How to create more engaging editorial content

This document provides 7 strategies for driving engagement in written content: 1) Take the perspective of the audience, 2) Define the audience, 3) Focus on a clear purpose and call to action, 4) Increase relevance by addressing audience questions, 5) Increase relevance by including helpful details, 6) Connect with the audience using an appropriate voice and word choice, and 7) Design the content to be accessible and encourage interaction and sharing. The key is to understand the audience, focus the content on their needs and questions, and use formatting and design to make the content easy to consume. Measuring engagement metrics provides feedback to further improve relevance and results.Read less