尊敬的 微信汇率:1円 ≈ 0.046166 元 支付宝汇率:1円 ≈ 0.046257元 [退出登录]
SlideShare a Scribd company logo
simple
friendly
smart
$
Health Insurance is
was the worst
health insurance is changing (fast)
40 million individuals getting insurance
Shop for insurance like everything else
Insurers can’t say no!
customer is the consumer
Focus on branding, technology, customer service
Tech tools that guide members to care
Make it simple
what makes us simple?
4 key ingredients
1. simple because our visual design
Friendly and approachable
Clear and limited calls to action
Hide details until needed
2. simple because we get complexity
Backgrounds as analysts and data scientists
In-house insurance experts
Focus on primary use cases
3. simple because we’re data smart
Search instead of menus
Natural language instead of medical terminology
Turn offline experiences into online ones
(555) 867-5309
(555) 867-5309
4. simple because we are focused
Learn to say no
Cut functionality along the way
Design for what you have
anatomy of simple
1. Limit actions and details until needed
2. Reduce complexity by understanding it
3. Put data to work instead of users
4. Stay focused
importance of design
Helped build the company
Crucial to customer growth and engagement
Keeps pace with our thinking rather than our doing
what’s next?
Simpler than your cell phone plan
Smarter member engagement
Integration into doctor offices
thanks
albert isaksson
andrew borovsky
bryan young
dawn williamson
fredrik nylander
herman carlsson
john loser
mario schlosser
robert lindgren
robin davey
sara wajnberg
!
eddie@hioscar.com

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Oscar pitch deck

  • 3. health insurance is changing (fast) 40 million individuals getting insurance Shop for insurance like everything else Insurers can’t say no!
  • 4. customer is the consumer Focus on branding, technology, customer service Tech tools that guide members to care Make it simple
  • 5. what makes us simple? 4 key ingredients
  • 6. 1. simple because our visual design Friendly and approachable Clear and limited calls to action Hide details until needed
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  • 15. 2. simple because we get complexity Backgrounds as analysts and data scientists In-house insurance experts Focus on primary use cases
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  • 19. 3. simple because we’re data smart Search instead of menus Natural language instead of medical terminology Turn offline experiences into online ones
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  • 27. 4. simple because we are focused Learn to say no Cut functionality along the way Design for what you have
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  • 30. anatomy of simple 1. Limit actions and details until needed 2. Reduce complexity by understanding it 3. Put data to work instead of users 4. Stay focused
  • 31. importance of design Helped build the company Crucial to customer growth and engagement Keeps pace with our thinking rather than our doing
  • 32. what’s next? Simpler than your cell phone plan Smarter member engagement Integration into doctor offices
  • 33. thanks albert isaksson andrew borovsky bryan young dawn williamson fredrik nylander herman carlsson john loser mario schlosser robert lindgren robin davey sara wajnberg ! eddie@hioscar.com
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