This document provides a marketing strategy and checklist for 2021, outlining 5 core elements: 1) a well-defined brand story and positioning strategy, 2) powerful messaging, 3) a branded content strategy, 4) a thoughtful website strategy, and 5) implementation planning. It discusses each element in detail and provides questions to help define the brand story, positioning, messaging, content, website experience, and implementation plan to prepare for future opportunities.
This document outlines best practices in B2B marketing based on a proprietary research study. It discusses how B2B companies with over 15% 3-year growth (Growth Gurus) differ from others in their marketing approaches. Growth Gurus are more likely to lead with customers, make marketing strategic, build strong brands, execute precisely, and test and learn. Specific practices covered include understanding customers, developing value propositions, building brand capabilities, social media strategy, and implementing marketing strategies across all touchpoints.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
This document outlines a 5-step process for creating an actionable content marketing strategy:
1. Define objectives and priorities for the content.
2. Develop a story that explains the business's purpose beyond features and benefits.
3. Create buyer personas that represent the audience and their needs.
4. Conduct a content audit to identify existing materials and gaps to address.
5. Determine key metrics to measure the strategy's effectiveness in meeting objectives.
Following these steps helps ensure the content strategy aligns with business goals and provides the right content to targeted audiences.
- Developing dynamic content for a multitude of industries while providing web analytics, SEO, web design, content marketing, social media marketing, and brand strategies to ensure products reach their target audience.
- Designing modern responsive websites and creative content including logos, banners, and engaging videos.
- Strategically using mobile and emerging technologies to raise brand awareness and resolve issues that may affect a marketing presence or productivity.
This document discusses various ways that brands are using social media for marketing purposes. It covers listening to customers, building brand awareness, acquiring and qualifying new customers, and engaging in one-to-one conversations. The large user bases and high engagement on sites like Facebook and Twitter provide valuable data and marketing opportunities. However, the real value comes from how brands utilize this data to improve customer experiences through personalized and relevant content. Effective social marketing involves setting goals, building an audience, engaging fans, and using customer data for segmentation and personalization.
Colling Media - Advanced Advertising Solutionscollingmedia
Colling Media specializes in connecting clients with effective media strategies across various platforms including television, radio, outdoor, display ads, search, social media and more to help increase revenue. Their services include paid search management, re-marketing, mobile and video advertising, conversion rate optimization, and reputation management. The document provides details on their approach and capabilities for each of these media channels and digital marketing solutions.
Elizabeth Frederick has over 20 years of experience in marketing and advertising leadership roles, including experience with both B2B and B2C clients. She is a highly motivated leader who excels at developing innovative client solutions, product launches, and process efficiencies. Her skills include marketing strategies, account leadership, sales support, branding, and relationship building across departments.
This document outlines best practices in B2B marketing based on a proprietary research study. It discusses how B2B companies with over 15% 3-year growth (Growth Gurus) differ from others in their marketing approaches. Growth Gurus are more likely to lead with customers, make marketing strategic, build strong brands, execute precisely, and test and learn. Specific practices covered include understanding customers, developing value propositions, building brand capabilities, social media strategy, and implementing marketing strategies across all touchpoints.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
This document outlines a 5-step process for creating an actionable content marketing strategy:
1. Define objectives and priorities for the content.
2. Develop a story that explains the business's purpose beyond features and benefits.
3. Create buyer personas that represent the audience and their needs.
4. Conduct a content audit to identify existing materials and gaps to address.
5. Determine key metrics to measure the strategy's effectiveness in meeting objectives.
Following these steps helps ensure the content strategy aligns with business goals and provides the right content to targeted audiences.
- Developing dynamic content for a multitude of industries while providing web analytics, SEO, web design, content marketing, social media marketing, and brand strategies to ensure products reach their target audience.
- Designing modern responsive websites and creative content including logos, banners, and engaging videos.
- Strategically using mobile and emerging technologies to raise brand awareness and resolve issues that may affect a marketing presence or productivity.
This document discusses various ways that brands are using social media for marketing purposes. It covers listening to customers, building brand awareness, acquiring and qualifying new customers, and engaging in one-to-one conversations. The large user bases and high engagement on sites like Facebook and Twitter provide valuable data and marketing opportunities. However, the real value comes from how brands utilize this data to improve customer experiences through personalized and relevant content. Effective social marketing involves setting goals, building an audience, engaging fans, and using customer data for segmentation and personalization.
Colling Media - Advanced Advertising Solutionscollingmedia
Colling Media specializes in connecting clients with effective media strategies across various platforms including television, radio, outdoor, display ads, search, social media and more to help increase revenue. Their services include paid search management, re-marketing, mobile and video advertising, conversion rate optimization, and reputation management. The document provides details on their approach and capabilities for each of these media channels and digital marketing solutions.
Elizabeth Frederick has over 20 years of experience in marketing and advertising leadership roles, including experience with both B2B and B2C clients. She is a highly motivated leader who excels at developing innovative client solutions, product launches, and process efficiencies. Her skills include marketing strategies, account leadership, sales support, branding, and relationship building across departments.
Marisa Cogan has over 15 years of experience in B2B marketing. She has a proven track record of developing marketing strategies and campaigns that drive sales, build brand awareness, and increase lead generation. She is skilled in strategic planning, marketing communications, social media, event planning, and project management. Her experience includes roles as Director of Product Marketing, Marketing Manager, and Vice President of Marketing & Events.
Ed McClure has over 10 years of experience in marketing, brand management, and strategic planning. He has managed accounts for various brands and developed marketing strategies through research and analysis of target audiences. McClure has expertise in various industries and strong communication, project management, and digital skills.
The document outlines Corinne R. Koch's personal brand exploration and goals as a business strategist helping creative entrepreneurs. It details her values, profession, target audience, skills, competition in the field, and plans for professional development and networking to establish her brand and help clients achieve their goals through meaningful relationships and strategic social media marketing. The document serves as a portfolio for Corinne to market herself and her services to potential employers and clients.
Overview:
Situational analysis
Our goals
Objective
Strategy format
Planning and publishing
Community management
Tactics
Situational analysis
Our goals
Objective
Strategy format
Planning and publishing
Community management
Tactics
This digital marketing plan outlines objectives for growing an online presence using various digital channels. It includes conducting a competitive analysis to set goals and identify opportunities. A SWOT analysis will examine internal strengths and weaknesses as well as external opportunities and threats. Target markets will be identified along with buyer personas. Content marketing and social media strategies will be developed to generate leads and increase brand recognition. Marketing automation tools will be used to capitalize on leads and retarget customers. The plan discusses optimizing the website and using email marketing for communication and personalization. Tactics outlined in the plan support the overall digital marketing strategy and goals.
The document provides templates for digital marketing job descriptions, including an Analytics or Digital Insights Manager role. It describes the typical responsibilities of an Analytics Manager, such as implementing visitor tracking across platforms, developing business reports and dashboards to measure marketing performance, presenting insights and recommendations, overseeing web analytics systems, and defining an analytics strategy. The template also covers alternative job titles, required qualifications and average salaries for various digital marketing roles.
MasterPeach Brand is a full service business consulting firm that helps small and medium enterprises build their brands. They provide strategic planning, marketing campaigns, and growth strategies. Their team includes strategists, marketers, and creative directors. They aim to be a leading brand building consultant for SMEs within 5 years. Their solutions include brand strategy, design/development, search engine marketing, social media marketing, content marketing and performance evaluation. They present two case studies, one for a regional campaign for Sony and one for developing a growth plan for a real estate firm in Chiang Mai.
MasterPeach Brand is a full service business consultant with a collection of business strategists, marketing executives, and creative directors who have long experience working for corporate such as Sony, Nivea, PediaSure, Abbott, gsk, SCB, PTT, Allianz Ayudhya and etc.
The document provides guidance on creating a marketing plan for a home-based travel agency. It recommends establishing a mission statement, identifying target markets, setting objectives, describing services, outlining marketing strategies, determining distribution channels, testing the plan, understanding competition, setting goals, and monitoring results. Key steps include focusing marketing efforts, staying targeted, being persistent, and revising the plan based on what works. The marketing plan should list expectations, include a mission statement, specify the type of travel to promote, explain why that travel is being promoted, outline specialized services, set goals, develop a product strategy, determine how goals will be reached, motivate the travel choice, ensure the specialty makes sense, define the market, and create a marketing
This document discusses the role and benefits of social media networking for businesses. It begins by introducing social media marketing and its objectives. It then outlines the key benefits of social media networking for businesses, including customer engagement, higher search engine rankings, increased traffic, brand building, and low-cost marketing. The document also discusses how marketers are using social media for activities like product launches, market research, branding, advertising, and customer loyalty. It provides objectives for a study on social media networking in Indian businesses. Finally, it presents data on the state of social media in India and how businesses are utilizing various social media tools.
ParadigmNEXT is a digital marketing agency that provides services such as digital strategy, content creation, customer insights, search engine optimization, social media optimization, and website design. They take a unique blended approach of digital and traditional research to understand customers and help clients reach their goals. Their team of creative and technical specialists work together to effectively execute strategies. ParadigmNEXT focuses on building lasting customer relationships.
The document provides guidance on setting up and optimizing Twitter advertising campaigns. It discusses how to set campaign goals and target audiences through keywords, interests, locations and other criteria. It also offers tips for writing engaging promoted tweets and measuring campaign performance through metrics like impressions, engagements and cost per engagement. The overall document serves as a comprehensive guide to help users get the most out of promoting their content and accounts on Twitter.
The document provides guidance on using public relations (PR) effectively in marketing strategies. It emphasizes that PR is about building and maintaining goodwill with key stakeholders to influence opinions and behaviors. PR should be part of an integrated communications strategy to define consistent messages that address issues important to audiences and shift perceptions over time. Research is key to understanding audience needs and issues to develop effective, issues-driven PR campaigns.
Michelle Genzlinger is a demand generation and marketing expert with over 15 years of experience helping companies increase sales, build brand recognition, and generate qualified leads through innovative multi-channel marketing programs. She has worked with a variety of clients across different industries, creating social media strategies, content marketing, email campaigns, and other demand generation tactics that increased engagement and sales. As a consultant, she manages all aspects of client projects and has consistently delivered proven results through data-driven lead generation solutions.
The document provides a summary of Jordy Bellotto's qualifications and experience as a sales and strategic marketing professional. Over his 15+ year career, he has held various roles in sales and account management in the food, media, and publishing industries. He has a proven track record of exceeding sales targets and growing customer accounts through strategic planning, relationship building, and innovative marketing approaches. His skills include team leadership, business development, contract negotiation, and competitive analysis.
Microsoft Power Point Brett Campbellv2 [Compatibility Mode]brettpcampbell
Brett Campbell is a marketing professional seeking a leadership role. He has experience launching successful digital campaigns for brands like Moe's Southwest Grill. Campbell developed strategies that increased sales and drove customer engagement through mobile apps, social media check-ins, and relationship building. He possesses skills in areas like digital marketing, social media trends, and strategic planning. Campbell aims to work for an energetic brand that pushes boundaries and where he can continue learning about industry innovations.
Project 2 personal brand canvas juliana ortiz campoJuliana Ortiz
This document outlines Juliana Ortiz Campo's personal brand canvas. It details her background in marketing for the cosmetics industry, skills in areas like advertising and sales, current role developing marketing strategies for a small company, credentials, promises to clients around marketing automation, positioning compared to competitors, goals to grow her brand awareness online, and references. The brand canvas provides an overview of Juliana's professional experience, offerings, and goals.
Yasser Khan is a digital marketing consultant with over 6 years of experience in client-side sales, consultative selling, and digital marketing strategy. He has expertise in direct response marketing, landing page optimization, email marketing, and marketing automation. Some of his achievements include exceeding landing page conversion rates of 10% and marketing budget ROI targets. He is proficient in multiple languages including English, Urdu, Malay, Hindi, Punjabi, and Arabic.
The document outlines a marketing plan for luxury real estate properties. It includes sections on identifying target markets, analyzing product benefits, developing marketing messages and strategies, and establishing evaluation strategies. The marketing goal is to identify high-net-worth individuals as customers and create a tailored product offering. Target markets are identified as investors, local business owners, and brokers. The marketing strategies proposed include brand marketing, direct marketing, promotion marketing, channel marketing, and social media marketing. Evaluation strategies and an initial budget are also discussed.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Align to Accelerate | The 10 Essential Elements of Successful Sales and Marke...Jeff Leo Herrmann
At Start Up Scale Up we covered the 10 essential elements to driving results through sales and marketing alignment. We review the strategy and tactics on content's role in driving sales productivity.
Marisa Cogan has over 15 years of experience in B2B marketing. She has a proven track record of developing marketing strategies and campaigns that drive sales, build brand awareness, and increase lead generation. She is skilled in strategic planning, marketing communications, social media, event planning, and project management. Her experience includes roles as Director of Product Marketing, Marketing Manager, and Vice President of Marketing & Events.
Ed McClure has over 10 years of experience in marketing, brand management, and strategic planning. He has managed accounts for various brands and developed marketing strategies through research and analysis of target audiences. McClure has expertise in various industries and strong communication, project management, and digital skills.
The document outlines Corinne R. Koch's personal brand exploration and goals as a business strategist helping creative entrepreneurs. It details her values, profession, target audience, skills, competition in the field, and plans for professional development and networking to establish her brand and help clients achieve their goals through meaningful relationships and strategic social media marketing. The document serves as a portfolio for Corinne to market herself and her services to potential employers and clients.
Overview:
Situational analysis
Our goals
Objective
Strategy format
Planning and publishing
Community management
Tactics
Situational analysis
Our goals
Objective
Strategy format
Planning and publishing
Community management
Tactics
This digital marketing plan outlines objectives for growing an online presence using various digital channels. It includes conducting a competitive analysis to set goals and identify opportunities. A SWOT analysis will examine internal strengths and weaknesses as well as external opportunities and threats. Target markets will be identified along with buyer personas. Content marketing and social media strategies will be developed to generate leads and increase brand recognition. Marketing automation tools will be used to capitalize on leads and retarget customers. The plan discusses optimizing the website and using email marketing for communication and personalization. Tactics outlined in the plan support the overall digital marketing strategy and goals.
The document provides templates for digital marketing job descriptions, including an Analytics or Digital Insights Manager role. It describes the typical responsibilities of an Analytics Manager, such as implementing visitor tracking across platforms, developing business reports and dashboards to measure marketing performance, presenting insights and recommendations, overseeing web analytics systems, and defining an analytics strategy. The template also covers alternative job titles, required qualifications and average salaries for various digital marketing roles.
MasterPeach Brand is a full service business consulting firm that helps small and medium enterprises build their brands. They provide strategic planning, marketing campaigns, and growth strategies. Their team includes strategists, marketers, and creative directors. They aim to be a leading brand building consultant for SMEs within 5 years. Their solutions include brand strategy, design/development, search engine marketing, social media marketing, content marketing and performance evaluation. They present two case studies, one for a regional campaign for Sony and one for developing a growth plan for a real estate firm in Chiang Mai.
MasterPeach Brand is a full service business consultant with a collection of business strategists, marketing executives, and creative directors who have long experience working for corporate such as Sony, Nivea, PediaSure, Abbott, gsk, SCB, PTT, Allianz Ayudhya and etc.
The document provides guidance on creating a marketing plan for a home-based travel agency. It recommends establishing a mission statement, identifying target markets, setting objectives, describing services, outlining marketing strategies, determining distribution channels, testing the plan, understanding competition, setting goals, and monitoring results. Key steps include focusing marketing efforts, staying targeted, being persistent, and revising the plan based on what works. The marketing plan should list expectations, include a mission statement, specify the type of travel to promote, explain why that travel is being promoted, outline specialized services, set goals, develop a product strategy, determine how goals will be reached, motivate the travel choice, ensure the specialty makes sense, define the market, and create a marketing
This document discusses the role and benefits of social media networking for businesses. It begins by introducing social media marketing and its objectives. It then outlines the key benefits of social media networking for businesses, including customer engagement, higher search engine rankings, increased traffic, brand building, and low-cost marketing. The document also discusses how marketers are using social media for activities like product launches, market research, branding, advertising, and customer loyalty. It provides objectives for a study on social media networking in Indian businesses. Finally, it presents data on the state of social media in India and how businesses are utilizing various social media tools.
ParadigmNEXT is a digital marketing agency that provides services such as digital strategy, content creation, customer insights, search engine optimization, social media optimization, and website design. They take a unique blended approach of digital and traditional research to understand customers and help clients reach their goals. Their team of creative and technical specialists work together to effectively execute strategies. ParadigmNEXT focuses on building lasting customer relationships.
The document provides guidance on setting up and optimizing Twitter advertising campaigns. It discusses how to set campaign goals and target audiences through keywords, interests, locations and other criteria. It also offers tips for writing engaging promoted tweets and measuring campaign performance through metrics like impressions, engagements and cost per engagement. The overall document serves as a comprehensive guide to help users get the most out of promoting their content and accounts on Twitter.
The document provides guidance on using public relations (PR) effectively in marketing strategies. It emphasizes that PR is about building and maintaining goodwill with key stakeholders to influence opinions and behaviors. PR should be part of an integrated communications strategy to define consistent messages that address issues important to audiences and shift perceptions over time. Research is key to understanding audience needs and issues to develop effective, issues-driven PR campaigns.
Michelle Genzlinger is a demand generation and marketing expert with over 15 years of experience helping companies increase sales, build brand recognition, and generate qualified leads through innovative multi-channel marketing programs. She has worked with a variety of clients across different industries, creating social media strategies, content marketing, email campaigns, and other demand generation tactics that increased engagement and sales. As a consultant, she manages all aspects of client projects and has consistently delivered proven results through data-driven lead generation solutions.
The document provides a summary of Jordy Bellotto's qualifications and experience as a sales and strategic marketing professional. Over his 15+ year career, he has held various roles in sales and account management in the food, media, and publishing industries. He has a proven track record of exceeding sales targets and growing customer accounts through strategic planning, relationship building, and innovative marketing approaches. His skills include team leadership, business development, contract negotiation, and competitive analysis.
Microsoft Power Point Brett Campbellv2 [Compatibility Mode]brettpcampbell
Brett Campbell is a marketing professional seeking a leadership role. He has experience launching successful digital campaigns for brands like Moe's Southwest Grill. Campbell developed strategies that increased sales and drove customer engagement through mobile apps, social media check-ins, and relationship building. He possesses skills in areas like digital marketing, social media trends, and strategic planning. Campbell aims to work for an energetic brand that pushes boundaries and where he can continue learning about industry innovations.
Project 2 personal brand canvas juliana ortiz campoJuliana Ortiz
This document outlines Juliana Ortiz Campo's personal brand canvas. It details her background in marketing for the cosmetics industry, skills in areas like advertising and sales, current role developing marketing strategies for a small company, credentials, promises to clients around marketing automation, positioning compared to competitors, goals to grow her brand awareness online, and references. The brand canvas provides an overview of Juliana's professional experience, offerings, and goals.
Yasser Khan is a digital marketing consultant with over 6 years of experience in client-side sales, consultative selling, and digital marketing strategy. He has expertise in direct response marketing, landing page optimization, email marketing, and marketing automation. Some of his achievements include exceeding landing page conversion rates of 10% and marketing budget ROI targets. He is proficient in multiple languages including English, Urdu, Malay, Hindi, Punjabi, and Arabic.
The document outlines a marketing plan for luxury real estate properties. It includes sections on identifying target markets, analyzing product benefits, developing marketing messages and strategies, and establishing evaluation strategies. The marketing goal is to identify high-net-worth individuals as customers and create a tailored product offering. Target markets are identified as investors, local business owners, and brokers. The marketing strategies proposed include brand marketing, direct marketing, promotion marketing, channel marketing, and social media marketing. Evaluation strategies and an initial budget are also discussed.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Align to Accelerate | The 10 Essential Elements of Successful Sales and Marke...Jeff Leo Herrmann
At Start Up Scale Up we covered the 10 essential elements to driving results through sales and marketing alignment. We review the strategy and tactics on content's role in driving sales productivity.
An eBook for small and medium size businesses, start-up, and entrepreneur. The value and importance of marketing is not always understood by business owners until it’s either too late or the business is so far behind their competitors that they are forced to play an expensive and time-consuming game of “catch-up” if they want to stay relevant to today’s savvy customer.
Rahul Sharma is a marketing communications manager with 6 years of experience leading marketing teams and campaigns. He has expertise in strategic planning, creative development, brand positioning, product launches, and driving high response rates. His recent work includes successfully launching Jamba Juice in the UAE through market research and an adapted concept. He led teams that created marketing plans, digital strategies, and sales collateral to support business goals.
Corporate brand building process by bhawani nandan prasad mba, iim calcuttaBhawani N Prasad
Corporate branding involves highlighting factors such as heritage, assets, capabilities, people skills, values, priorities, dominance, origin, and performance. It employs product branding techniques but also elevates the approach into the boardroom to manage stakeholder relations. A strong corporate branding strategy requires commitment from senior management. It is more than just changing logos and slogans - it is a serious undertaking involving multiple skills and activities. There are 10 crucial steps to a successful corporate branding strategy including having the CEO lead the work, involving stakeholders, empowering employees to be brand ambassadors, and regularly adjusting the strategy to stay relevant.
The 10 Essential Elements of a Well Aligned Sales and Marketing TeamJeff Leo Herrmann
Is your sales and marketing organization aligned for success? Today we reveal the 10 essential elements to sales and marketing team collaboration - leading to success.
Waseem Mukarram is an Indian national seeking a position with a team-oriented organization. He has over 7 years of experience in B2B sales, most recently as a Senior Territory Manager for Ricoh India Ltd. He holds an MBA in Marketing and a BSc in Statistics. Mukarram has a proven track record of developing client relationships, executing sales strategies, and achieving sales targets. His career highlights include opening key accounts and developing sustainable business with clients in various industries.
This document is a resume for Daniel P. Carver, a marketing manager with 10 years of experience. It summarizes his contact information, career objective, professional experience managing marketing departments and trade shows for two companies, and education. His experience includes strategic planning, budget management, website development, graphic design, and leading marketing initiatives to help companies grow significantly.
Digital marketing certification provides an overview of digital marketing concepts and tactics. It discusses that marketing is now about building relationships through dialogue rather than just generating transactions. The summary discusses key digital marketing tactics like search engine optimization, content marketing, social media marketing, email marketing, and more. It also covers the rise of digital consumers and their expectations. Measurement and budgeting for content marketing are also addressed. The document provides a comprehensive overview of digital marketing strategies and best practices.
Nishant Choudhary is a goal-driven professional with over 6 years of experience in pre-sales, post-sales, key account management, and product management. He is seeking new assignments in operations, sales, or product management. He has a track record of generating revenue and acquiring new clients.
A 6-Step Guide to 2021 Marketing PlanningAndrea Martin
This 6-Step process offers guidance on how to build out a strategic, tactical marketing plan that is audience specific and easy to follow so you can achieve your business and marketing objectives in 2021.
All You Need to Know About Digital Marketing Jobs.pptxSourabh Sinha
The growing demand for digital marketing professionals is a reflection of the rapidly evolving digital landscape. In today's technology-driven society, businesses across industries are recognizing the importance of establishing a strong online presence to remain competitive.
CMO/now provides end-to-end marketing strategy and implementation services without requiring clients to hire a full-time CMO. They help with performance marketing, brand identity development, advertising, digital marketing, social media, and content marketing. CMO/now's services are tailored based on a client's stage of business evolution from startup to growth to maturity. They provide expertise in branding, advertising, retail activation, and online performance to help clients grow their business through effective marketing.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Waseem Mukarram is an Indian national seeking an IT sales role. He has over 7 years of experience in IT sales, having worked for companies like Ricoh India, Path Infotech, NIIT, and B2C Systems. He holds an MBA and BSc in Marketing and Statistics. Mukarram has extensive experience selling software, hardware, databases, applications development, and cloud technologies. He has a proven track record of revenue generation, account management, and people management skills. He is seeking a sales role in a prestigious and growing organization.
Secrets of powerful B2B communications| Ed Field - Maverick MarketingEnterprise Ireland
This document discusses powerful B2B communications and marketing strategies. It recommends developing clear positioning, value propositions, and visual styles. Content should be comprehensive, engaging and move people to action. A three-phase approach is outlined: 1) Define position and plans, 2) Create clear content, 3) Bring plans to life consistently across all touchpoints. Content marketing and search marketing are highlighted as two successful tactics. Implementing the strategies requires leadership, investment, talent, trust, principles, work and time for long-term success and growth.
Resume for Mark Adcock - an experienced Senior Marketing Manager with a broad set of skills spanning deep technical to broad tactical. Specializing in Mobile Devices, Brand Marketing, and Experiential Events. Currently seeking new opportunities in San Francisco.
This document contains a resume for M Tafsirul Haque. It includes details of his contact information, career objectives, academic qualifications, computer skills, volunteer activities, on the job trainings, work experiences, language proficiencies and personal details. His work experiences include positions in brand management, marketing and sales for various companies in Bangladesh such as Dhaka Tobacco Industries, S.A. Group of Industries and Gemcon Food & Agricultural Products Ltd.
RajaPandian S P is a sales, strategy, marketing and social media professional with over 10 years of experience. He has expertise in client relationship management, marketing strategies, social media, brand identity, and more. Some of his past roles include Business Development Manager at SurgeForth Technologies where he helped create Employability Bridge and FLAG events, and Business Development at Winsar Infosoft where he acquired new hospitality clients. He is skilled at developing marketing campaigns, managing business partnerships, and driving revenue growth through strategic initiatives.
Craft the Perfect Message: Unveiling Customized Marketing Software Solutions ...chrisbrown798789
Shemon Software Solution specializes in Customized Marketing Solutions, offering tailored digital marketing strategies to enhance brand visibility and drive business growth.
Navigation Optimization: The Overlooked Path to Higher ConversionsVWO
Poor navigation can silently sabotage your conversion rates. Users who can't easily find what they need often leave in frustration, leading to increased bounce rates and abandoned purchases.
In this Webinar, Jyoti Malik of Blue Bagels will walk you through a comprehensive framework for identifying and resolving navigation issues.
Learn how to create a seamless, intuitive navigation experience that enhances user satisfaction and boosts conversions. Don't miss this chance to turn your website’s navigation into a powerful tool for success—reserve your spot now!
Dear Readers,
Client service management encompasses a range of functions aimed at ensuring optimal client satisfaction and fostering long-term relationships. Key functions include client support, where issues and inquiries are addressed promptly and effectively, and client on boarding, which involves guiding new clients through the initial setup and integration processes. Account management is another crucial function, involving regular communication and updates to keep clients informed and engaged. Additionally, client service management involves monitoring and analyzing client feedback to continuously improve services and address any emerging needs. Overall, these functions work together to create a positive client experience and drive business growth.
Here are few function explanation for better understanding.
Happy learning
In today’s digital-first era, leading the pack in local search visibility is not just beneficial—it's crucial.
But it’s not without its challenges, especially with so many new developments in search lately.
Watch as we clear the noise of an ever-evolving search world and explore the latest insights and best practices in local SEO. We’ll show you exclusive tips designed to enhance your local SEO strategy and scale the visibility of your businesses.
You’ll hear:
- Expert insights from Local SEO experts and industry leaders, along with future predictions for local search.
- Actionable recommendations on how to turn the latest industry insights into a winning SEO strategy.
- An exclusive look at Genius Search, a groundbreaking new product that can have a remarkable impact on multi-location businesses.
With Kaci McBride and Mike Snow, we’ll cover how to stay ahead of the competition and keep your SEO game strong using the tools at your disposal. You’ll also get a demonstration of Genius Search, so you can see firsthand how it can elevate your local SEO efforts.
If you’re looking to scale the local visibility and impact of your business, you can’t miss this webinar.
Building a quality pipeline is a challenge, and Google isn’t making it any easier.
Changes in the way traffic, and leads, are coming to your site has probably shifted, yet lead gen is still a top priority.
During this webinar you’ll learn about channels and tactics that are working, and some of the common missteps we see brands making over and over.
Come prepared to take notes on the importance of customer journeys, how to build a customer-centric culture across all teams, and what to expect when working with third parties.
Plus we’re sharing case studies. Get an insider’s view into lead gen campaign successes and failures for ourselves, and our sponsors.
Get an exclusive peek behind the curtain and see how we approach product promotions using a holistic, consumer-centered strategy that pays off time after time.
Key takeaways:
The best ways to attract and nurture your leads through every step of their journey.
How to support your team, or an agency, to execute these strategies effectively.
What to do after the lead hits your workflow. Pitfalls to avoid, what’s working, what’s not, and how to set up effective nurture campaigns.
With our very own Heather Campbell and Brent Csutoras, we’ll explore how to evolve your strategy based on an ever-changing set of standards.
The Digital Marketing Landscape
A. Key Digital Marketing Channels:
• Briefly introduce the major digital marketing channels:
o Social Media Marketing: Explain the power of social media platforms to connect with customers and build brand awareness. (Include a short Youtube video on different social media platforms and their functionalities).
o Email Marketing: Discuss the importance of email marketing for building relationships and driving sales. (Consider incorporating a PowerPoint presentation on best practices for email marketing).
o Search Engine Optimization (SEO): Explain how SEO helps websites rank higher on search engine results pages (SERPs) for relevant keywords. (Provide a link to an engaging SEO blog post).
o Pay-Per-Click (PPC) Advertising: Discuss how PPC advertising allows businesses to reach targeted audiences through paid ads on search engines and social media platforms.
• Briefly mention other channels like content marketing, affiliate marketing, and influencer marketing.
Top Digital Marketing Companies in Hyderabad 3.pdfEditvo
Hyderabad, the burgeoning tech hub of India, has become a hotspot for digital marketing. With a blend of traditional businesses and modern startups, the city offers fertile ground for digital marketing agencies to thrive. This article delves into the top digital marketing companies in Hyderabad, exploring their services, expertise, and what makes them stand out in a competitive market.
Mastering Modern Marketing: Latest Techniques and Strategies for SuccessMuhammad Talha Rafiq
In this comprehensive presentation, i explore the evolving landscape of marketing and branding. Dive into a detailed analysis of various marketing types, including traditional and digital methods, and discover how businesses can effectively promote and sell their products or services in today's competitive market.
Key Sections Covered:
Definition of Marketing: Understanding the core concept of marketing and its role in business success.
Major Types of Marketing: A deep dive into traditional and digital marketing, along with other specialized forms such as guerilla, emotional, and neuromarketing.
B2B & B2C Marketing: Differentiating between business-to-business and business-to-consumer strategies.
Principles of Marketing: An overview of the seven key principles: product, price, promotion, place, packaging, positioning, and people.
Marketing vs. Advertising: Clarifying the differences and intersections between these two crucial functions.
Marketing Plan Components: Essential elements of a successful marketing plan, including market research, target market identification, competitive analysis, and more.
Case Studies: Real-world examples illustrating the successes and failures of marketing strategies in different contexts.
Additional Insights:
Marketing Research Process: Step-by-step guide to conducting thorough market research.
Target Market Identification: Strategies to pinpoint and engage the right audience for your products.
Product/Service Description: Crafting compelling narratives that align with market needs.
Competition Analysis: Developing a unique selling proposition to stand out in the market.
Mission Statement Creation: Articulating your business’s core values and market contribution.
Marketing Strategies and Budgeting: Effective promotional tactics and budget management.
Setting Marketing Goals and Monitoring Results: Establishing measurable objectives and tracking performance.
This presentation is a must-read for anyone looking to enhance their understanding of modern marketing techniques and apply them effectively to drive business growth.
The Evolution of Engagement Metrics in Social Media MarketingSofia Tsempera
Beyond Likes and Shares: The Evolution of Engagement Metrics in Social Media Marketing delves into the changing landscape of social media metrics, moving beyond traditional measures like likes and shares. It explores alternative metrics such as comments, time spent on content, and sentiment analysis, emphasizing the importance of meaningful engagement. The presentation also highlights the role of active engagement indicators like participation in polls and surveys, as well as metrics related to community health and brand advocacy. Attendees gain insights into connecting social media engagement to conversion metrics, leveraging social listening tools for sentiment analysis, and adapting to platform changes. With real-world examples and practical strategies, the presentation equips marketers to optimize their efforts and drive better results in today’s dynamic social media environment.
Duda + Google Ads Liaison webinar, Ads and AIAnton Shulke
this presentation is part of #dudawebinar
Explore new tools and features unveiled at Google Marketing Live and how they can be applied to your marketing strategies.
Gain insights into how AI can enhance the creative elements of your ads with improved personalization and enhanced optimization.
Learn how to balance the latest technologies with the core, timeless aspects of good marketing.
1. Preparing for 2021
A simple marketing
user-guide and checklist
for building business
and revenue.
PRESENTED BY
2. A well planned marketing strategy prepared to accelerate leads
and improve customer relationships will ensure
a positive outcome during uncertainty.
Are you prepared for tomorrow’s opportunities — now?
3. Original content
Too much competition
Marketing efficiencies
Understanding customers
Lack of awareness
ROI
Lead generation
Marketing tools and budgets
Differentiation and originality
Building a recognizable brand
Addressing the challenges
4. For business owners, marketers and entrepreneurs,
here is a simple and concise checklist of the
most important areas to address.
Successful marketing strategies
5 core elements:
11. Why do you exist?
How original, powerful and memorable is your story?
Does it resonate emotionally and is clear and engaging?
Does it describe the outcomes of what you do?
How different is it from the competition?
Does it connect on a human level?
Why should your audience care?
Are you connecting your brand story to the emotional
needs/aspirations of your audience?
1.
Brand Story
Re-examine your
brand story
Define your story
12. Google:
To organize the world’s information and make it universally accessible and useful.
(Ease of use)
Samsung:
To devote its talent and technology to creating superior products and services that contribute to a better global society.
(Improving mankind)
Walmart:
The simple idea of selling more for less
(Value)
Rolex:
Wearing a Rolex watch enables entry into a world of unlimited possibilities.
(Possibilities)
Shopify:
Make commerce better for everyone, so businesses can focus on what they do best: building and selling products.
(Enabling better business)
1.
Brand Story Examples
13. 1.
Positioning
Needs - Challenges - Opportunities
Define the pain points your brand will overcome
Understand the media channels they spend the most time in
Reveal the emotional dispositions and purchasing behavior
Define your audience
14. 1.
Positioning
The competition: what do they say they do that is the same or different than your brand?
Do you understand what is vital and compelling to core audiences?
What is the essential insight about your brand that no one other company can say?
What is the best way to plant your brand/idea in to your audiences?
Define/refine your
position in the marketplace
15. Are they within reach - are they realistic?
What is the direct path to achieving engagement?
Does the audience know they have a need for your brand?
Does your audience know where to find you?
Are you relevant and will they care?
What is it about your brand that motivates response?
1.
Positioning, Goals and Opportunities
Define the goals and
reveal opportunities
16. 1. Define the outcomes of your brand, what makes you different.
2. Highlight the customer, not your brand.
3. Lead with a story, not features and benefits.
4. Make your message human, not boastful.
5. Define the brand attributes associated with messaging.
6. Align messaging to customer needs.
7. Show compassion, empathy.
8. Personalize - one message does not fit all.
9. Align messaging with all marketing, digital.
10. Make messaging support the brand experience.
2.
Messaging
10 Golden rules
of messaging
17. Video
Social
Paid Social
Articles
Insi
Offers
Events
Blogs
P
Email
Direct
Branded content
that engages
3.
Branded Content
What type of content and how will it be delivered?
(Video, blogs, white papers, paid social, social media, editorial, advertising, events)
What are the themes and directions?
Applied to marketing and sales channels and tactics
What visuals and content depict your brand and outcomes?
(Charts, photos, articles, posts, videos?)
What communicates the “brand experience”?
How does it relate to each targeted audience/industry?
Does it support and align with the business goals?
Are you including a CTA?
How will the content be distributed?
Marketing, sales, ads, digital, social, direct, PR
19. A brand’s website is one of the most important assets to a company.
It is utilized in a multitude of ways to leverage technology to support the company and its marketing efforts.
4.
Website/Digital Experience
1.
Always-On
Exposure
2.
Convenience
3.
Creating
Credibility
4.
Leads
& Sales
5.
Marketing
Hub
Audience behavior
Customer journey
Determine content
Scalable platform
Customer journey
Compelling stories
Elegant design
Relevant content
Measuring & Analytics
Attributions
Targeting & Response
Inbound/Outbound Campaigns
Customer journey
Determine content
LeadGen & Retention
Customized Content
Re-marketing
20. The Strategy: 1. What type of website does our brand require? How is it aligned
with the brand story and positioning? (video, reports, metrics, etc.)
- Methodology: build, measure and learn
- Criteria for learning and discovery
- Criteria for measuring success
- Initiating and boosting engagement and ROI
2. Determine 3rd party integration and data collection
- How will this support the digital ecosystem
- How will it drive engagement and motivate action
3. Identify the tools
- Identify tools for efficiencies
- Most effective tools for marketing and sales
4. Utilizing user data
- Driving more business
- Defining usable data
- Improving search and rankings
- Capturing larger audiences
4.
Website Analysis
21. 5.
Implementation
Story & Positioning
1. Review and update brand story
2. Ensure positioning is differentiated and
supports your brand story
3. Update messaging, support story,
positioning, emotions and needs
4. Develop branded content - visuals,
themes, insights, stories
5. Review and update your website to support
story and messaging and brand experience
6. Define metrics/data to connect content
to each audience segment
7. Define implementation plan to monitor and
measure customers needs and market changes
Messaging
Branded Content
Website/Digital
Experience
Implementation
Planning
22. A.
Update your brand story
B.
Define your audience
C.
Determine your position in the marketplace
D.
Set goals, reveal opportunities
E.
Develop powerful messaging
F.
Create engaging branded content
G.
Define the website experience
H.
Implementation
23. Glenn Sagon
Partner/CEO Sagon-Phior
Rourke Oakland
CEO, EverForward
Jenna Pearson
Partner/Director Digital Production, SunnyByte
Josh Coffman
Partner/Chief Engineer, SunnyByte
Josh is an entrepreneurial technologist with over a decade of
experience in advanced web-based software, e-commerce and
cross-platform mobile app development. He focuses on leveraging
technology to meet business goals and well versed in numerous
aspects of both web technology and online business, including full
website and web/mobile app development, API integrations, SaaS,
server administration and management, revenue models, online
marketing, SEO/SEM, PPC campaigns, display advertising, lead
generation, ecommerce, analytics, and more.
Jenna has over a decade of project management expertise,
working in both client and agency environments. As Director
of Production, she manages a team of project managers,
developers, and QA specialists to ensure all projects are
properly resourced and that all come in on-time and on-budget.
Jenna is highly involved in software development initiatives,
from API integrations across platforms to major website and app
development initiatives across varying content management
systems and platforms.
Glenn is a marketing and branding expert who has helped national and
international brands connect more effectively to their audiences through
Emotional Marketing. As a marketer, he has created and shaped brand
development that taps into the power of feelings, persuasion and
influence. Emotion Marketing is the centerpiece for his approach to
developing creative strategies. From CPG to technology, and from
banking to healthcare, Glenn has infused the power of emotion into
brand development strategies.
Rourke launched Ever Forward LLC in 2016 with the goal
of providing multiple industries the access a wide variety of
business solutions in the marketing, branding, and advertising
verticals. After working for more than three decades in
marketing and digital media, Rourke brings the best of class
talent for building businesses, brands and relationships.
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