The document discusses how to better integrate business and information technology. It argues that IT needs to be integrated into the core business strategy and operations, not treated as an afterthought. The author provides examples from their experience of embedding senior IT leaders directly into business units so they understand the business goals and can help identify technology solutions. The document then outlines four steps to achieve better integration: 1) Open communication between IT and operational groups, 2) Understanding business needs, 3) Validating IT plans with senior management, and 4) Conducting periodic surveys for feedback. The overall message is that IT must think, act and function like business executives to truly support business objectives.