Pitch deck - High Five - nike event 13th dec.

HIGH FIVE
Next generation football

The problem
In Amsterdam, 5-a-side football almost does not exist, only sporthalls
and Powerleague provide the facilities. Each having disadvantages that
can be repellent for a player.

Solution
Create High Five indoor football pitches where players can:
Rent pitches
hourly
Play a weekly
league
Enjoy a beer and
watch live football

The product
Picture: Urban football in Paris

The product
• 6 to 8 indoor pitches to rent (30mx15m) with artiﬁcial grass (see previous
picture)
• Possibility to play weekly league with a team of friends (12-14 weeks
league) with :
-Referee
-Online rankings and calendars
-Possibility to order team jerseys
• A bar next to the pitches with food and drinks and live matches (Eredivisie,
Champion’s league, Euro Cup, etc…)
Description

Market facts
Number of current
users :
France : 2 million players

United-Kingdom : 6
million players

Italy : 4 million players

Key numbers:
European market turnover:
200m€ in 2014

Annual budget per year for a
player: 336€
For 5-a-side football market

How will it make profit?
4 cash inﬂows:
➡ Pitches to rent : between 60-80€ per hour

➡ 14 weeks league : between 500-700€ per team

➡ Food and drinks at the bar
➡ Shop with football equipment

Success story
In comparison, UrbanSoccer just appeared in France from the
fusion of Urbanfootball and Soccer5. In 2015 they have :

•34 centers, 275 pitches.

•50.000 weekly users

•1300 league teams

Partners
To respond to the rapid growth of 5-a-side football, Adidas and Nike
started selling specialized equipment:

UrbanSoccer is even
sponsored by Nike
and sell their products
in their centers

The Amsterdam Market in 2015
Only 2 centers currently offer the possibility to rent artiﬁcial grass pitches:
Powerleague has 6 pitches in Olympiaplein
Indoor Football Events has 1 pitch close to Sloterdijk
Other indirect competitors are sporthalls, street football pitches, and open
ﬁelds, which do not provide the same ‘atmopshere’ and where playing a
league is not an option
Powerleague plans on opening new centers soon

Why Amsterdam?
Amsterdam is a young and international city
Only few options for players currently
The plan is to open a ﬁrst center here and in the 4 large Dutch cities

How to promote it?
The ﬁrst year’s objective is to reach the center’s full capacity.
How?
Company and universities events, social medias and medias
communication, partnering with a famous brand (Nike, Adidas…)
Word-of-mouth remains the best promotion method, and it will work because
indoor 5-a-side football is awesome.

The financial plan
It is estimated that between 1 and 2 million euros are needed to open a
center
A field costs around 40.000€
Estimated revenues for a year :
Revenues
Rent
pitches
Leagues Others
800 000 € 720 000 50 000 30 000
Costs Workforce
Building
rental
Others
450 000 € 300 000 120 000 30 000

About me
Adrien Long
adrien.long@ieseg.fr
+33 (0) 6 76 31 12 45
24 years-old
Education:
Master in International Business
Master in Strategic Management & Entrepreneurship
User and fan of Urban Football for 3 years now.
1 year (2 seasons) team leader in a league.

Pitch deck - High Five - nike event 13th dec.

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