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Demographic segmentation divides the market according to attributes like age, gender, income and education which allows an organization to better target consumer needs. Psychographics describe a customer's personality, attitudes, beliefs, and opinions to provide insight beyond demographics. While psychographics can be misunderstood if viewed alone, they work together with other variables like demographics and behaviors to influence each other. Psychodynamics systematically studies the psychological forces underlying human behavior and emotions and how early experiences relate to conscious and unconscious motivations.
