Data-driven strategies and streaming data use cases are increasingly important for organizations. A 2018 study found that 56% more organizations now identify data-driven strategies as vital compared to 2016. The need for real-time processing has more than doubled since 2016. While technology hurdles were previously the main obstacle, cultural and strategic challenges are now seen as the biggest barriers to implementing streaming initiatives. Event-driven business models that leverage real-time data help lower costs and create competitive advantages.