In my talk, I will tell about the world of GenAI services beyond GPT-wrappers and how we developed and scaled GenAI-centric applications. I'll share personal experiences about the obstacles, lessons, and strategic tools and methodologies that were key in taking GenAI applications from 0 to 1. I'll talk about the challenges we faced when launching LLM-based and image generative applications and delivering them to end users, and what conclusions and solutions were made.