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SpyCam
The Third Eye
ABOUT THE PRODUCT
'Spy Cam' is a wearable gestural interface that
augments the physical world around us with digital
information and lets us use natural hand gestures to
interact with that information.
Spy Cam brings intangible, digital information out into
the tangible world, and allowing us to interact with
this information via natural hand gestures.
The Spy Cam prototype is comprised of a pocket
projector, a mirror and a camera. The hardware
components are coupled in a pendant like mobile
wearable device.
NEED FOR THIS PRODUCT
o The most useful information that can help us make the right decision is not
naturally perceivable with our five senses, namely the data, information and
knowledge that mankind has accumulated about everything and which is
increasingly all available online.
o Although the miniaturization of computing devices allows us to carry
computers in our pockets, keeping us continually connected to the digital
world, there is no link between our digital devices and our interactions with
the physical world.
o Information is confined traditionally on paper or digitally on a screen.
o ‘Spy Cam’ frees information from its confines by seamlessly integrating it with
reality, and thus making the entire world your computer.
COMPONENTS OF SPYCAM
HOW DOES IT WORK
APPLICATIONS
SWOT ANALYSIS
4 PS’ OF MARKETING
Promotion
• It can be tied up
with other similar
gadgets like I-
Pads and tablets.
Government
Officials
Private
detectives
Media
High class
Society
SEGMENTATION
Profession
TARGETING
POSITIONING
Frame of Reference
BRAND MANTRA
SpyCam – The Third Eye
Captures Visuals and
Images
Part of Clothing and
Body
Like a Hidden Third
Eye
PESTLE ANALYSIS
LAUNCH FLOW
PORTER’S 5 FORCES
SALES FORECAST
SALES FORECAST
EXPENSE FORECAST
BUDGET FOR MARKETING
TIMELINE AND MILESTONES
RISK ANALYSIS
Legal Risk Ethical Risk
New Product Launch - Marketing Strategy Spy Cam

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