How to Disrupt Digital Product Cultures by LearnVest VP of Product

Editor's Notes

1. When you checked in tonight, you got an email inviting you to join our slack community In that community, we have 12k product people who have come through different companies like google, facebook, uber Sharing information about events, job offers from our partner companies, and valuable online content Please check your email and join - it’s free
2. In our PM Course, we teach how to build products and how to get a job as a software product manager All our classes are 2 months, part time, and compatible with full time jobs. We have two options, Tues/Thurs in the evening and Saturdays in the morning Instructors- are senior level product managers from companies like Google, FB, Uber, etc
3. In addition to our PM class, we offer our Coding for Managers class Also two months and part time tailored for professionals who don’t come from a traditional engineering background The goal of this course is not to make you a software engineer, but to give you enough technical background to build a fully functional website and pass the technical interview
4. Similar to our coding course, we also offer our Data Analytics for Managers Tailored for people who don’t have a technical background but to give them enough knowledge of analytics to become product managers Also two months, compatible with full time jobs The goal of the course is not to make you a data scientist, but to make you technical enough to understand web analytics, learn SQL, and machine learning concepts
5. We are also live streaming our event to our online audience If you want to share, please tweet @productschool and #prodmgmt for a free ticket to our next event
6. Apple’s corporate culture is one of innovation, simplicity, user-friendliness, and elegant design, driven by perfectionism. Same with IKEA to day to day operations, to store design, and providing many with low cost furniture.
7. Culture is not something that changes with a memo from the CEO or with a town hall meeting. Can’t convince people to change Look at the day to day make and make small changes
8. Think of how fashion takes hold; a consensus builds among a diverse group of people whose opinions are trusted, and that group spreads the word. When there is critical mass, the reach is exponential. A similar dynamic helps a company embrace a digital, multichannel way of working.
9. Leadership is not force down your thought. It needs to be proven and shown. Walk the walk. Apple/Mark. Clear Roles. Understanding what everyone’s role is and a clear career path for success for them and the organization. Not just about money. Recognition, ownership, training, spotlight, etc Change Behavior - Zappos has all employees answer calls and give flowers/rewards as needed. We did the same by having various of the team visit our advisors and talk to clients. Role Models - Evangelists/ pride builders help spread the word of the new culture. Deploy in separate departments. Word of mouth is a power tool. This panelist. Build networks to spread the word. Product Specialist Story.
10. A-lot of information at the client at once.
11. Ledger/Paper Style Design. Redundant information through-out screens
12. Complex information - needed to be with FR to understand Basic usage - view policy info and print tax documents
13. No mobile presence at all
14. No digital experience before becoming a client
15. No way to exchange information digitally with FRs
16. Paying bills, loans, beneficiaries all happen over the phone or in person.
17. 2 years ago we had 185k users
18. New Insurance Page: (60% of clients are insurance only) Features of Tab: Summary by Insured Policy Information Product Breakdown Net Cash Value Net Death Benefit Total Annual Premium
19. In Dec 2016, 6% of digital investment clients was accessing the landing page, to 51%.
20. Redesign the NM.com website geared at education, content sharing, and brand awareness
21. End of June launch
22. Analog to building a home
23. 2 years ago we had 185k users
24. A-lot of information at the client at once.
25. 2 years ago we had 185k users
26. 2 years ago we had 185k users
27. 2 years ago we had 185k users
28. 2 years ago we had 185k users
29. PEOPLE: Please mentioned that we were the first to experiment with top NM developers and PM in a blended team working closely with NY. Now a year later that team of developers and PM are pinpointed as leaders across other pizza pie teams. Amazing career growth opportunities!
30. A-lot of information at the client at once.
31. A-lot of information at the client at once.
32. A-lot of information at the client at once.
33. A-lot of information at the client at once.
34. A-lot of information at the client at once.
35. A-lot of information at the client at once.
36. The numbers show the progress we have made!