3Pillar's Dan Klaussen conducted a panel at MoDev East 2012 that centered on creating software products that meet the needs of mobile consumers. The panel featured executives from Gannett and from 3Pillar clients Carfax, Micropact, and Wedding Wire. This presentation guided the discussion and contains a number of interesting tidbits about the impact a well thought-out software strategy can have on a company's overall business.