This document provides an overview of a webinar on developing a marketing plan. The webinar instructs participants to sign in, mute their phones, and download handouts. It then covers topics like defining marketing and its importance, the key elements of an effective marketing plan (product, price, placement, promotion, people), and how to incorporate the profession's brand promise. Participants are guided through exercises to outline components of their own marketing plan in 5 minutes for a specific product or service.