This document provides an introduction and overview of content strategy. It discusses how content strategy has evolved from a body of knowledge to a full methodology. It outlines the typical components of a content strategy, including auditing existing content, developing a content plan and strategy, building content specifications and templates, and growing content over time through an editorial calendar, style guide, and ongoing development. The document emphasizes that content strategy is about planning for the effective creation, publication, and governance of content. It is meant to help organizations better manage their content and publishing efforts.