Nike Magic Mirror

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TELiBrahma Convergent Communications. Pvt. Ltd.

Nike used an interactive Magic Mirror display to promote its jersey sponsorships of three World Cup teams. The Magic Mirror allowed users to virtually try on the different team jerseys by making hand gestures in front of the display. Users could then take a photo of themselves in the virtual jersey and share it on social media. Over 25,000 users engaged with the Magic Mirror, potentially reaching over 1 million people through social sharing.

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TELiBrahma Convergent Communications. Pvt. Ltd.

The document describes several marketing campaigns that used Bluetooth beacon technology (called "BluFi") to deliver mobile content and engage customers. The campaigns included promoting ICICI Bank's mobile app at branches, delivering coffee shop menus to mobile phones to save paper, providing sports drink samples and running tips at a marathon expo, and giving real-time cricket updates to fans at a stadium to promote the Royal Challengers team. The campaigns achieved high engagement rates and downloads, demonstrating the effectiveness of Bluetooth for interactive and location-based mobile marketing.

WagonR – Driving consumers to dealers through Gaming

TELiBrahma Convergent Communications. Pvt. Ltd.

To promote the relaunch of the WagonR, Maruti Suzuki developed a mobile game that could be downloaded via Bluetooth at major retail locations. Over 1 million game sessions were played, generating over 4,000 test drive requests. The game helped educate consumers about the WagonR's features while deepening the brand recall through a rich user experience. Metrics showed that the mobile game was an effective strategy for engaging consumers and generating measurable responses and ROI for Maruti Suzuki.

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