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How PBworks Used Lean Startup Techniques

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David E. Weekly
David E. Weekly

PBwiki started as a lean startup in 2002 with no funding and only one employee for the first two years. It rapidly iterated through many ideas and products before finding product-market fit with its wiki product. While data provided some guidance, the founder relied heavily on customer feedback, creativity, and gut feelings to guide decisions around pivots, features, pricing, and business model. This lean process of testing many ideas, dropping failures quickly, and evolving the successful concept based on customer input allowed PBwiki to grow organically over many years.

BusinessTechnology
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PBwiki was a Lean Startup (but didn’t realize it) AKA: An engineer’s journey into the wild world of business and some lessons learned along the way Lean Startup Circle Talk, 9/16/2009 by “David E. Weekly” <david@pbworks.com>
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Is Not Sexy. (This is not you.)
(Lean) Startups Are Poor. ,[object Object]
(Lean) Startups Are Ignorant. ,[object Object]
(Lean) Startups Are Misguided. ,[object Object],[object Object]
(Lean) Startups Are Prone to Failure. ,[object Object]
But Why Does It Work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t Go Tabula Rasa… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Minimum Viable Product ,[object Object],[object Object],[object Object]
Hunches & Creativity ,[object Object],[object Object],[object Object]
So… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ideally… ,[object Object],[object Object],[object Object],[object Object]
Data Can’t Tell You Everything.
A/B Testing Low-Frequency Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]
 
It’s Time for a Fallacy! ,[object Object]
Optimize Successful Correlations ,[object Object],[object Object],[object Object],[object Object]
Human Judgment Is Key ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Was PBwiki a Lean Startup? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PBworks Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pivot Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sci-Fi ,[object Object],[object Object],[object Object],[object Object]
Business Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Whole Point
[object Object],[object Object],[object Object]

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How PBworks Used Lean Startup Techniques

  • 1. PBwiki was a Lean Startup (but didn’t realize it) AKA: An engineer’s journey into the wild world of business and some lessons learned along the way Lean Startup Circle Talk, 9/16/2009 by “David E. Weekly” <david@pbworks.com>
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  • 3. Business Is Not Sexy. (This is not you.)
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  • 14. Data Can’t Tell You Everything.
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