance = high passive loyalty. If your competitors customers have it – then interrupt If your customers have it – then increase active loyaltyCar = Low loyalty Restart search again each timeBoth represent different marketing and branding challenges
Qual – in-depths, focus groups, observation, onlineReally understand how your market buys, how they go about itEvery category and market is different
Door openers are the drivers that take you from awareness to considerationDeal makers are the drivers that take you from consideration to purchaseLoyalty Drivers earn you loyalty
Passive loyalty – inertia is a factor tooNail the drivers where the most customer loss is
Recall that Competitor A had significant leakage from consideration to purchaseAnd you had leakage from familiarity to consideration
Segment revenue levels will help identify where the bigger bang for buck isIf it can be demonstrated that a 5% improvement in a stage or driver will yield a $X million increase in sales...Diminishing return issues for some segments.
Do by segment – the more segments have in common, the easier the implementation task
Not just set and forget:Customer preferences and approach changeCompetitor performance and approach change
Awareness is still an advantage, but lack of it can be overcome by interrupting the funnel and focussing efforts on touch points that have the greatest impactAwareness is no longer the ‘guarantee’ of converting to sales as it once was.Brands can be added to the mix later in the funnel now. Rather than narrowing, the funnel widens, initially.Critical touch points are now driven by both the consumer and the company. Traditional push marketing and new consumer pull marketing. The game is fast turning to how companies can influence consumer-driven touch points.Focus on the initial familiarity phase and on the loyalty phase. Toyota and Honda have done this very well with after sales service and product quality.
The old funnel has always been somewhat circular in application, but now much more so.The brand experience is now critical to develop loyalty and generate new customersAwareness - can be aware but with no intention to purchase.Purchase intent trigger – the event that triggers the consumer to start thinking about a purchase: life event, pay rise or advertising message.Familiarity – research, checking features and benefits, looking at the competitors, the extent of research will depend on the product and the perceived importance/risk and differencesConsideration – the short list, affordability, trial/testLoyalty – passive or active, repurchase intention, advocate or saboteur?Specific messages for different stages of the funnel.What is the purchase intent trigger? How do you target it?
The game is moving from push marketing towards pull marketing and influencing consumer touch-points. Different for every category and segment.Getting through to consumers is becoming increasingly difficult due to clutter and busy lives. Awareness is a good start, but when something triggers consumers to buy, they will more actively research options to expand their awareness set anyway.The purchase decision is often made at the retail end – they walk in the store not having decided which brand to purchase yet.New dynamics: More research before purchase – better informed Using mobile web to research prices while shoppingSMSing a friend or checking with your social network online for an opinion prior to purchase Packaging, presentation and service has gained in importance (all at the point of sale) The brand must have a quickly communicated clear and compelling value proposition
You must deliver your brand promise at every touch-point or pay the price.The best way to protect your brand is to deliver on your promise – you no longer control what is said about – but what you can control is how you deliver experiences.