Information technology plays a key role in organizational behavior by enabling information capture, storage, manipulation, and distribution. It affects organizational culture, structures, management processes, work, and the workplace. Specifically, IT allows for more open information sharing, flatter structures, improved decision making, changing work nature, and flexible work arrangements. Its impact depends on factors like new products/services, costs, adoption timelines, risks, demand expectations, and technical limitations. Overall, IT improves quality, differentiation, efficiency, and global operations while reducing costs through automation. It provides a competitive advantage and is increasingly important due to competition, globalization, organizational changes, and advancing technology.