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Partner Briefing_January 25 (FINAL).pptx

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Cloudera, Inc.
Cloudera, Inc.

The document discusses using Cloudera DataFlow to address challenges with collecting, processing, and analyzing log data across many systems and devices. It provides an example use case of logging modernization to reduce costs and enable security solutions by filtering noise from logs. The presentation shows how DataFlow can extract relevant events from large volumes of raw log data and normalize the data to make security threats and anomalies easier to detect across many machines.

Technology
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Cloudera Partner Briefing Jan 2023
© 2019 Cloudera, Inc. All rights reserved. 2 Partner Briefing | Jan 25th 2023 Agenda ● Introduction to Andy Moller, SVP of Global Alliances and Ecosystem ● Data in Motion Service - Robert Hryniewicz, Director, Product Marketing ● Cloudera Marketing Priorities - Dave Moxey, Chief Marketing Officer ● Putting it into Action - Rachel Tuller Head of Global Ecosystem Strategy & Programs ● Q&A
Introducing Andresen Moller Senior Vice President of Global Alliances & Ecosystem Partner Briefing January 2023
© 2019 Cloudera, Inc. All rights reserved. 4 ● Our new Partner Programs introduced earlier this year allow partners to clearly differentiate their expertise, and showcase areas for investment that will provide unprecedented ROI. ● New education and training options that will fuel adoption of our complete data platform. ● Growth drivers (incentives) for partners that will help us capture industry related, business outcome focused solutions for our customers. The Future is Good for Cloudera Partner Network. Introducing Andy Moller
Partner Briefing, Data In Motion Robert Hryniewicz | Director of Product Marketing
6 Confidential—Restricted 3 4 5 2 Ingest Prepare Analyze Predict Publish Data in Motion 1 Data Engineering Data Warehouse & OP Database Machine Learning OP Database, Visualization
7 © 2022 Cloudera, Inc. All rights reserved. LEADER IN GIGAOM REPORT FOR STREAMING DATA PLATFORMS GigaOm Radar for Streaming Data Platforms Cloudera is a fast mover in the GigaOm innovation / platform play quadrant. CDF is “an impressively enterprise-ready streaming solution that combines open source Apache Kafka, Flink, Spark, and NiFi technologies … extensive data governance; multiple stream processing engines.”
Cloudera DataFlow Collecting & Moving Any Data, Anywhere
© 2022 Cloudera, Inc. All rights reserved. 9 Enterprise Data Used for Analytics 2/3 1/3 data
10 © 2022 Cloudera, Inc. All rights reserved. DATA DISTRIBUTION IS A SECOND CLASS CITIZEN TODAY Data Silo Ingestion Silos edge SaaS data center clou d clou d SaaS SaaS
11 © 2022 Cloudera, Inc. All rights reserved. INGESTION SILOS - THE PAIN IS REAL Customer quote after DataFlow workshop "We thank you for [Cloudera DataFlow]. Everytime I go to Databricks or Snowflake website, they only care about their system. How to onboard data into their system? I want integration between all my systems. Your system is just one of many that I'm using."
12 © 2022 Cloudera, Inc. All rights reserved. COMMON CHALLENGES IN THE ENTERPRISE DATA ECOSYSTEM DIFFERENT SYSTEMS SIMILAR PROBLEMS Organizations Have NOT Treated Data Collection & Movement as a First Class Problem LOG DATA SOURCES ON-PREM DATA SOURCES On-Prem to Cloud DATA STORAGE CLOUD SERVICES CLOUD BUSINESS PROCESS SERVICES Cloud Service to Cloud Service DATA ANALYTICS CLOUD SERVICES (Cloudera DW) IoT Devices App Logs Laptops /Servers Mobile Apps Security Agents Streaming Data Sources to Cloud CLOUD WAREHOUSE Reverse ETL - Ingest from Cloud DW Ingest into Cloud DW
13 © 2022 Cloudera, Inc. All rights reserved. SURVEY - Q1 How many technologies (point solutions) do you use to manage data collection and movement? ⅓ use 11+ point solutions ⅔ use 6+ point solutions 105 respondents
14 © 2022 Cloudera, Inc. All rights reserved. COMMON CHALLENGES IN THE ENTERPRISE DATA ECOSYSTEM DIFFERENT SYSTEMS SIMILAR PROBLEMS Organizations Have NOT Treated Data Collection & Movement as a First Class Problem LOG DATA SOURCES ON-PREM DATA SOURCES On-Prem to Cloud DATA STORAGE CLOUD SERVICES CLOUD BUSINESS PROCESS SERVICES Cloud Service to Cloud Service DATA ANALYTICS CLOUD SERVICES (Cloudera DW) IoT Devices App Logs Laptops /Servers Mobile Apps Security Agents Streaming Data Sources to Cloud CLOUD WAREHOUSE Reverse ETL - Ingest from Cloud DW Ingest into Cloud DW
15 © 2022 Cloudera, Inc. All rights reserved. WHAT EVERY ENTERPRISE DATA ECOSYSTEM REQUIRES TODAY Data Distribution as a First Class Citizen Cloudera DataFlow (Ingest, Process, Deliver) ON-PREM DATA SOURCES DATA STORAGE CLOUD SERVICES (Cloudera DW) CLOUD WAREHOUSE LOG DATA SOURCES CLOUD BUSINESS PROCESS SERVICES DATA ANALYTICS CLOUD SERVICES IoT Devices App Logs Laptops /Servers Mobile Apps Security Agents Low code designer Two runtimes 450+ connectors ReadyFlow Gallery Hybrid & Multi- cloud
16 © 2022 Cloudera, Inc. All rights reserved. CLOUDERA ENABLES UNIVERSAL DATA DISTRIBUTION Connect to Any Data Source Anywhere then Process and Deliver to Any Destination Ingest Process Deliver Active Passive ROUTE FILTER ENRICH TRANSFORM Data born in the cloud Data born outside the cloud Any destination Connectors Gateway Endpoint Connectors
Product
18 © 2022 Cloudera, Inc. All rights reserved. SURVEY - Q2 What is challenging about data collection and movement? 105 respondents
19 © 2022 Cloudera, Inc. All rights reserved. Data Collection & Management at the Edge Central command & control to design and deploy to thousands of agents Edge Agent Edge Agent … Edge Agent Edge Agent Lightweight edge agents focused on data collection and processing at the edge
20 © 2022 Cloudera, Inc. All rights reserved. No Code, Visual Flow Designer for Data Collection & Movement End-to-end data flow, from many sources to many destinations
21 © 2022 Cloudera, Inc. All rights reserved. Cloudera DataFlow Runtimes Always Running vs Event-driven Workloads Develop NiFi flows anywhere Import NiFi flows to central catalog Use deployment wizard Any cloud and auto-scaling Auto-scaling NiFi clusters using cloud providers’ Kubernetes service Always running workloads DataFlow Deployments Configure Function Event driven workloads Any cloud and serverless NiFi flows running in cloud providers’ serverless compute service DataFlow Functions
22 © 2022 Cloudera, Inc. All rights reserved. DataFlow Deployments Easily Deploy, Manage, Monitor, and Auto-Scale Flows Ideal for always running workloads
23 © 2022 Cloudera, Inc. All rights reserved. Cloudera DataFlow Runtimes Always Running vs Event-driven Workloads Develop NiFi flows anywhere Import NiFi flows to central catalog Use deployment wizard Any cloud and auto-scaling Auto-scaling NiFi clusters using cloud providers’ Kubernetes service Always running workloads DataFlow Deployments Configure Function Event driven workloads Any cloud and serverless NiFi flows running in cloud providers’ serverless compute service DataFlow Functions
24 © 2022 Cloudera, Inc. All rights reserved. DataFlow Functions - Development & Runtime What is the development & runtime function deployment process? Step1. Develop functions on local workstation or in CDP Public Cloud using no- code, UI designer Step 2. Run functions on serverless compute services in AWS, Azure & GCP AWS Lambda Azure Functions Google Cloud Functions
25 © 2022 Cloudera, Inc. All rights reserved. DataFlow Functions provides an efficient, cost optimized, scalable way to run NiFi flows in a completely serverless fashion for event-driven use cases.
26 © 2022 Cloudera, Inc. All rights reserved. ReadyFlow Gallery Leverage pre-built flow templates to quickly customize and deploy new data flows
Demo
Logging Modernization Use Case Example
© 2022 Cloudera, Inc. All rights reserved. ‹#› Logging Modernization is a holistic approach towards unlocking the value of machine generated data by lowering processing costs and enabling a wide range of solutions including Cyber Security / SIEM optimization. Logging Modernization Use Case Developers, InfoSec Executives Personas
30 © 2022 Cloudera, Inc. All rights reserved. DETECT KEY EVENTS AND REMOVE THE NOISE 22/10/20 9:00 4624 SamS successful account log on 22/10/20 9:01 4625 Failed account log on 22/10/20 12:00 4720 SamS account is created 22/10/20 12:00 4946 A rule was added to the windows firewall exception list 22/10/20 12:02 4634 Account logged off 22/10/20 12:05 4624 SamS successful account log on 22/10/20 12:06 5025 The Windows Firewall service has been stopped 22/10/20 23:55 4950 A setting was changed in Windows Firewall 23/10/20 00:01 4725 A user account was enabled 23/10/20 00:02 4738 A user account was changed 23/10/20 00:03 4616 System time was changed 23/10/20 00:05 4634 Account logged off
31 © 2022 Cloudera, Inc. All rights reserved. HARDER TO DETECT EVENTS ACROSS 100K+ MACHINES 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed pass 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed pass 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed pass 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed pass 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed File/Download 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed password 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed password 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed pass 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed password 22/10 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed password 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed pass 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed password 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed password 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed password 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed password 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpass 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/10 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/10 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/ 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/10 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1File/Download 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/10File/Download 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpass 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpass 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/10 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpass 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpass 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpass 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpass 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/10 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1
32 © 2022 Cloudera, Inc. All rights reserved. REDUCING COSTS THROUGH SIEM OPTIMIZATION Traditional Pipeline Modernized Pipeline Logs SIEM (e.g. Splunk) SIEM (e.g. Splunk) Open Data Platform Cloudera DataFlow Reduced Costs New Insights Collaboration Curated All SIEM= Security Informationand EventManagement - software prods. & svcs. that provide real-time analysis of sec. alerts generated by applications & network software.
33 Confidential—Restricted Energy Company ● Rapidly collect real-time alerts from hundreds of thousands of devices used worldwide ● Ingest log data from environments from PCs to multiple clouds & on- prem ● Protect critical business intellectual property ● Hybrid and multi-cloud data platform - CDP ● Ingest & real-time analytics, powered by Cloudera DataFlow & Cloudera Stream Processing ● Easily ingest log data from 130k+ PCs globally ● Cut log data by 60% ● Reduced log software expense $2M over 5 years ● Extend solution with CDP ML on-prem, AWS & Azure CHALLENGE SOLUTION OUTCOMES Cut mean time to detect cybersecurity threats from 70 mins to 7 mins Faster cyber threat detection
Additional use cases
35 © 2022 Cloudera, Inc. All rights reserved. FINANCIAL SERVICES COMPANY - INTEGRATING BLOOMBERG FINANCIAL DATA Use Case: Consume Bloomberg financial data for market analysis. Challenge: Bloomberg data requires transformation. NiFi is continuously running and polling for data. Solution: Develop transformation logic with NiFi and deploy as DataFlow function which is triggered by new files from Bloomberg. Benefits: Reduced operational overhead and infrastructure cost through trigger based execution in AWS Lambda.
© 2020 Cloudera, Inc. All rights reserved. 36 U.S. CENSUS BUREAU : REAL-TIME DATA INGESTION WITH CLOUDERA DATAFLOW To share data across teams and the government with complete lineage, security and governance CHALLENGE SOLUTION OUTCOMES CDF to ingest data and provide real-time analytics. CDP serves as the data lake and repository for the massive amount of data collected Improved insights that help the federal government in emergency services, education and healthcare Households served
© 2020 Cloudera, Inc. All rights reserved. 37 MINING: IOT DATA COLLECTION WITH CLOUDERA DATAFLOW Millions of data points generated by factories and refineries required operational modernization CHALLENGE SOLUTION OUTCOMES Using NiFi and MiNiFi to collect millions of messages per minute from IoT devices and sensor data from the machinery producing the steel AI has automated speed and adjustments of the assembly line - increasing speed by more than 5% Tonnes of additional metal processing per year
Summary
Rapid data access Better insights Lower cost Quickly onboarding new streaming & batch data sources Analytics on all data, anywhere Select the right runtime for the right workload + eliminate duplicate data movement pipelines
© 2022 Cloudera, Inc. All rights reserved. 40 100% data used Cloudera DataFlow
THANK YOU
Appendix
44 © 2022 Cloudera, Inc. All rights reserved. Best of Breed for Streaming Analytics
45 © 2022 Cloudera, Inc. All rights reserved. New DataFlow Connectors & ReadyFlows Connectors • Shopify (Source) • HubSpot (Source) • Google Drive (Source) • SalesForce (Source) • Box (Source) • DropBox (Source) • Airtable (Source) • Google BigQuery (Sink via new API) • ZenDesk (Source) • Workday (Source) • SMB (Source/Sink) • Iceberg (Sink) • Record Oriented MQTT ReadyFlows • Salesforce to S3/ADLS • Google Drive to S3/ADLS • Box to S3/ADLS • Dropbox to S3/ADLS • MQTT to Kafka
46 © 2022 Cloudera, Inc. All rights reserved. JOB LEVEL
MARKETING UPDATE Partner Briefing January 2023 Dave Moxey | CMO
48 © 2022 Cloudera, Inc. All rights reserved. CLOUDERA HIGHLIGHTS Technology innovation and leadership driving sustainable, profitable growth Cloudera named a 2022 Customer’s Choice for Cloud DBMS Cloudera recognized as a Leader in Gartner’s 2022 Cloud DBMS Magic Quadrant Moved up and to the right more than any other vendor 2020 - 2022
49 © 2022 Cloudera, Inc. All rights reserved. FY24 MARKETING PRIORITIES TO DRIVE ARR GROWTH Build brand awareness at select digital & physical media sites with compelling Customer Successes and analyst evidence of Tech Leadership Drive new pipeline with key plays targeting Data & IT Leaders, Data Streaming personas and Data Lakehouse personas Prioritize events to engage with Data & IT Leaders, DiM buyers & Data Lakehouse buyers in customer and new accounts Deliver a end-to-end Digital GTM that inspires Data & IT Leaders, Data Practitioners & DiM buyers to want talk to our reps In-Person Events “New” Brand Awareness New Pipeline Generation Digital Buyer Experiences
Partner Program Updates Putting it all into action to drive revenue for your business Rachel Tuller | Head of Global Ecosystem Strategy & Programs
52 © 2022 Cloudera, Inc. All rights reserved. Partner Success Desk Need Help? You can now get help with navigating the CPN program, managing your membership and more via the Partner Success Desk.
53 © 2022 Cloudera, Inc. All rights reserved. Cloudera Partner Network New tiers rolling out early February Now you can earn credit towards your program membership with Cloudera for: • Closed Won Deals • Deal Registrations • Product Certifications • Solution Certifications • Accreditations • and more! Membership benefits and requirements vary based on your business model with Cloudera.
54 © 2022 Cloudera, Inc. All rights reserved. Where to find more information Sales Assets, Product Training, Blogs & more CPN Sales Asset Library • 101 & 201 DataFlow Presentation Decks • Scripts • Discovery Guides • DataSheets CPN Partner Academy courses • DataFlow Solution Overview & Sales Strategy • Universal Data Distribution with Cloudera Data Flow Cloudera Data Flow Product Homepage • Product Tours & Technical Demos • Blogs Cloudera Technical Professional coming soon!
Q&A
THANK YOU

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Partner Briefing_January 25 (FINAL).pptx

  • 2. © 2019 Cloudera, Inc. All rights reserved. 2 Partner Briefing | Jan 25th 2023 Agenda ● Introduction to Andy Moller, SVP of Global Alliances and Ecosystem ● Data in Motion Service - Robert Hryniewicz, Director, Product Marketing ● Cloudera Marketing Priorities - Dave Moxey, Chief Marketing Officer ● Putting it into Action - Rachel Tuller Head of Global Ecosystem Strategy & Programs ● Q&A
  • 3. Introducing Andresen Moller Senior Vice President of Global Alliances & Ecosystem Partner Briefing January 2023
  • 4. © 2019 Cloudera, Inc. All rights reserved. 4 ● Our new Partner Programs introduced earlier this year allow partners to clearly differentiate their expertise, and showcase areas for investment that will provide unprecedented ROI. ● New education and training options that will fuel adoption of our complete data platform. ● Growth drivers (incentives) for partners that will help us capture industry related, business outcome focused solutions for our customers. The Future is Good for Cloudera Partner Network. Introducing Andy Moller
  • 5. Partner Briefing, Data In Motion Robert Hryniewicz | Director of Product Marketing
  • 7. 7 © 2022 Cloudera, Inc. All rights reserved. LEADER IN GIGAOM REPORT FOR STREAMING DATA PLATFORMS GigaOm Radar for Streaming Data Platforms Cloudera is a fast mover in the GigaOm innovation / platform play quadrant. CDF is “an impressively enterprise-ready streaming solution that combines open source Apache Kafka, Flink, Spark, and NiFi technologies … extensive data governance; multiple stream processing engines.”
  • 8. Cloudera DataFlow Collecting & Moving Any Data, Anywhere
  • 9. © 2022 Cloudera, Inc. All rights reserved. 9 Enterprise Data Used for Analytics 2/3 1/3 data
  • 10. 10 © 2022 Cloudera, Inc. All rights reserved. DATA DISTRIBUTION IS A SECOND CLASS CITIZEN TODAY Data Silo Ingestion Silos edge SaaS data center clou d clou d SaaS SaaS
  • 11. 11 © 2022 Cloudera, Inc. All rights reserved. INGESTION SILOS - THE PAIN IS REAL Customer quote after DataFlow workshop "We thank you for [Cloudera DataFlow]. Everytime I go to Databricks or Snowflake website, they only care about their system. How to onboard data into their system? I want integration between all my systems. Your system is just one of many that I'm using."
  • 12. 12 © 2022 Cloudera, Inc. All rights reserved. COMMON CHALLENGES IN THE ENTERPRISE DATA ECOSYSTEM DIFFERENT SYSTEMS SIMILAR PROBLEMS Organizations Have NOT Treated Data Collection & Movement as a First Class Problem LOG DATA SOURCES ON-PREM DATA SOURCES On-Prem to Cloud DATA STORAGE CLOUD SERVICES CLOUD BUSINESS PROCESS SERVICES Cloud Service to Cloud Service DATA ANALYTICS CLOUD SERVICES (Cloudera DW) IoT Devices App Logs Laptops /Servers Mobile Apps Security Agents Streaming Data Sources to Cloud CLOUD WAREHOUSE Reverse ETL - Ingest from Cloud DW Ingest into Cloud DW
  • 13. 13 © 2022 Cloudera, Inc. All rights reserved. SURVEY - Q1 How many technologies (point solutions) do you use to manage data collection and movement? ⅓ use 11+ point solutions ⅔ use 6+ point solutions 105 respondents
  • 14. 14 © 2022 Cloudera, Inc. All rights reserved. COMMON CHALLENGES IN THE ENTERPRISE DATA ECOSYSTEM DIFFERENT SYSTEMS SIMILAR PROBLEMS Organizations Have NOT Treated Data Collection & Movement as a First Class Problem LOG DATA SOURCES ON-PREM DATA SOURCES On-Prem to Cloud DATA STORAGE CLOUD SERVICES CLOUD BUSINESS PROCESS SERVICES Cloud Service to Cloud Service DATA ANALYTICS CLOUD SERVICES (Cloudera DW) IoT Devices App Logs Laptops /Servers Mobile Apps Security Agents Streaming Data Sources to Cloud CLOUD WAREHOUSE Reverse ETL - Ingest from Cloud DW Ingest into Cloud DW
  • 15. 15 © 2022 Cloudera, Inc. All rights reserved. WHAT EVERY ENTERPRISE DATA ECOSYSTEM REQUIRES TODAY Data Distribution as a First Class Citizen Cloudera DataFlow (Ingest, Process, Deliver) ON-PREM DATA SOURCES DATA STORAGE CLOUD SERVICES (Cloudera DW) CLOUD WAREHOUSE LOG DATA SOURCES CLOUD BUSINESS PROCESS SERVICES DATA ANALYTICS CLOUD SERVICES IoT Devices App Logs Laptops /Servers Mobile Apps Security Agents Low code designer Two runtimes 450+ connectors ReadyFlow Gallery Hybrid & Multi- cloud
  • 16. 16 © 2022 Cloudera, Inc. All rights reserved. CLOUDERA ENABLES UNIVERSAL DATA DISTRIBUTION Connect to Any Data Source Anywhere then Process and Deliver to Any Destination Ingest Process Deliver Active Passive ROUTE FILTER ENRICH TRANSFORM Data born in the cloud Data born outside the cloud Any destination Connectors Gateway Endpoint Connectors
  • 18. 18 © 2022 Cloudera, Inc. All rights reserved. SURVEY - Q2 What is challenging about data collection and movement? 105 respondents
  • 19. 19 © 2022 Cloudera, Inc. All rights reserved. Data Collection & Management at the Edge Central command & control to design and deploy to thousands of agents Edge Agent Edge Agent … Edge Agent Edge Agent Lightweight edge agents focused on data collection and processing at the edge
  • 20. 20 © 2022 Cloudera, Inc. All rights reserved. No Code, Visual Flow Designer for Data Collection & Movement End-to-end data flow, from many sources to many destinations
  • 21. 21 © 2022 Cloudera, Inc. All rights reserved. Cloudera DataFlow Runtimes Always Running vs Event-driven Workloads Develop NiFi flows anywhere Import NiFi flows to central catalog Use deployment wizard Any cloud and auto-scaling Auto-scaling NiFi clusters using cloud providers’ Kubernetes service Always running workloads DataFlow Deployments Configure Function Event driven workloads Any cloud and serverless NiFi flows running in cloud providers’ serverless compute service DataFlow Functions
  • 22. 22 © 2022 Cloudera, Inc. All rights reserved. DataFlow Deployments Easily Deploy, Manage, Monitor, and Auto-Scale Flows Ideal for always running workloads
  • 23. 23 © 2022 Cloudera, Inc. All rights reserved. Cloudera DataFlow Runtimes Always Running vs Event-driven Workloads Develop NiFi flows anywhere Import NiFi flows to central catalog Use deployment wizard Any cloud and auto-scaling Auto-scaling NiFi clusters using cloud providers’ Kubernetes service Always running workloads DataFlow Deployments Configure Function Event driven workloads Any cloud and serverless NiFi flows running in cloud providers’ serverless compute service DataFlow Functions
  • 24. 24 © 2022 Cloudera, Inc. All rights reserved. DataFlow Functions - Development & Runtime What is the development & runtime function deployment process? Step1. Develop functions on local workstation or in CDP Public Cloud using no- code, UI designer Step 2. Run functions on serverless compute services in AWS, Azure & GCP AWS Lambda Azure Functions Google Cloud Functions
  • 25. 25 © 2022 Cloudera, Inc. All rights reserved. DataFlow Functions provides an efficient, cost optimized, scalable way to run NiFi flows in a completely serverless fashion for event-driven use cases.
  • 26. 26 © 2022 Cloudera, Inc. All rights reserved. ReadyFlow Gallery Leverage pre-built flow templates to quickly customize and deploy new data flows
  • 27. Demo
  • 29. © 2022 Cloudera, Inc. All rights reserved. ‹#› Logging Modernization is a holistic approach towards unlocking the value of machine generated data by lowering processing costs and enabling a wide range of solutions including Cyber Security / SIEM optimization. Logging Modernization Use Case Developers, InfoSec Executives Personas
  • 30. 30 © 2022 Cloudera, Inc. All rights reserved. DETECT KEY EVENTS AND REMOVE THE NOISE 22/10/20 9:00 4624 SamS successful account log on 22/10/20 9:01 4625 Failed account log on 22/10/20 12:00 4720 SamS account is created 22/10/20 12:00 4946 A rule was added to the windows firewall exception list 22/10/20 12:02 4634 Account logged off 22/10/20 12:05 4624 SamS successful account log on 22/10/20 12:06 5025 The Windows Firewall service has been stopped 22/10/20 23:55 4950 A setting was changed in Windows Firewall 23/10/20 00:01 4725 A user account was enabled 23/10/20 00:02 4738 A user account was changed 23/10/20 00:03 4616 System time was changed 23/10/20 00:05 4634 Account logged off
  • 31. 31 © 2022 Cloudera, Inc. All rights reserved. HARDER TO DETECT EVENTS ACROSS 100K+ MACHINES 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed pass 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed pass 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed pass 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed pass 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed File/Download 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed password 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed password 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed pass 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed password 22/10 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed password 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed pass 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed password 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed password 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed password 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failed password 22/10/20 12:00 SamS login app 22/10/20 12:00 failed password 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpass 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/10 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/10 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/ 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/10 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1File/Download 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/10File/Download 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpass 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpass 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/10 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpass 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpass 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpass 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpass 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/10 22/10/20 9:00 SamS login app 22/10/20 9:01 failedpassword 22/10/20 12:00 SamS loginapp 22/10/20 12:00 failedpassword 22/1
  • 32. 32 © 2022 Cloudera, Inc. All rights reserved. REDUCING COSTS THROUGH SIEM OPTIMIZATION Traditional Pipeline Modernized Pipeline Logs SIEM (e.g. Splunk) SIEM (e.g. Splunk) Open Data Platform Cloudera DataFlow Reduced Costs New Insights Collaboration Curated All SIEM= Security Informationand EventManagement - software prods. & svcs. that provide real-time analysis of sec. alerts generated by applications & network software.
  • 33. 33 Confidential—Restricted Energy Company ● Rapidly collect real-time alerts from hundreds of thousands of devices used worldwide ● Ingest log data from environments from PCs to multiple clouds & on- prem ● Protect critical business intellectual property ● Hybrid and multi-cloud data platform - CDP ● Ingest & real-time analytics, powered by Cloudera DataFlow & Cloudera Stream Processing ● Easily ingest log data from 130k+ PCs globally ● Cut log data by 60% ● Reduced log software expense $2M over 5 years ● Extend solution with CDP ML on-prem, AWS & Azure CHALLENGE SOLUTION OUTCOMES Cut mean time to detect cybersecurity threats from 70 mins to 7 mins Faster cyber threat detection
  • 35. 35 © 2022 Cloudera, Inc. All rights reserved. FINANCIAL SERVICES COMPANY - INTEGRATING BLOOMBERG FINANCIAL DATA Use Case: Consume Bloomberg financial data for market analysis. Challenge: Bloomberg data requires transformation. NiFi is continuously running and polling for data. Solution: Develop transformation logic with NiFi and deploy as DataFlow function which is triggered by new files from Bloomberg. Benefits: Reduced operational overhead and infrastructure cost through trigger based execution in AWS Lambda.
  • 36. © 2020 Cloudera, Inc. All rights reserved. 36 U.S. CENSUS BUREAU : REAL-TIME DATA INGESTION WITH CLOUDERA DATAFLOW To share data across teams and the government with complete lineage, security and governance CHALLENGE SOLUTION OUTCOMES CDF to ingest data and provide real-time analytics. CDP serves as the data lake and repository for the massive amount of data collected Improved insights that help the federal government in emergency services, education and healthcare Households served
  • 37. © 2020 Cloudera, Inc. All rights reserved. 37 MINING: IOT DATA COLLECTION WITH CLOUDERA DATAFLOW Millions of data points generated by factories and refineries required operational modernization CHALLENGE SOLUTION OUTCOMES Using NiFi and MiNiFi to collect millions of messages per minute from IoT devices and sensor data from the machinery producing the steel AI has automated speed and adjustments of the assembly line - increasing speed by more than 5% Tonnes of additional metal processing per year
  • 39. Rapid data access Better insights Lower cost Quickly onboarding new streaming & batch data sources Analytics on all data, anywhere Select the right runtime for the right workload + eliminate duplicate data movement pipelines
  • 40. © 2022 Cloudera, Inc. All rights reserved. 40 100% data used Cloudera DataFlow
  • 43. 44 © 2022 Cloudera, Inc. All rights reserved. Best of Breed for Streaming Analytics
  • 44. 45 © 2022 Cloudera, Inc. All rights reserved. New DataFlow Connectors & ReadyFlows Connectors • Shopify (Source) • HubSpot (Source) • Google Drive (Source) • SalesForce (Source) • Box (Source) • DropBox (Source) • Airtable (Source) • Google BigQuery (Sink via new API) • ZenDesk (Source) • Workday (Source) • SMB (Source/Sink) • Iceberg (Sink) • Record Oriented MQTT ReadyFlows • Salesforce to S3/ADLS • Google Drive to S3/ADLS • Box to S3/ADLS • Dropbox to S3/ADLS • MQTT to Kafka
  • 45. 46 © 2022 Cloudera, Inc. All rights reserved. JOB LEVEL
  • 46. MARKETING UPDATE Partner Briefing January 2023 Dave Moxey | CMO
  • 47. 48 © 2022 Cloudera, Inc. All rights reserved. CLOUDERA HIGHLIGHTS Technology innovation and leadership driving sustainable, profitable growth Cloudera named a 2022 Customer’s Choice for Cloud DBMS Cloudera recognized as a Leader in Gartner’s 2022 Cloud DBMS Magic Quadrant Moved up and to the right more than any other vendor 2020 - 2022
  • 48. 49 © 2022 Cloudera, Inc. All rights reserved. FY24 MARKETING PRIORITIES TO DRIVE ARR GROWTH Build brand awareness at select digital & physical media sites with compelling Customer Successes and analyst evidence of Tech Leadership Drive new pipeline with key plays targeting Data & IT Leaders, Data Streaming personas and Data Lakehouse personas Prioritize events to engage with Data & IT Leaders, DiM buyers & Data Lakehouse buyers in customer and new accounts Deliver a end-to-end Digital GTM that inspires Data & IT Leaders, Data Practitioners & DiM buyers to want talk to our reps In-Person Events “New” Brand Awareness New Pipeline Generation Digital Buyer Experiences
  • 49.
  • 50. Partner Program Updates Putting it all into action to drive revenue for your business Rachel Tuller | Head of Global Ecosystem Strategy & Programs
  • 51. 52 © 2022 Cloudera, Inc. All rights reserved. Partner Success Desk Need Help? You can now get help with navigating the CPN program, managing your membership and more via the Partner Success Desk.
  • 52. 53 © 2022 Cloudera, Inc. All rights reserved. Cloudera Partner Network New tiers rolling out early February Now you can earn credit towards your program membership with Cloudera for: • Closed Won Deals • Deal Registrations • Product Certifications • Solution Certifications • Accreditations • and more! Membership benefits and requirements vary based on your business model with Cloudera.
  • 53. 54 © 2022 Cloudera, Inc. All rights reserved. Where to find more information Sales Assets, Product Training, Blogs & more CPN Sales Asset Library • 101 & 201 DataFlow Presentation Decks • Scripts • Discovery Guides • DataSheets CPN Partner Academy courses • DataFlow Solution Overview & Sales Strategy • Universal Data Distribution with Cloudera Data Flow Cloudera Data Flow Product Homepage • Product Tours & Technical Demos • Blogs Cloudera Technical Professional coming soon!
  • 54. Q&A
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